Ayush Shashidhar

• Digital Marketing & Content Strategy: Planned social media campaigns, content calendars, and cross-platform communication across Instagram and LinkedIn, incorporating audience research, competitor benchmarking, and brand storytelling.
• Creative & Stakeholder Coordination: Collaborated with account management and design teams to translate client briefs into impactful campaign deliverables, ensuring creative development, feedback, revisions, and brand consistency.
• Brand Strategy & Campaign Development: Developed brand communication concepts, positioning recommendations, creative strategies, and integrated campaign ideas across healthcare, technology, consumer products, mobility, entertainment, and lifestyle accounts.
• Campaigns & Brand Initiatives: Supported successful brand rebranding initiatives, product communications, and corporate milestone campaigns through founder-led storytelling, video concepts, and influencer collaboration research.
• Editorial & SEO Strategy: Created 489 SEO-focused articles across Unstumbled (293) and Unsobered (196) between April and October 2026, addressing travel, lifestyle, hospitality, spirits, and consumer trends.

Selected Brands & Campaigns: unsobered & unstumbled | Merck Healthcare (FertiPulse, FertiVoice, MYSA 2025) | Merck Life Science | Qure.ai (Retrofit, TIME100) | Johnson Controls (30 Years in India) | IntegriMedical | IBM | DRIVN | Prestige Alcobev | Lightspeed | Westland Authors | Sonal Varma | KRVVY | NyayAssist.ai

Product Launches & Brand Marketing: Coordinated cross-functional execution of smartwatch launch campaigns, working with internal marketing teams, creative agencies, and external production partners on product positioning and promotional communication.

• Influencer & Artist Collaborations: Coordinated influencer briefs, campaign shoots, creative requirements, content deliverables, and approval processes for Titan Celestor and Fastrack Smart collaborations, enhancing brand visibility.
• Digital Marketing & Social Media: Supported campaign planning and social media communication, developing product teasers and promotional creatives while ensuring brand consistency across smartwatch lines.
• Creative Production & Agency Management: Liaised with external agencies and production partners on campaign shoots, product videos, and digital assets, ensuring timely delivery of creative materials.
• Market & Consumer Research: Conducted competitor benchmarking and consumer trend research to support product marketing and campaign communication.
• Curated product selections and campaign strategies for various brands.: Titan Celestor | Titan Crown Collection (Maestro, Heritage, Elixir, Valerie) | Fastrack Smart Xtreme Pro | Fastrack Smart Nitro Pro | Fastrack Metal Series (Magnus, Radiant, Dezire) | Seedhe Maut Collaboration

Managed brand portfolios for Titan Smart and Fastrack Smart.

• Brand & Digital Marketing: Supported consumer-facing marketing campaigns and promotional initiatives, enhancing brand visibility and audience engagement.
• Social Media & Creative Coordination: Coordinated product-focused creatives and promotional content across platforms, collaborating with internal teams and external stakeholders to ensure effective communication.
• Research & Performance Monitoring: Monitored website traffic and digital engagement, analysing competitor activity and consumer trends to inform marketing planning and enhance content strategies.
• Campaign Communication & Quality Assurance: Reviewed marketing assets, campaign copy, and product messaging to maintain brand consistency and communication accuracy.