Ayush Singh
Varanasi
Summary
Over 3.5 years of experience in Google & Social Media Campaign Improved performance for all D2D, B2B, B2C types of businesses and give them the best result for both Lead generation and E-commerce. Have done a certification course on Google for all types of campaigns. Handle client meeting and there queries.
*Skills: Google Ad, Facebook ad, Linkedin ad, Google Analytics, Tag Manager, Merchant center, Shopify, Google my business, Social media marketing (SMM), Semrush, Ubersuggest, Moz, Data Studio, Google spreadsheets, Canva, WordPress
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior PPC Executive
Quantum It Innovation
Noida
08.2022 - Current
- Researched emerging technologies that could be leveraged for PPC initiatives.
- Monitored competitor activity in order to stay ahead of the competition.
- Tracked KPIs such as cost per click, click-through rate, conversion rate.
- Optimized campaigns to maximize ROI while staying within budget parameters.
- Worked closely with design team members on landing page creation for various campaigns.
- Created biweekly and monthly reports on campaign performance, budget utilization, and audience insights.
PPC Executive
EvenDigit
09.2021 - 06.2022
- Account Setup, Linking of accounts through GTM, Use of GA data to improve performance, Create Data studio reports for clients, Various digital marketing tools for different purposes to enhance account performance, Setup Merchant Center & Feed setup for e-commerce account, Client Handling, CRO of website & Create a strategy for different types of account.
Google Ad Expert
Get Me Rank - A Digital Marketing Agency
04.2021 - 08.2021
- Handling over 8 different types of accounts including national & international Clients, Setup different campaign & ad group structuring, Finding new ways to improve account performance, and Campaign optimization, A/B testing, and Website analysis to improve ad performance, Ads copy creation & Setup different extensions as per requirement.
Internship Trainee
International College for Security Studies (ICSS)
07.2020 - 01.2021
- Learn Product listing on Amazon
- Understand best practices of Digital Marketing
- Learn SEO, SMO, and PPC
Education
Bachelor of Commerce - BCom - Business Administration and Management, General
Mahatma Gandhi Kashi Vidyapith
Varanasi08.2019
Skills
- PPC campaign management
- Conversion rate optimization
- Client communication
- Report generation
- Budget management
- Competitor analysis
- Landing page optimization
- Facebook ad
- Linkedin ad
- Google Analytics
- Tag Manager
- Merchant center
- Shopify
- Google my business
- Social media marketing (SMM)
- Semrush
- Ubersuggest
- Moz
- Data Studio
- Google spreadsheets
- WordPress
- Google Workplace
- Google Webmaster Tools
- Social Media
- Social media advertising
Certification
- Marketing Internship, JPG RETAILS LLP
- Digital Marketing Course, International College for Security Studies (ICSS), ICSS-CY0502
- Google Ads Search Certification, Google AdSense, 08/01/23, 08/31/24, 121827597
- Shopping Ads Certification, Google AdSense, 12/01/23, 12/31/24, 61798009
- Google Ads Display Certification, Google AdSense, 08/01/22, 08/31/23, 122063535
- Google Ads Apps Certification, Google AdSense, 08/01/23, 08/31/24, 122090771
- Digital Marketing Certified, HubSpot Academy, 08/01/23, 09/30/24
- Digital Advertising, HubSpot Academy, 08/01/23, 12/31/24
Timeline
Senior PPC Executive
Quantum It Innovation
08.2022 - Current
PPC Executive
EvenDigit
09.2021 - 06.2022
Google Ad Expert
Get Me Rank - A Digital Marketing Agency
04.2021 - 08.2021
Internship Trainee
International College for Security Studies (ICSS)
07.2020 - 01.2021
Bachelor of Commerce - BCom - Business Administration and Management, General
Mahatma Gandhi Kashi Vidyapith
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