Ayush Gupta

Planned and Executed

• Indian Ocean and Kabir Cafe concert for Fever Entertainment, Mumbai.
• Dealers Conference for Suntec Energy Systems in Mussorie, Uttrakhand.
• Cashew Festival 2024, Ministry of tourism Goa.

Planned and Executed

• Times of India Subscription Campaign, Delhi & Mumbai
• Auto Expo 2023 Exhibition Stall for Indian Sugar Mills Association, Noida
• Times of India Rewards and Recognition, Udaipur
• Award Show- Times 40 under 40, Gurugram
• Hindustan Times Conference- Education Summit, Delhi
• Hindustan Times Conference- Tourism Conclave, Delhi
• Award Show - Ht Crowns, Delhi
• 50 Years of Indo-Korea Diplomatic Relations Concert Ft Kpop Artist MustB and Indian Diva Neeti Mohan - JLN , Delhi
• Fever Entertainment Laughology a Stand up Comedy Show Ft Zakhir Khan, Delhi
• Fever Entertainment Musical Concert Ft Lucky Ali - National Stadium, Delhi
• Max Hospital Doctors Day Celebration, Delhi
• Max Hospital Diwali Mela- Delhi and Gururgam
• College Festival Ft Shaan(Singer) and Biswa (Standup Comic)- Pes College , Bengaluru
• College Festival Ft Shaan(Singer) - Bennet Unniversity, Noida
• Fever Entertainment Festival - Indie Folk Project Ft Piyush Mishra, Gurugram
• Offsite and RnR for Wonderbotz , Bengaluru
• Hindi Hindustan International Yog Festival , Rishikesh - Ministry of Tourism Uttrakhand
• Rang De Korea Fesival- Ministry of Korea , Delhi

· Strategized the complete marketing and sales strategy of the latest project Delhi Flying club.

· Developing the complete Re-Launch Strategy.

· Developing the complete Marketing strategy- Both online and offline.

· Do a complete market and competitor study.

· Defining the target audience and creating personas of the TG.

· Creating the complete communication to be delivered to the defined TG.

· Understanding the mediums to promote and educate the TG about the relaunch of Delhi flying Club.

· Onboarding and providing the exact brief with to the point objective to the Marketing and PR agency for the company.

· Understanding the touch points for the Targeted HNI’s, i.e. where we can find those HNI’s, online and offline.

· Understanding the Online mediums and Channels to touch the defined target Audience.

· Getting tie-ups with brands to host co-branded HNI events to sell memberships.

· Creating the entire Marketing and sales team for sale of membership.

• Built Brand Awareness and Generated Leads while managing internal and external marketing campaigns and programs Digitally.
• Handled All Social Media Platforms.
• Ran Various Contest for more engagement and Brand awareness.
• Content Marketing and Performance Marketing are the key areas of proficiency.
• Handle a Marketing budget of 4 Cr with 25% high Impact YOY both Online and Offline.
• Executed optimal Marketing strategies to achieve commercial goals for Bangalore, Hyderabad and Dehradun market resulted in 60% growth in customer base.
• Ran Lead Generation Campaigns for Bangalore, Hyderabad and Dehradun Developers, which resulted in 10X increase in revenue for all the 3 Branches.
• Controlled Media Spends by 40% through cracking Large alliances Media deals.
• Negotiating with Radio stations and getting the best possible FCT price.
• Arranging and coordinating with various bater agencies for media buying.
• Coordinating with the creative agency and provide them with a clear brief of the campaign and creatives.
• Organized Various BTL activations to reach Direct Customer and Lead Generation.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
• Developed marketing content such as blogs, promotional materials and advertisements for social media to support product vision and value to business.
• Revamped Bullmen Realty website, as per Market standards and suggested changes to developer keeping in mind SEO structuring.

• Coordinated with Internal marketing teams of companies and created multi level campaigns and Executed them on ground and on Digital Platforms.
• Influencers tie ups and negotiations
• Developed innovative and targeted collateral to support overall branding objectives.
• Identified appropriate marketing channels and target customers for campaigns for various clients.
• Analyzed data from previous and current marketing campaigns to improve future results.
• Created various Campaigns for Corporate, Agencies and Government Authorities
• Managed there BTL activations.
• Planned and Executed various Entertainment and Corporate Events.
• Artist negotiations
• Oversaw preparation and management of event budgets to deliver at or below projected costs.

Clients Served:

• Sahitya Kala Parishad (Academy of Music, Dance, Drama & Fine Arts) Government of NCT of Delhi
• Delhi Sanskrit Academy, Government of NCT of Delhi
• Hindi Academy, Government of NCT of Delhi
• Eminence Group of Entertainment
• Madhur Milan Club, New Delhi
• Axis E Corp
• Big FM 92.7
• RG Stone Urology and Laparoscopy Hospital
• ICRU Fashion House by Ankur Batra
• Thinking Hats Entertainment Solution