Ayush Singh
Gurugram
Summary
Professional with deep understanding of partnership development. Known for strong focus on team collaboration and achieving measurable results. Skilled in relationship building, negotiation, and strategic planning. Adaptable to changing needs, consistently delivering impactful solutions.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Client Partnership Manager
Tyroo Technologies Ltd (Divison of Smile Internet Technologies Ltd)
02.2024 - Current
- Drove up to 130% growth for APAC brands in Tech and Travel under the Tyroo-CJ partnership by developing advertiser strategies and leading quarterly business reviews to enhance digital performance.
- Optimized CPS campaigns through innovative approaches and partner collaborations to consistently meet clients’ ROAS targets.
- Managed key publisher and influencer relationships, ensuring accountability and scaling campaign performance with data-driven insights.
- Led media investment planning, forecasting, negotiations, and supervised the Client Partnership Associates and Service Analysts teams to achieve affiliate program goals
Sr. Manager (Web Acquisition)
Icubeswire Technologies Pvt Ltd
05.2023 - 12.2023
- Conducted secondary market research for prospective brands and campaigns; managed campaign setup on DSP platforms like Adcash, Propeller, and Taboola, collaborating with the Client Servicing Team to resolve client issues and achieve business goals.
- Optimized CPS campaigns with innovative ideas and new partners to meet client ROI targets, generating revenue of INR 75 lakhs in the last quarter through publisher collaboration.
- Maintained accountability and managed relationships with existing and new publishers, including influencers, driving performance-oriented campaigns and enhancing publisher results using campaign data insights and promotional assets.
- Supported campaign case studies and web integrations on platforms like Icubeswire’s in-house panel, AppsFlyer, and Branch; independently handled Facebook and Google Ads projects.
Digital Marketing Manager (Ad Sales)
Collegedunia (3.14 Mobitech) Pvt Ltd
08.2022 - 03.2023
- Analyzed campaign reports and devised strategies to boost conversions and meet ROAS goals while researching trending campaigns and brands across Europe and APAC for campaign integration.
- Managed client relationships and drove revenue growth of approximately INR 60 lakhs through multiple global ad networks and agencies.
- Engaged directly with brands for affiliate marketing, branding, and performance marketing services; proficient in paid media setup with expertise in Google Ads and knowledge of Meta Ads.
Senior executive Publisher Relations
Admitad Media Private Limited
03.2021 - 08.2022
- Conducted secondary market research for assigned brands and campaigns, optimizing CPS and CPL campaigns through innovative ideas and new partner integrations.
- Managed accountability and relationships with existing and new publishers, including influencers, to drive performance-oriented affiliate campaigns across CPL, CPS, and CPR verticals, enhancing publisher performance through data analysis and best-performing assets.
- Led executive publisher recruitment for performance and branding campaigns; established alliances with ad networks, publishers, and influencers, generating approximately INR 85 lakhs in revenue, primarily in BFSI and e-commerce sectors.
Digital Marketing Executive
Proformics Digitech Pvt Ltd
08.2020 - 12.2020
- Managed and recruited online publishers for performance marketing campaigns across CPS, CPR, and CPFT models, overseeing validation and daily conversion reporting.
- Provided campaign insights to publishers to enhance delivery, generating approximately INR 15 lakhs revenue in one quarter from i-gaming segment campaigns.
Marketing Intern
ZNI Wireless Pvt Ltd
04.2019 - 06.2019
- Conducted SWOT analysis of the cloud communication companies and presented report to C.E.O of company.
- Coordinated with team to prospect & sell cloud telephony services and analyzed feedback of existing customers.
- Handled email marketing and social media marketing creatives for company leading to increased conversion rate and response rate to the offered services.
Associate Technical Support
Javis Entertainment Pvt Ltd
12.2017 - 06.2018
- Managed event operations, negotiated sponsorship deals, and contributed to a 25% revenue increase in one quarter by brainstorming concert concepts and improving event success.
- Configured technical systems for the internal team and collaborated with the creative department to design promotional materials, enhancing audience engagement.
Education
Marketing And Operations
Apeejay School of Management
05-2020
Bachelor's of Technology - Electronics and communications
Abdul Kalam Technical University
05-2015
H.S.C + S.S.C -
Lucknow Public School
03-2011
Skills
Advanced Excel,PL-SQL,Account management,Marketing strategy,Power Bi,Alliances and Partnership,Influencer Management,Python Basics,Google ads,Sales Management,Meta ads,DSP Platforms (Adcash, Propellar, Taboola, Outbrain etc),Canva Pro Expert
Accomplishments
- Employee of the Quarter Award in Admitad Media July 2022.
- Ranked 1st position in Strategic marketing (Simulation) exercise at intercollege competition (2020)
- Handled 7+ events at Synergy-the college yearly fest (2019)
- Organized 2 workshops in context to entrepreneurship (2020)
- Organized 4+ seminars on various social causes and health issues (2018)
INTERNSHIPS
Marketing intern with ZNi Wireless
Certification
- Data Analytics course - Skillovilla (Learned about Advance Excel, Data Modelling, Data visualization, Statistics, Tableau, Dashboard making, Problem Solving and SQL)
- Google DY 360 from Udemy
- Google Ads: Profit with PPC course from Udemy
- Google Analytics
- Inbound marketing training from Hubspot
- Python basics from Udemy
- Performance Marketing from Young Urban Project
Timeline
Client Partnership Manager
Tyroo Technologies Ltd (Divison of Smile Internet Technologies Ltd)
02.2024 - Current
Sr. Manager (Web Acquisition)
Icubeswire Technologies Pvt Ltd
05.2023 - 12.2023
Digital Marketing Manager (Ad Sales)
Collegedunia (3.14 Mobitech) Pvt Ltd
08.2022 - 03.2023
Senior executive Publisher Relations
Admitad Media Private Limited
03.2021 - 08.2022
Digital Marketing Executive
Proformics Digitech Pvt Ltd
08.2020 - 12.2020
Marketing Intern
ZNI Wireless Pvt Ltd
04.2019 - 06.2019
Associate Technical Support
Javis Entertainment Pvt Ltd
12.2017 - 06.2018
Marketing And Operations
Apeejay School of Management
Bachelor's of Technology - Electronics and communications
Abdul Kalam Technical University
H.S.C + S.S.C -
Lucknow Public School
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