Ayush Goel

Heading Growth Vertical: Overseeing five categories (Dealer Referral, OSS, Yard Referrals, Retail Store and Social Media)

P&L Management and Operational Oversight:
- Responsible for the overall P&L management, ensuring financial health and profitability at an CM2 and EBITDA level
- Oversaw sales, supply procurement, new product development, and tech enablement.

- Responsible for monthly GMV of ~225 Cr which was 0 12 months back with a positive EBITDA of ~2.5 Cr PM and CM2 of 4 Cr PM

- Implemented separate business lines which are low cost low touch by using third party vendors.

Initiating and Scaling Categories:
- Started all six categories from scratch, identifying the right product-market fit and scaling them to new heights with ~5,000 monthly procurements
- Achieved one of the best CM2 (7500 per car) P&L in Cars24 by focusing on market needs (To achieve Scale) and optimizing business processes (To Achieve Shape)

Team Building and Management : Leading a team of 12 direct Reportees (Category manager , BI , Product Manager , Designer , TPM) and 250+ Indirect reportees, which includes executives, TL, TM and ZM)

Business : Managed a category with over ₹180Cr+ annual sales volume, monitoring cost control measures and operational procedures creating a only categories positive on a CM2 Level. Negotiated with major brands and clients for (Stationary , Pharma , Electricals and Hardware)

Product Development: Identified and developed new revenue streams and product lines vertically and horizontally to ensure a deeper wallet share and identifying opportunities for Cross-selling
P&L Management: - Established and maintained P&L and inventory control systems, Achieving a positive P&L of 1.2% at a small scale. Forecasting and planning financial performance indicators and budgeting were also key KPI's
Go-to-Market Strategy: Identified the right product lines as per market demand and Udaan's logistical competencies to ensure arbitrage and CM2
- Conducted business reviews resulting in a 14% revenue increase and a two-point improvement in operating margin versus the prior year.
Marketing and Branding:
- Controlled the development of all brand support materials and monitored overall merchandise and marketing initiatives.
- Established and managed the corporate brand and identity.
- Landed large-scale vendors as manufacturing clients such as Murphy, Goldmedal, Cello , Kangaroo , Cipla , Syska , Bajaj etc

• Developed a new business line for used tractors.
• Managed the overall product life cycle for the Refinance Department, retaining the best portfolio customers.
• Developed and implemented Sangam (Digital Portal) for trade advance and digitization projects in collaboration with Infosys.
• Achieved market leadership position for the refinance product with a book size of 12k Cr
• Led a team of 12 ASMs and 194 executives.\
• Managed a call center to generate sales and collections leads.
• Proposed dealer and season-specific schemes to OEMs and dealerships.