Hi, I’m
Ayush Kumar Somani
Bengaluru,KA
Summary
Results-driven Vendor Manager with over 5 years of experience in ecommerce and digital marketing. Proven track record in assessing client needs and delivering strategic solutions, while effectively managing multiple priorities. Passionate about leveraging data-driven insights to optimize ecommerce performance and enhance customer experiences. Seeking an opportunity to transition into a new field where skills can drive meaningful impact and contribute to organizational success.
Overview
6
years of professional experience
Work History
Clicktech Retail Pvt Ltd
Vendor Manager
07.2021 - Current
Job overview
- Portfolio Management: Successfully managed a portfolio of INR450+ Cr in the camera category, comprising over200 brands. Directly handled top8 brands contributing INR300 Cr and managed vendor performance to maximize profitability and achieve financial objectives.
- Strategic Business Planning: Conducted joint business planning with key brands, negotiated terms of trade, implemented marketing initiatives, and optimized inventory through liquidation deals, resulting in significant growth and operational efficiency
- Performance Tracking and Process Automation: Led monthly, quarterly, and annual business reviews with brands to track performance metrics, analyze traffic insights, identify gaps and implement solutions to drive growth
- Marketing & Ads Strategy: Co Created actionable marketing plans basis business objectives with ads team for top brands and increased category ads revenue by200 bps
- Private Brand Development: Directed the private brands initiative to achieve6% category penetration in one year, enhancing category margin profile by18 basis points through strategic execution and vendor collaboration
- SKU Expansion and Vendor Onboarding: Increased SKU count from1,500 in2021 to4,500 in2024 by collaborating with cross functional teams to onboard100+ brands
- Awards and Career Progression: Promoted to Vendor Manager for outstanding performance. Received "Cowboy of the Year" award in2023 and earned five quarterly performance awards for achieving and exceeding business goals from 2021 to2024
Safari India Pvt Ltd
Assistant Manager – E-commerce
06.2019 - 07.2021
Job overview
- Revenue Generation: Delivered top-line revenue of INR75+ Cr across four product categories through online sales for national e-commerce accounts, achieving17% year-over-year sales growth within nine months
- Operational Excellence: Developed dispatch SOPs by analysing order cycles, operations timelines, and delivery planning, improving delivery fill rates from60% (Q2 FY2020-21) to over85% (Q3 and Q4 FY2020-21)
- Inventory Management: Maintained30+ days of inventory at vendor locations by analysing BAU/event sales reports, performing stock gap analysis, and enhancing sales forecasting and order planning cycles
- Category Innovation: Introduced suitcase combos as a category-first product on Flipkart in Q12020, capturing9% of portfolio share by Q4 FY2020-21
- Competitor Analysis and Product Strategy: Conducted competitor analysis and identified consumer trends to strengthen the product portfolio
- Co-led the entry and launch strategy for new products in FY2021-22
Education
Narsee Monjee Institute of Management StudiesMumbai, India
MBA from Marketing
03-2019
SRM UniversityKattankulathur, India
Bachelor of Technology from Computer Science
04-2016
Skills
- Strategic negotiation
- Relationship management
- Vendor relationships
- Client relationship development
- Stakeholder management
- Digital Marketing
- MS powerpoint
- MS excel
- E-commerce Sales
Timeline
Vendor Manager
Clicktech Retail Pvt Ltd
07.2021 - Current
Assistant Manager – E-commerce
Safari India Pvt Ltd
06.2019 - 07.2021
Narsee Monjee Institute of Management Studies
MBA from Marketing
SRM University
Bachelor of Technology from Computer Science
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