Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Timeline
Generic
Ayushi Gupta

Ayushi Gupta

Media Marketing Specialist
Noida

Summary

Dynamic and performance-driven Integrated Media Planner with 7.5+ years of diverse experience across auto, FMCG, travel, and sanitaryware industries. Skilled in crafting data-led media strategies, delivering full-funnel brand solutions, and driving high-impact campaigns across platforms. Brings strong business development acumen, content expertise, and a sharp understanding of brand building. Passionate about innovation and continuous learning, with a proven track record of exceeding performance benchmarks. A collaborative leader and committed team player who thrives on challenges and believes in achieving shared goals through strategic alignment and creative thinking

Overview

7
7
years of professional experience

Work History

Group Head- Intergrated Media

Wavemaker - GroupM
10.2023 - 05.2025
  • Led the development of 360° media strategies across digital, traditional, and emerging platforms for high-profile clients
  • Contributed to business development by driving quarterly revenue targets through client retention and onboarding of new accounts
  • Developed and implemented content strategies tailored to client objectives and brand voice
  • Translated brand objectives into cross-channel media plans, integrating data-driven insights, audience behavior, and performance metrics
  • Managed a team of media planners, providing strategic direction, mentoring, and performance oversight to ensure high-quality outputs
  • Presented strategic media recommendations and campaign results to marketing leads and stakeholders
  • Collaborated with creative, buying, analytics, and digital teams to deliver cohesive, integrated campaigns
  • Monitored market trends and competitor activity to inform planning and maintain strategic advantage
  • Strengthened communication skills through regular interactions with others
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively

Business Manager- Integrated Media

Wavemaker - GroupM
12.2021 - 09.2023
  • Led end-to-end execution of integrated media campaigns — from media brief to strategic planning and presentation — while ensuring seamless campaign delivery through continuous monitoring
  • Conducted consumer profiling using TGI for the launch of Center Fresh Tin Pack, crafting data-driven strategies aligned with consumer behavior and market trends
  • Ideated and executed high-impact content projects for brands like Center Fresh and Happydent, earning internal recognition and client appreciation
  • Authored award-winning entries for PVMI brands across prestigious platforms such as Emvies, IDMA, and GoaFest — including a Gold win at DigiPlus for the Center Fresh campaign and a successful presentation for Alpenliebe Juzt Jelly at Emvies 2023
  • Contributed significantly to the development of Annual Operating Plans (AOPs) for key brands, including Center fresh and Happydent, supporting long-term strategic vision and planning

Senior Media Planner

Havas Media
07.2020 - 12.2021
  • Spearheaded full-cycle media campaigns, aligning execution with client objectives to drive measurable results
  • Designed strategic presentations, actionable roadmaps, and performance dashboards to ensure campaign success
  • Interpreted campaign data to deliver sharp, insight-led recommendations for future planning
  • Conducted high-impact property analysis (KBC, IPL, Bigg Boss) to inform premium media investments and maximize ROI

Business Executive

Mindshare, GroupM
06.2018 - 06.2020
  • Acted as the key liaison between clients and internal teams, translating diverse client requirements into actionable inputs for CMP and Buying teams
  • Conducted quarterly and half-yearly brand performance reviews, analyzing GRPs, media spends, competitive activity, and future planning
  • Monitored campaign progress through weekly reports and spot checks to ensure alignment with KPIs and planned deliverables

Management Trainee

Msix- GroupM
12.2017 - 05.2018
  • Led strategic planning across media mix, channel and genre share, including top program selection, pre-evaluation, and post-evaluation to optimize campaign effectiveness
  • Coordinated cross-platform competition reports by collaborating with internal teams and external stakeholders to inform data-driven media strategies
  • Gained knowledge of company policies, protocols and processes

Education

New Way Senior Secondary School
Lucknow, India

Post Graduate Diploma - Mass Communication

The Delhi School of Communication
Delhi, India
04.2001 -

Masters (Distance): Mass Communication - Journalism And Mass Communication

Swami Vivekananda Subharti University
Delhi, India
04.2001 -

B.COM -

Lucknow University
Lucknow, India
04.2001 -

Skills

  • Cross-functional coordination
  • Business development & revenue growth
  • Team & people management
  • Client servicing excellence
  • Brand strategy & awareness
  • Campaign development & execution
  • Marketing & communication strategy
  • Performance analysis
  • Brand development
  • Strong communication skills
  • Content strategy
  • Campaign management

Accomplishments

  • Gold Winner at DigiPlus Awards for the Center Fresh campaign, recognized for strategic excellence and content innovation
  • Shortlisted at Emvies, IDMA, and GoaFest for multiple campaigns crafted for PVMI brands, demonstrating creative and media planning excellence
  • Successfully presented award entry for Alpenliebe Juzt Jelly at Emvies 2023, showcasing strong storytelling and strategic campaign execution
  • Received client appreciation for conceptualizing and executing high-impact content projects for Center Fresh, Happydent and Tata Consumer Product Ltd

Software

YUMI

TGI

RAM

IRS

GWI

MAP

Timeline

Group Head- Intergrated Media

Wavemaker - GroupM
10.2023 - 05.2025

Business Manager- Integrated Media

Wavemaker - GroupM
12.2021 - 09.2023

Senior Media Planner

Havas Media
07.2020 - 12.2021

Business Executive

Mindshare, GroupM
06.2018 - 06.2020

Management Trainee

Msix- GroupM
12.2017 - 05.2018

Post Graduate Diploma - Mass Communication

The Delhi School of Communication
04.2001 -

Masters (Distance): Mass Communication - Journalism And Mass Communication

Swami Vivekananda Subharti University
04.2001 -

B.COM -

Lucknow University
04.2001 -

New Way Senior Secondary School

Similar Profiles

CREATE PROFILE
Ayushi GuptaMedia Marketing Specialist