Ayush Jain
Category Marketing Manager
Gurugram
Summary
Marketing professional with 6+ years across FMCG and consumer durables, combining brand, category, and frontline sales experience. IIM Bangalore MBA with a proven record in GTM strategy, trade activations, and distribution expansion, delivering double-digit growth and market share gains. Skilled in P&L management, consumer insights, and execution excellence, recognized with national awards for sales and marketing impact.
Overview
9
9
years of professional experience
Work History
Category Marketing Manager
Versuni India (Phillips)
02.2025 - Current
- Drove GTM plans for Specialty Kitchen PAN India with Sales teams, achieving 1.25x launch targets for Mixers
- Optimized pricing and trade levers via competitor and trend analysis, delivering double-digit CAGR in sales and wider distribution
- Rolled out festive POSM and managed 3 MT/GT trade meets plus a celebrity launch with Ranveer Brar, boosting brand visibility
- Launched retailer engagement campaigns (Paytm Soundbox), covering 5.2 lakh outlets and reaching 4.5 Cr+ consumers
- Executed Onam activations in Kerala via influencers, OOH, and in-store visibility, driving 60% tertiary growth
Brand Manager (Mangaldeep)
ITC Limited
10.2023 - 02.2025
- Executed 12+ product launches with integrated BTL and digital activations, delivering 3x portfolio growth and deeper category penetration
- Leveraged consumer insights to revamp premium portfolio mix and packaging, strengthening brand relevance and category appeal
- Led Pushpa 2 co-marketing integration, driving 2x sales uplift in priority markets and 1.5x improvement in brand recall
- Spearheaded Modern Trade launch of Sugandh Parivaar, achieving 2x channel performance and stronger brand equity
Manager – Sales (Personal Care)
ITC Limited
10.2022 - 10.2023
- Led 18-member frontline sales team, driving 600 bps share gain in Savlon Handwash through market expansion and execution excellence.
- Delivered fastest digital customer activation branch PAN India, accelerating retailer adoption, visibility, and multi-channel engagement
- Awarded SIGMA National Award for exceptional sales, distribution, and retail execution impact in Agarbatti category.
AUT & Assistant Manager – Strategy Projects
ITC Limited
07.2021 - 10.2022
- Implemented BCG AIML Gamma analytics in UP & Maharashtra, enabling data-driven GTM planning and sales forecasting
- Optimized Salesforce and distribution network, expanding retail coverage, reducing wastage, and delivering 18% sales growth
- Graduated from ITC AUT Leadership Program, gaining cross-business exposure across Foods, Personal Care & Cigarettes
Strategy Intern
Anheuser-Busch InBev India
04.2020 - 06.2020
- Secured PPO offer, ranked among Top 3 interns, delivering impactful business strategy for Non-Alcoholic Beverages portfolio
- Conducted ROI analysis across GT, MT and E-commerce, driving INR 4.2M annual savings via logistics vendor negotiations
- Led consumer research (1,030 respondents), finding post-COVID behaviour trends and shaping channel prioritisation strategy
Associate Consultant
Aon Consulting Pvt. Ltd.
04.2017 - 07.2018
- Delivered 30% sales revenue, enabling 308 HR leaders to design personalized learning solutions through data-driven insights
- Drove 60% YoY growth in Learning vertical; recognized as Best Performer for two consecutive quarters by senior leadership
- Designed 100+ targeted campaigns, generating 250+ weekly leads and doubling digital engagement across 9 partner platforms
- Streamlined enterprise client communication & payments for 20+ accounts, enhancing efficiency via Salesforce CRM adoption
Community Associate – User Experience & PR
UrbanClap Technologies Pvt. Ltd.
10.2016 - 04.2017
- Resolved 200+ social media escalations, improving Playstore & Facebook ratings and strengthening digital brand reputation
- Increased user outreach by 20% through influencer marketing and social media campaigns, boosting brand visibility
- Reduced customer churn by 10% via root cause analysis and retention initiatives, enhancing long-term platform loyalty
Education
MBA - General Management
Indian Institute of Management, Bengaluru (IIM)
Bengaluru, India04-2021
Bachelor of Science (Honors) - Zoology
Hansraj College, Delhi University (HRC)
01.2016
All India Senior Secondary School Examination (CBSE) - undefined
Amity International School, Gurgaon (AIS)
01.2013
Skills
Vendor negotiation
Data analytics
CRM management
Product positioning
Category growth
Teamwork and collaboration
Accomplishments
- Elected Member, Business Secretary, Student Affairs Council – Led all business clubs and enabled flagship fests Vista & Eximius
- Junior Coordinator, ENI Cell (IIMB ’19) – Selected 1/25 from 160+, organized 300+ startups, 40+ speakers, 30k+ footfall
- POC, National Summit (IIMB ’19) – Led 10-member team, hosted 10/40+ speakers, MoM workshop, and 10+ competitions
- Awardee, Driving Business Results with Excellence (Aon ’18) – Sole recipient among 15+ for outstanding impact in S&M
- National Winner, Western Dance (HRC ’13) – Secured 1st place across 5+ national cultural fests, competing against 50+ teams
- Talerang Scholar (HBS Work Readiness Program, HRC ’15) – Selected 1/30+, awarded ₹20k, graduated with distinction
- Performer & MC, Unmaad & Aarambh Fests (IIMB ’20), engaged 20k+ audience through cultural performances & event hosting
Timeline
Category Marketing Manager
Versuni India (Phillips)
02.2025 - Current
Brand Manager (Mangaldeep)
ITC Limited
10.2023 - 02.2025
Manager – Sales (Personal Care)
ITC Limited
10.2022 - 10.2023
AUT & Assistant Manager – Strategy Projects
ITC Limited
07.2021 - 10.2022
Strategy Intern
Anheuser-Busch InBev India
04.2020 - 06.2020
Associate Consultant
Aon Consulting Pvt. Ltd.
04.2017 - 07.2018
Community Associate – User Experience & PR
UrbanClap Technologies Pvt. Ltd.
10.2016 - 04.2017
Bachelor of Science (Honors) - Zoology
Hansraj College, Delhi University (HRC)
All India Senior Secondary School Examination (CBSE) - undefined
Amity International School, Gurgaon (AIS)
MBA - General Management
Indian Institute of Management, Bengaluru (IIM)
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