Ayushi Kapil

Company Overview: Amplectra, a digital solutions company, offers products and services such as website design, app development, SEO, PPC, digital marketing, and graphic design.

• Market research, content strategy, and website optimization (on-page and technical) for Amplectra.
• Identified and assessed competitive features to strategically position company offerings.

Tech Startup: Hyderabad, focusing on digital aggregation of handymen.

• Currently in the market intelligence phase and prototyping.

Candor Buildtech: SaaS Construction Intelligence Platform.

• Tracked market developments and identified growth prospects for the Pune region.

• Achieved a 20% ROI growth through the execution of specialized marketing tactics.
• Designed client pitch decks focusing on resolving customer challenges.
• Drove significant gains in upsells and customer acquisition via focused digital strategies.
• Performed market analysis to evaluate competitor positioning.
• Formulated innovative methods to enhance customer satisfaction based on survey data.

• Orchestrated GTM strategy for new offline products, optimizing market fit.
• Elevated marketing efforts, achieving a 150% increase in engagement.
• Coordinated cross-functional teams to develop product roadmaps and strategies.

• Directed 18 business development managers to enhance conversion rates and performance.
• Ensured timely updates and integration of marketing resources with sales teams.
• Established relationships with key clients, while maintaining existing customer base.
• Trained, coached, and mentored junior sales personnel to ensure success in their roles.

• Developed cohesive strategies for seamless brand communication across platforms.
• Presented findings to executive leadership through reports.
• Enhanced foreign sales operations, contributing to a 15% growth in yearly income.