Ayushi Bhatia
Navi Mumbai
Summary
Dynamic marketing professional with a proven track record at Binary Semantics, excelling in SEO and content strategy. Spearheaded initiatives that boosted organic traffic by 30-40% and led a high-performing team, enhancing capabilities through training. Google Ads Certified, with a strong focus on driving engagement and achieving substantial lead generation.
Overview
3
3
years of professional experience
Work History
Growth Strategy & Digital Presence
Binary Semantics
03.2022 - Current
- Scaled Binary Semantics’ social media presence to over 86K followers through strategic content and community engagement.
- Developed content strategies that generated 30K organic YouTube views within four months for cancer-related education.
Branding & Collateral Development
Binary Semantics
03.2022 - Current
- Established branding guidelines for digital and print platforms, enhancing visual identity and messaging consistency.
- Directed event branding efforts and negotiated with vendors, achieving 35% cost savings per event.
Email Marketing & Automation
Binary Semantics
03.2022 - Current
- Automated email campaigns for three brands, achieving a 20% increase in open rates.
- Implemented audience segmentation strategies to enhance outreach and re-engagement efforts.
- Enhanced nurturing and conversion metrics through targeted communication initiatives.
SEO & Content Strategy
Binary Semantics
03.2022 - Current
- Designed and implemented SEO strategies across three sectors, increasing organic traffic by 30-40%.
- Conducted targeted keyword research and optimized landing pages, enhancing rankings and search visibility.
- Trained teams on SEO best practices, promoting sustainable content creation and organic engagement.
- Developed patient and customer personas to align content with audience intent, boosting conversions and engagement.
Lead Generation & Performance Marketing
Binary Semantics
03.2022 - Current
- Generated over 100 monthly leads for fleet software in India with optimized customer acquisition cost.
- Managed Google Ads and LinkedIn Ads, resulting in 25% decrease in cost per click.
- Achieved 15–25% increase in conversions through targeted advertising campaigns.
- Boosted revenue by 150% via strategic digital marketing initiatives.
- Attained 35% conversion rate from email to appointment through focused campaigns targeting doctors and specialists.
Strategic Marketing Initiatives
Binary Semantics
03.2022 - Current
- Launched LinkedIn InMail campaigns targeting 54,000 professionals, generating over 200 high-quality leads.
- Developed comprehensive 360° campaigns for more than 10 medical specialists, boosting patient inquiries by 30% and yearly leads by 20%.
- Conducted strategic consultations with healthcare professionals to create tailored digital marketing roadmaps.
Team Leadership & Training
Binary Semantics
03.2022 - Current
- Led a cross-functional team of 5 members, achieving over two years of retention.
- Conducted onboarding and continuous training in SEO and content creation strategies.
- Facilitated ongoing education in performance marketing to enhance team capabilities.
Education
Certification - Digital Marketing
Quibus Training Institute
Jaipur, India12-2019
Bachelor of Dental Surgery - Dentistry
VSPM Dental College
Nagpur, India08-2015
Skills
- Google Ads Certified
- HubSpot Inbound Marketing Certified
- SEO and Content Marketing (Coursera)
- Facebook Blueprint Certified
- Google Analytics Certified
Accomplishments
Technical
Performance Marketing (Google, Meta, LinkedIn Ads) | SEO/SEM (SEMrush, Ahrefs, GA4)
Marketing Automation & CRM (HubSpot, Mailchimp, Zoho) | Drip Campaigns & Email Workflows: (Mailchimp, ICP segmentation) Content Creation (Canva, Copywriting) | Social Media Management
Web (Landing Pages, WordPress/Wix) | Offline Marketing (ATL, BTL,, Events)
Soft Skills
Creative Problem Solving | Strategic & Customer-Centric Thinking
Persuasive Communication & Storytelling | Agile & Adaptable Mindset
Cross-Team Collaboration | Ownership & Detail Orientation
Functional Skills
End-to-End Campaign Management (Online & Offline) | Budget & ROI Tracking
Brand Positioning & Voice Consistency | Lead Generation & Nurturing
Market Research & Consumer Insight | Content Calendars & Feedback Loops
Event Planning & Experiential Marketing | ICP Development & Funnel Optimization
Timeline
Growth Strategy & Digital Presence
Binary Semantics
03.2022 - Current
Branding & Collateral Development
Binary Semantics
03.2022 - Current
Email Marketing & Automation
Binary Semantics
03.2022 - Current
SEO & Content Strategy
Binary Semantics
03.2022 - Current
Lead Generation & Performance Marketing
Binary Semantics
03.2022 - Current
Strategic Marketing Initiatives
Binary Semantics
03.2022 - Current
Team Leadership & Training
Binary Semantics
03.2022 - Current
Certification - Digital Marketing
Quibus Training Institute
Bachelor of Dental Surgery - Dentistry
VSPM Dental College
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