Ayush Prakash
Pune
Summary
Adaptable and innovative professional with talent for designing and implementing strategic marketing campaigns. Adept at utilizing market research and data analysis to drive brand awareness and customer engagement. Committed to delivering measurable growth and maximizing return on investment through creative solutions.
Overview
7
7
years of professional experience
Work History
Chief Marketing Officer
Hyperscripts
05.2024 - Current
- Managed branding campaigns and marketing initiatives in website, ads and social media.
- Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Streamlined internal communication channels, fostering collaboration among various departments within the organization.
- Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
- Managed cross-functional teams for successful marketing campaign execution and performance analysis.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Coordinated appointments and meetings for marketing with 8+ active projects.
Consultant - Marketing
Workplace/Company
06.2023 - 04.2024
- Worked to setup marketing strategies and processes in place for multiple upcoming and growing startups
- Achievements/Tasks
- Created the website structure and design layout for sites like https://vibecopilot.ai/
- Setup Social Media and Analytics platforms for the websites
- Created Content strategy for website and social media
- Setup measuring and tracking processes to track growth for future employees to use
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 5+ key accounts.
Manager - SEO & Product
Kraftshala
12.2021 - 05.2023
- Company Overview: Ed-Tech Platform that offers Digital Marketing Course with Placement
- Created an organic growth plan to increase website impressions by 500k in 6 months
- Created changes in business model by identifying new target user area (Digital Marketing Course - split into SEO, Ads, E-Commerce and Content Courses)
- Redesigned and created separate course pages according to the product market fit
- Setup Website CMS for effortless content publication and SEO
- Fresh content and Off-page activities executed with the team to increase website DA from 22 to 55 in a year
- Experimented with new marketing channels like webstories to get 1.5k clicks in 4 months
- Helped optimize videos on Youtube through Youtube SEO to increase reach and visibility
- Managed budget allocations to prioritize spending on high-impact projects, optimizing resource utilization.
- Created extensive 12 week SEO course product to train and prepare students with practical and live assignments
Digital / Product Marketer | SEO Expert
Cogoport
04.2019 - 04.2021
- Company Overview: Digital Freight Services Platform (B2B)
- Increased organic search traffic by 96% (8 months)
- Setup and utilized Webflow CMS for pragmatic content management for over 500 pages
- Assisted Ads team in setting up campaigns on Google and Social Media
- Managed Digital Marketing agency for backlinking efforts
- Mass Content revamp for cogoport.com and layout restructure for pages like Shipping Terms and Port Info
- Implemented SEO best practices for website content, improving search engine rankings and organic traffic growth.
- Collaborated with cross-functional teams to launch successful product releases, ensuring cohesive messaging and branding.
Associate Project Manager
Growisto
01.2018 - 02.2019
- Company Overview: Digital Marketing Agency
- Managed SEO based Digital Marketing campaigns for B2B and B2C Clients across various domains including Fintech, Music, Forums, Housing, Vernacular Social Platforms
- Performed Complete site-wide technical audits on150+ parameters per client
- Developed and maintained strong relationships with clients, team members, and other stakeholders to foster a collaborative working environment.
- Monthly SEO Plan creation for individual client projects
- Executed extensive Keyword research, intent mapping and page level audits for multiple clients
- Assisted PPC team with identifying keywords and setting up campaigns
Education
Bachelor of Technology - Information Technology
SRM University
Chennai, India07-2018
Skills
- Digital marketing
- CRM management
- Social media marketing
- Content strategy
- Marketing analytics
- Online advertising
- Web analytics
- Marketing plan development
- Project management
- Budget oversight
- Digital marketing expertise
Timeline
Chief Marketing Officer
Hyperscripts
05.2024 - Current
Consultant - Marketing
Workplace/Company
06.2023 - 04.2024
Manager - SEO & Product
Kraftshala
12.2021 - 05.2023
Digital / Product Marketer | SEO Expert
Cogoport
04.2019 - 04.2021
Associate Project Manager
Growisto
01.2018 - 02.2019
Bachelor of Technology - Information Technology
SRM University
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