Ayush Saxena
Gurugram
Summary
Strategic and data-driven digital marketing professional with 8+ years of experience, seeking a role in brand strategy or social media leadership to leverage expertise in real-time engagement, content innovation, analytics, and performance optimization to drive brand growth and audience ROI.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Account Director
Ogilvy
03.2022 - 06.2024
- Creating unified performance reports across digital capabilities-including paid media, influencer activations, social listening, and owned content-to deliver holistic insights and drive integrated campaign optimization.
- Strengthening social listening and sentiment tracking using Sprinklr, improving brand response efficiency by 15%.
- Leading real-time community engagement for marquee events like IPL, ICC, Coke Studio, and the Olympics, enhancing audience participation and brand advocacy.
- Driving integrated digital campaigns across 15+ Coca-Cola brands in the INSWA region, optimizing platform content, community engagement, performance delivery, and brand visibility.
- Designing automated dashboards to streamline performance tracking, competitive benchmarking, and consumer insights, enabling data-driven decision-making.
- Heading war rooms for Coke Studio Bharat and CWC 2023 & 2024, achieving 300K+ community growth and 25K+ real-time engagements (RTEs).
- Launching new Coca-Cola brands such as Limca Gluco Charge, Limca Sportz, JD Coke, and Thums Up Charged across all social media platforms, ensuring content relevance and audience alignment while maintaining strong social hygiene.
- Reducing campaign execution time by 50% and improving response efficiency by 40% through process optimization.
- Training APAC & EMEA teams on the effective use of Generative AI, standardizing content production and engagement workflows across global markets.
- Leading a team of 7 members and mentoring summer interns through hands-on training and continuous support.
- Overseeing daily operations and workflows to drive timely and efficient task completion.
- Upskilling team members and new hires through continuous training, while evaluating performance and providing actionable feedback for improvement.
Digital Account Manager
Innoserv Digital Pvt. Ltd.
02.2021 - 03.2022
- Developed and executed performance-driven digital campaigns for BIMTECH, doubling lead generation while reducing CPL by 33% and CPA by 42%.
- Created content series like Knowledge Series and Humans of BIMTECH, resulting in 4X YouTube subscriber growth and 200% Instagram follower increase.
- Built real-time campaign dashboards for instant insight into campaign performance and content impact.
Assistant Brand Manager - Digital
Prose Integrated Pvt. Ltd.
03.2020 - 12.2020
- Planned and executed digital-first campaigns for brands like DIGU and Kirloskar, driving a 13% increase in social engagement and a 15% boost in brand reach.
- Supervised end-to-end campaign production-from media strategy and execution to reporting-which contributed to new business wins and brand acquisitions like Parkway Hospital Singapore.
Social Media ThoughtSmith
AdGlobal360 India Pvt. Ltd.
09.2017 - 12.2019
- Integrated content programs with campaigns to increase traffic, engagement, leads, and sales.
- Designed full-scale social media strategies resulting in 13% engagement growth and 15% reach improvement.
- Managed multi-platform content distribution, boosting organic engagement by 18%, while overseeing client objectives and performance reporting.
- Managed social media strategy and engagement for Mercedes-Benz (T&T Motors), Maruti Suzuki, Amity University, and IFFCO-TOKIO, leading to a 38% boost in brand visibility.
- Conducted ongoing social media reporting and analytics, improving content relevance and driving a 25% increase in interactions.
- Utilized tools like AgoraPulse, Meltwater, and Radian6 for social listening and audience analysis.
Assistant Social Media Manager
EdTerra Edventures Pvt. Ltd.
09.2016 - 01.2017
- Conceptualized and executed social media strategies, increasing engagement by 40% above average.
- Developed editorial content strategies to support channel growth and campaign storytelling.
- Tracked campaign performance and implemented learnings for optimization.
Senior Digital Marketing Executive
Radcliffe Schools Pvt. Ltd.
09.2015 - 04.2016
- Led SEO, SEM, and email marketing initiatives, alongside managing Facebook and Twitter ad campaigns.
- Continuously optimized web content and digital assets to improve search rankings and online engagement.
Digital Marketing Intern
Purpledip
10.2013 - 11.2014
- Managed listings on e-commerce platforms like Amazon, Snapdeal, and eBay, optimizing product visibility & conversions.
- Executed Google AdWords campaigns and applied PPC strategies to improve traffic quality and sales.
Education
B.Tech. - Electrical Engineering
IEC College of Engineering & Technology
01.2012
Skills
- Social Media Strategy
- Community Engagement
- Real-Time Brand Activations
- Content Planning & Execution
- Digital Campaign Management
- Social Listening & Analytics
- Influencer Collaboration
- Performance Reporting & Dashboards
- Client & Stakeholder Management
Certification
- Amazon Sponsored Ads Certification, 01/01/25
- Amazon DSP Certification, 01/01/25
Languages
English
Hindi
Personal Information
Date of Birth: 12/11/90
Timeline
Account Director
Ogilvy
03.2022 - 06.2024
Digital Account Manager
Innoserv Digital Pvt. Ltd.
02.2021 - 03.2022
Assistant Brand Manager - Digital
Prose Integrated Pvt. Ltd.
03.2020 - 12.2020
Social Media ThoughtSmith
AdGlobal360 India Pvt. Ltd.
09.2017 - 12.2019
Assistant Social Media Manager
EdTerra Edventures Pvt. Ltd.
09.2016 - 01.2017
Senior Digital Marketing Executive
Radcliffe Schools Pvt. Ltd.
09.2015 - 04.2016
Digital Marketing Intern
Purpledip
10.2013 - 11.2014
B.Tech. - Electrical Engineering
IEC College of Engineering & Technology
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