AYUSH SAXENA
Summary
Expertise in managing B2B and B2C sales, working cross-functionally with marketing, sales, and product teams to align business goals with customer needs. Strong ability to build and maintain long-term partnerships, enhance brand positioning, and drive sustainable growth. Proficient in CRM tools, data-driven decision-making, and leading high-performing sales teams.
Overview
7
7
years of professional experience
Work History
Deputy Manager
Tikitar Danosa India Pvt. Ltd.
06.2024 - Current
- Monitor industry trends, customer preferences, and competitor activities.
- Gather market intelligence to refine product sales strategies.
- Analyze customer feedback and suggest improvements to the product team.
- Optimize distribution networks to ensure smooth product availability.
- Collaborate with supply chain teams to prevent stock shortages or excess inventory.
- Work closely with product managers, marketing teams, and sales representatives.
- Maintain strong relationships with existing clients to drive repeat business.
- Leverage CRM tools to manage leads, track sales progress, and improve engagement.
Area Sales Manager
Bostik India Pvt. Ltd.
12.2022 - 02.2024
- Develop and execute a sales strategy aligned with business objectives.
- Identify target markets, customer segments, and key sales channels.
- Work with marketing teams to create compelling messaging, promotions, and campaigns.
- Drive lead generation, customer acquisition, and conversion strategies.
- Develop relationships with key clients, distributors, and retailers.
- Supporting team with product training, sales pitches, and presentations.
Sr. Executive- WP
Asian Paints Ltd.
05.2020 - 12.2022
- Collaborate with the sales team to drive revenue growth and improve market penetration.
- Ensure proper training for sales teams on category offerings and value propositions.
- Develop marketing campaigns, promotions, and brand positioning for the category.
- Optimize inventory levels to balance supply-demand and minimize wastage.
- Improve distribution efficiency for better market reach and cost savings.
- Engage with architects, contractors, and influencers to promote category adoption.
- Track consumer preferences, buying behavior, and feedback to refine category positioning.
CASC Engineer, Project Sales Officer
Ultratech Cement Ltd. (Unit: Birla White)
01.2018 - 05.2020
- Market research to identify industry trends, customer needs, and competitor strategies.
- Developing business cases for new products and improvements to existing ones.
- Collaborating with senior leadership to align product initiatives with business objectives.
- Ensure product quality, durability, and compliance with regulatory standards.
- Provide training and technical support to sales teams on product features and benefits.
- Collaborate on branding, packaging, and promotional strategies to differentiate UltraTech’s products from competitors.
- Manage relationships with key clients and partners for product adoption and feedback.
Education
Executive MBA - Business Analytics
International Institute Of Information Technology
Bengaluru06-2024
B.tech - Civil
G.L Bajaj Institute of Technology
Greater Noida, Uttar Pradesh01.2017
Skills
- Market Research & Analysis
- Customer Relationship Management
- Distribution Optimization
- Lead Generation
- Inventory Management
- Critical Thinking and Adaptability
- Sales training and Collaboration skills
- SQL & Data Visualisation tools (Power BI)
Hobbies and Interests
- Took Active Participations in class presentations and cultural activities in the institute.
- Adventure Sports – Trekking, Hiking, Cycling.
- Content Creation and Blogging.
- Travel & Networking.
- Music and Dance.
Accomplishments
- Award for the Star Performer in Q1 (04/19) in Ultratech Cements Ltd.
- Event Planned for Product Launch in Delhi.
- Bunch of Trainings given to Sales Team.
- Generated 10 new key accounts through targeted lead generation and outreach strategies.
- Increased Category Business by 100% in Asian Paints.
- Expanded Business into Government Bodies.
Personal Information
- Date of Birth: 06/10/95
- Gender: Male
- Nationality: Indian
- Marital Status: Single
Timeline
Deputy Manager
Tikitar Danosa India Pvt. Ltd.
06.2024 - Current
Area Sales Manager
Bostik India Pvt. Ltd.
12.2022 - 02.2024
Sr. Executive- WP
Asian Paints Ltd.
05.2020 - 12.2022
CASC Engineer, Project Sales Officer
Ultratech Cement Ltd. (Unit: Birla White)
01.2018 - 05.2020
Executive MBA - Business Analytics
International Institute Of Information Technology
B.tech - Civil
G.L Bajaj Institute of Technology
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