Ayush Pandey
Analytics
Gurgaon
Summary
Experienced Senior Associate driven to optimize processes and streamline operations for team efficiency. Decisive leader with an analytical and flexible approach to solving problems. Results-oriented and energetic with unsurpassed interpersonal and communication strengths.
Overview
5
5
years of professional experience
Work History
Senior Associate
Axtria India Pvt.Ltd.
11.2021 - Current
- Executed project plans within a cross-functional team in the implementation of an omnichannel engagement strategy aimed at enhancing customer experience and increasing sales at brand and country level.
- Worked on estimating sales impact and ROI of various promotion channels using the historical sales and promotion data at HCP, consumer and DMA levels through Marketing Mix Modelling and using them to predict future sales based on planned spends.
- Performed data processing and manipulation on Dataiku platform and developed workflows, data models to identify Key opinion leaders for client.
- Automated recurring reports pertaining to mobility related procedures and calculating estimated true traffic.
- Streamlined data collection processes to improve efficiency and accuracy involving Name Matching Standardization and Fuzzy Logic Algorithms in order to calculate potential for different customer segments.
- Creation of various business level documents such Use case flowcharts, Business Requirement Document(BRD), case study manuals.
System Engineer
Tata Consultancy Services
06.2019 - 11.2021
- Worked as core team member for SPARK(Global learning management system) and providing solution to technical and analytical issues.
- Monitored and prioritized incoming tickets, ensuring timely resolution and adherence to SLAs.
- Analyzed complex data and identify requirements for business enhancements.
Education
B.Tech(Computer Science and Engineering) -
Pranveer Singh Institute of Technology
Kanpur, India 07.2015 - 2019.05
Skills
SQL
Excel
Python
Dataiku
MarketingIQ
Languages
English
Hindi
Achievements
- Received 5 star rating from Client for FY23-24
- Got nominated and awarded as "YOU INSPIRE US" in the annual leadership huddle.
- Accredited for timely delivery of projects.
Timeline
Senior Associate
Axtria India Pvt.Ltd.
11.2021 - Current
System Engineer
Tata Consultancy Services
06.2019 - 11.2021
B.Tech(Computer Science and Engineering) -
Pranveer Singh Institute of Technology
07.2015 - 2019.05
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