Ayushman Yadava
Pune
Summary
Dynamic Business Development Manager with a proven track record at BrandM, specializing in innovative marketing strategies and impactful pitch deck development. Successfully executed 360° campaigns, enhancing brand visibility and engagement. Adept at market research and collaboration, I thrive in fast-paced environments, driving results through creativity and strong communication skills.
Overview
3
3
years of professional experience
2020
2020
years of post-secondary education
Work History
Business Development Manager
BrandM
Pune
02.2025 - Current
- Designed and executed 360° marketing campaigns for leading retail, education, hospitality, and real estate brands across India.
- Developed strategic marketing plans for Phoenix Marketcity, Fuel Business School, Christ University Lavasa, and JSPM EduSetu, integrating digital, ATL, and BTL initiatives.
- Crafted airport and transit media proposals, covering branding at Pune Airport (bus shuttles, trolleys, Aeromall) and pan-India airport advertising (17 airports; ₹2–10 Cr contracts).
- Produced high-impact pitch decks for clients like Finolex, Bank of Maharashtra (musical AV activation), and Goel Ganga Developments (Pune Airport bus branding).
- Strengthened brand visibility through strategic ATL/BTL mix: YouTube ads, influencer reviews, theatre ads, billboards, fairs, and workshops.
Content Creator
Self
Pune
08.2024 - Current
- Co-founder and creator - littibaati (Instagram)
- Grew an entertainment-driven page to 35K+ organic followers in just 4 months through consistent, relatable content
- Produced viral short-form videos, with multiple reels crossing 1M+ views and the top-performing reel reaching 68M+ views
- Partnered with major brands including Swiggy, Grainzee, and others for influencer-led content integrations
- Expanded presence across YouTube and Facebook, building a combined community of 20K+ followers
Media Intern
Hindustan Times
New Delhi
04.2022 - 09.2022
- Assisted in creating engaging content for digital platforms and social media.
- Conducted research on trending topics to support editorial planning and strategy.
- Collaborated with team members to brainstorm ideas for articles and features.
- Attended editorial meetings to provide input on story development and direction.
Education
Bachelor of Arts - Journalism And Mass Communication
MIT-WPU
Pune 09.2025 - 08.2025
Tagore International School
Skills
- Marketing strategy
- Event and activation planning
- Market research and consumer insights
- Social media marketing
- Creative ideation
- Content creation
- Pitch deck and proposal development
- Strong communication and presentation
- Team collaboration and coordination
- Adaptability and quick learning
- Time management
Timeline
Bachelor of Arts - Journalism And Mass Communication
MIT-WPU
09.2025 - 08.2025
Business Development Manager
BrandM
02.2025 - Current
Content Creator
Self
08.2024 - Current
Media Intern
Hindustan Times
04.2022 - 09.2022
Tagore International School
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