Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
LANGUAGES
Timeline
Personal Pursuits
Generic

Ayushi Mukherjee Brave

Gurgaon

Summary

Versatile and performance-driven Marketing Communications Leader with 15 years of cross-industry experience across digital, brand, ATL/BTL, GTM, and stakeholder management. Proven track record of managing multi-million-dollar campaigns, launching top-tier products, and building award-winning engagement platforms. Adept in handling high-impact marketing strategies and team leadership roles across tech, consumer goods, paints, interiors, and wellness domains.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Sr. Manager - Digital Content

vivo India
08.2024 - Current
  • Lead the brand's digital content and social media strategy to enhance user engagement and top-of-mind awareness.
  • Drive platform-specific strategies across Instagram, X, YouTube, and emerging channels to deliver real-time, relatable content.
  • Build and activate the vivo community, driving UGC, retention and brand advocacy.
  • Conceptualize and execute influencer collaborations, livestreams, product launch narratives, and content hooks aligning with brand identity.
  • Collaborate with cross-functional teams on digital-first product storytelling, performance metrics, and innovation-led outreach.

Client Service Director

Cheil India
10.2021 - 07.2024
  • Led pan-India marketing campaigns for Samsung's Z Series Foldables, including GTM, ATL, and digital media
  • Delivered 50+ integrated campaigns and launched AR/AI-led innovations and industry-first brand activations
  • Executed large-scale celebrity and influencer collaborations with top-tier talent
  • Managed internal KPIs, stakeholder escalation, team mentoring, and cross-agency alignments

Marketing & Growth Consultant

Immunity Inside
09.2020 - 10.2021
  • Created and launched Ayurveda-based wellness product line with 360 GTM planning and online sales penetration.
  • Handled product strategy, corporate tie-ups, and customer lifecycle marketing.

Marketing Manager

Greenlam Industries
11.2019 - 09.2020
  • Drove marketing for Mikasa engineered wood floors & doors, owning digital assets and integrated campaigns.
  • Handled product lifecycle, brand positioning, and customer-facing materials.

Marketing Manager

Shalimar Paints
09.2017 - 11.2019
  • Led marketing strategy, ATL/BTL, CRM, PR, and internal communications for the entire brand portfolio.
  • Executed award-winning community projects and coordinated annual budgets and on-ground activations.

Account Management Roles

Multiple Agencies
09.2010 - 09.2017
  • Agencies: J. Walter Thompson, RK Swamy BBDO, Stencil Brand Solutions, Grasshoppers
  • Clients: GSK, Mahindra, World Bank, Pioneer, Godrej, Airtel, TAFE, UIDAI, UNOPS and many more
  • Directed strategic communications, client relationships, and creative execution across development, FMCG, auto, telecom, and public sector brands
  • Pitched, conceptualized and delivered integrated brand campaigns across sectors

Education

P.G. Diploma - Advertising, PR & Marketing

YMCA
New Delhi

B.A. - Advertising & Sales Promotion

Delhi University
New Delhi

Skills

  • Content marketing strategy
  • Brand messaging strategy
  • Product Lifecycle Management
  • Integrated marketing campaigns
  • Influencer & Partnership Management
  • Celebrity partnerships
  • Community Building & CRM
  • Cross-functional team management
  • Budgeting, KPI & Agency Management

Accomplishments

  • Samsung MX category: Led $40M+ in campaign budgets for flagship launches; recognized twice as Global Best Practices by Samsung Global
  • IFC (World Bank): Strategized and delivered “Suryoday” campaign; 2x Gold Flame Awards for Integrated & In-Film Campaigns
  • Mahindra Bolero: Achieved 20% bookings in 1 month through localized BTL activation in Bhopal
  • Shalimar Paints: Executed $0 marketing campaigns all by in-house team efforts. Led “Kachi Gali” – Delhi NCR's first artistic slum transformation project

Certification

Digital Marketing Certification – Udemy

LANGUAGES

English
Hindi
Bengali

Timeline

Sr. Manager - Digital Content

vivo India
08.2024 - Current

Client Service Director

Cheil India
10.2021 - 07.2024

Marketing & Growth Consultant

Immunity Inside
09.2020 - 10.2021

Marketing Manager

Greenlam Industries
11.2019 - 09.2020

Marketing Manager

Shalimar Paints
09.2017 - 11.2019

Account Management Roles

Multiple Agencies
09.2010 - 09.2017

P.G. Diploma - Advertising, PR & Marketing

YMCA

B.A. - Advertising & Sales Promotion

Delhi University

Personal Pursuits

National-Level athlete | Avid vocalist | Travel enthusiast | Wellness & Mindfulness | Pet lover | Cooking and baking

Similar Profiles

CREATE PROFILE
Ayushi Mukherjee Brave