Ayushi Kaushik

• Reduced churn rate by 20% by improving escalation workflows for refunds, tutor replacement, and onboarding.
• Directed operations, business development, and academic counseling teams across 3 major cities.
• Managed a 9-member team ensuring collaboration between sales, HR, and service delivery.
• Executed B2C sales strategies that boosted lead conversion and retention rates.
• Oversaw pipeline management ensuring timely follow-ups and quality counseling.
• Planned & optimized Google Ads + Meta Ads campaigns for lead generation.
• Implemented AI Sensy WhatsApp automation, improving engagement rates.
• Set and monitored OKRs & KPIs for sales, customer satisfaction, and operational efficiency.
• Enhanced SOPs for HR, interviews, registrations, and compliance.

Key Project: Launched an integrated Google Ads + Meta Ads + WhatsApp automation campaign, increasing monthly paid student registrations by 35% and generating ₹12 lakh additional revenue in 4 months.

• Managed 100+ leads daily (hot, warm, cold) via CRM pipeline management.
• Consistently achieved 2 student & 4 tutor paid registrations/day.
• Counseled parents on academic planning, pricing, and tutor selection.
• Organized demo classes, followed up with leads, and ensured tutor-parent satisfaction.
• Supported upselling, referrals, and business development targets.