Ayushi Goyal
Summary
Accomplished advertising professional renowned for driving substantial brand growth through strategic campaign leadership and innovative marketing tactics. Expertise encompasses managing high-profile campaigns and projects, conducting comprehensive competitor analysis, and ensuring seamless campaign execution through effective collaboration with production houses and stakeholders.
Overview
6
6
years of professional experience
Work History
BRAND SERVICES DIRECTOR
LOWE LINTAS PVT. LTD INDIA
12.2023 - 06.2024
- Spearheaded Tetley Green Tea's '#EverybodyCan - I Am More Than My Nickname' campaign, driving widespread engagement and positive brand association through impactful storytelling on social media
- Achieved significant market penetration and brand visibilty for the client by managing the launch campaign for Lifestyle Summer Spring collection 2024
- Increased brand awareness by implementing marketing tactics to direct the successful launch campaign for FORCA Fragrance
- Enhanced financial efficiency and strategic market positioning by conducting competitor analysis for brands
- Ensured successful campaign implementations by liaising with Production houses and internal as well as external stakeholders
ACCOUNT SUPERVISOR
OGILVY & MATHER INDIA
12.2021 - 08.2023
- Improved market success and brand growth by extensively working with renowned brands such as Mom's Magic, Titan Watches, and Taneira Sarees
- Ensured consistent brand messaging and enhanced market presence across diverse regions by successfully managing the Castrol Global Brand portfolio for bikes and cars
- Increased brand recognition and customer engagement by leading impactful campaigns for Castrol Activ and Castrol MAGNATEC
SR. ACCOUNT EXECUTIVE
WYP BRAND SOLUTION PVT LTD
11.2019 - 12.2021
- Accomplished client objectives by managing diverse projects for prominent brands including Dailyhunt, Josh, Emami Navratna Oil, and Talc
- Executed brand promotions by contributing to high-impact campaigns such as the Josh IPL Campaign in 2020, TV commercials featuring celebrities like Varun Dhawan for Emami Navratna Oil, and the launch of ZEE5 HiPi
- Secured business opportunities through preparing compelling proposals for Ovenstory, Hero CSR, and Limeroad
ACCOUNT EXECUTIVE
THOUGHTRAINS DESIGNS PVT. LTD
09.2018 - 10.2019
- Successfully managed a diverse portfolio of real estate brands including Arkade, Ruparel, Akshar, and Sai Mahima Infra Developers
- Led comprehensive concept presentations for real estate projects
JUNIOR ACCOUNT EXECUTIVE
CONTRACT ADVERTISING
01.2018 - 09.2018
- Ensured comprehensive market reach and brand impact by collaborating with leading brands such as Asian Paints, OneAssist, and SAB TV
- Led the pitch process for SAB TV and contributed significantly to the launch of the 360° campaign for Asian Paints Royale Health Shield Product
Education
Advanced Diploma in Mass Media - Advertising
MET Institute of Mass Media
Mumbai, MH12-2017
B.E in Electronics and Telecommunication - Electronics and Telecommunication
MGM College of Engineering And Technology
Mumbai, MH06-2016
Skills
- Project Management
- Team Management
- Operations Management
- Cross-functional Collaboration
- Negotiation
- MS Office
Accomplishments
- Honored with the M.A.D. (Made A Difference) award from Titan for the successful execution of the 'Find Your Joy' campaign
Timeline
BRAND SERVICES DIRECTOR
LOWE LINTAS PVT. LTD INDIA
12.2023 - 06.2024
ACCOUNT SUPERVISOR
OGILVY & MATHER INDIA
12.2021 - 08.2023
SR. ACCOUNT EXECUTIVE
WYP BRAND SOLUTION PVT LTD
11.2019 - 12.2021
ACCOUNT EXECUTIVE
THOUGHTRAINS DESIGNS PVT. LTD
09.2018 - 10.2019
JUNIOR ACCOUNT EXECUTIVE
CONTRACT ADVERTISING
01.2018 - 09.2018
Advanced Diploma in Mass Media - Advertising
MET Institute of Mass Media
B.E in Electronics and Telecommunication - Electronics and Telecommunication
MGM College of Engineering And Technology
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