AYUSH SINGH
iOS App Developer
Summary
Results-driven development professional with proven track record in creating high-quality mobile applications. Known for collaborative approach and commitment to achieving team goals, while adapting to evolving project requirements. Expert in coding, debugging, and optimizing app performance, coupled with strong understanding of user experience design.
Overview
2
2
years of professional experience
2022
2022
years of post-secondary education
Work History
iOS App Developer
Deloitte USI
09.2022 - 07.2024
- Worked on the ground-up development of the new Foot Locker iOS app, establishing a scalable foundation with MVVM architecture in SwiftUI. This work significantly boosted digital sales (from 17% to 25% of total revenue, 30% YoY conversion increase, 20% digital comps in launch quarter), resulting in a 4.6-star App Store review (151K+ ratings) and post launch 99.6% crash-free users (since Nov 2024), and 9K users per day.
- Developed and optimized critical user flows and screens including search, PDP, checkout, bag (implementing 'save for later'), and address management and checkout flow. Enhanced user experience by adding loaders, adding the release feature screens (lucky draw) and improving marketing components like banner carousels.
- Led and implemented comprehensive analytics for event tracking by integrating various SDKs Contentsquare and Rudderstack for analytics, Applanga for dynamic content/localization.
- Managed Firebase Crashlytics post-release, overseeing critical bugs and collaborating with the dev team to prioritize critical bugs and QA/product teams to ensure stable releases.
- Guided feature enhancement team, managing user stories, tracking progress, and providing technical mentorship to 3 junior developers. Contributed QA automation efforts achieving 48.83% automation coverage.
- Developed BLE-based SDKs using CoreBluetooth for secure medical device integration, leveraging Combine and async/await for efficient data handling and responsive UI. Authored robust tests, reducing maintenance by 60% and improving reliability.
- Key contributor to building a Swift-based sports app in MVVM model from scratch. Designed UI components, developed Instagram-like reels and story features using the storyteller SDK, and incorporated Lottie animations. Achieved over 500K downloads, three OTT awards, and generated a revenue of 1.5 million dollars ranking in the top 12% globally.
Machine Learning Intern
Segritech
01.2022 - 04.2022
- Designed a fruit grading algorithm; trained 4 CNN models (VGG16) achieving 92% accuracy.
Education
B.Tech - Electrical & Electronics Engineering
MIT Manipal
XII (CBSE) - undefined
Delhi Public School
X (CBSE) - undefined
Delhi Public School
Skills
Swift
Extracurricular
IEEE Student Branch Manipal, Coding Team Member, 09/19, 04/19, Organizing TechWeek and Arduino Workshops. RoboManipal, Designer, 09/18, 01/19, Designing Arduino bots for Robocon 2019. Tech Tatva'19, Organizer, 11/18, 03/19, Managing social media handles.
Timeline
iOS App Developer
Deloitte USI
09.2022 - 07.2024
Machine Learning Intern
Segritech
01.2022 - 04.2022
XII (CBSE) - undefined
Delhi Public School
X (CBSE) - undefined
Delhi Public School
B.Tech - Electrical & Electronics Engineering
MIT Manipal
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