Ayush Rajawat
Gurgaon
Summary
Enthusiastic Digital Marketing professional who enjoys working across various digital channels to bring the right content to the right people at the right time. Executed through a well-organized data-driven approach to prospecting leads, developing strategies, and improving ROI. Thrive in fast-paced environments with opportunities for learning and growth.
Proficient in Search Engine Marketing along with Social Media Marketing, Content Creation, and Copywriting. Well-versed with various platforms such as Google Ads, Facebook Ads, Meta Business Manager, and Linkedin Ads. Recently diving deeper into SEO optimization and Offline Client Acquisition. Good interpersonal, communication, planning and learning abilities.
Overview
1
1
year of professional experience
Work History
Digital Marketing Manager
3003BC
Gurgaon
04.2022 - Current
- Masterminded highly successful digital strategies for various social media platforms to attract customer engagement on platforms such as Facebook, Instagram, and Linkedin.
- Directed successful search engine marketing campaigns that used solid linking, technical, and keyword research tactics on Google and Bing using software such as Google keyword planner and Semrush
- Created social media content with consistent content and tone.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Monitored and evaluated Google analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Improved and optimized website using SEO tactics, keyword relevancy, and a focus on UX experience for search engine optimization goals.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Created marketing content such as blogs, promotional materials, and advertisements for social media.
Digital Transformation Team Leader
NIIT University
Delhi
12.2019 - 02.2020
- Built an interactive platform to bridge the information gap between university and prospective students. I conducted a workshop with over 40 of its current students to finally select and identify a group of 7 students with whom I built a website from scratch. It was fully operational at the end of a 3 month period.
- Identified issues, analyzed information and provided solutions to problems.
- Carried out day-to-day duties accurately and efficiently.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
Education
BBA - International Business And Business Economics
University Of Queensland
Brisbane, Australia11.2021
Skills
- Search Engine Marketing mainly Google Ads
- Social Media Handling & Paid Marketing on Instagram, Facebook, LinkedIn, and Pinterest
- Campaign Performance Tracking, Review, and Optimization
- Copywriting for Social Media and Websites
- Content Creation and Curation for Websites and Social Media Pages
- Google Analytics
- Meta Business Managers, Facebook Ads Manager
- Writing and Promoting Blog Posts for Organic Reach
- Social Media Strategy
- Google Tag Manager, Keyword Planner, Merchant Center
- Search Engine Optimization Practices for Website
- Semrush
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Digital Marketing Manager
3003BC
04.2022 - Current
Digital Transformation Team Leader
NIIT University
12.2019 - 02.2020
BBA - International Business And Business Economics
University Of Queensland
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