Led the marketplace catalog team to rectify essential elements including size chart accuracy, keyword optimization, and resolving broken variations to optimize conversion rates.
Achieved a notable reduction in broken variation from 10% to 2%, resulting in a significant increase in conversion rates from 1.2% to 1.5%. This accomplishment played a pivotal role in driving a 3x surge in festive sales.
Led assortment width rationalization, strategically reducing the current number of items by 50%, resulting in a 30% reduction in working capital blockage while simultaneously increasing margin by 8%.
Senior Manager: Category & Growth
Dunzo
10.2021 - 07.2023
Developed and implemented advanced algorithm-based reordering models across all product categories, attaining a 90%+ availability metric. This accomplishment directly contributed to achieving a daily revenue target of INR 30 Million and an average order value(AOV) of INR 350.
Successfully increased average order value (AOV) by 5% by introducing new product offerings, including multipacks and combos by identifying high-demand items and optimize pricing strategies
Spearheaded the development and implementation of SOPs at the ground level, and established a B2C liquidation process for perishables, resulting in a significant reduction of wastages from 17% to 5% effectively aiding in the attainment of profitability objectives.
Utilized data-driven analysis to identify the most popular combinations of home care category and created optimized multipacks and combos, resulting in an 18% increase in AOV and a 26% increase in order penetration. These efforts were supplemented with frequent home care-specific campaigns to drive customer engagement and adoption.
Manager: Business Operations
Dunzo
07.2020 - 10.2021
As a founding member of the new business vertical 'Dunzo Daily' (Dark Stores), launched and managed the rollout of Essentials Warehouses, achieving a 99.99% completion rate and 0.01% out-of-stock (OOS) rate for the top 2000 SKUs, offering a seamless single-cart shopping experience for end-users
Successfully achieved a 1.8X increase in customer retention by implementing a robust system for tracking key customer metrics related to product availability, pricing, quality, packaging, and other critical order fulfillment metrics, ensuring a seamless and satisfactory customer experience
Collaborated with cross-functional teams to successfully build the 'Dunzo Daily' business, working with product, supply, operations, marketing, finance, and legal teams
Prepared monthly P&L and reviewed with Finance, identifying areas with scope of improvement to increase profit margins.
Education
B.E. (Hons.) - Mechanical Engineering
BITS Pilani K. K. Birla Goa Campus
06-2020
CLASS XII - PCM (CBSE)
National Academy, Alwar
05-2015
CLASS X - General (CBSE)
National Academy, Alwar
05-2013
Skills
Inventory Management
Program Management
Operations Management
P&L Management
Business Planning
Supply Chain Management
Problem-Solving
Category Growth
Position Of Responsibility
President - Mechanical Engineering Students Association, Jan 2018 - Jan 2019
Co-Founder & Chairperson - ASME Bits Goa Chapter, Jan 2018 - Jan 2019