Ayush Ray
Digital Marketer
Kolkata
Summary
Inspired Digital Marketing Consultant driving positive customer outcomes through building of powerful online presences. Considerate, well-spoken professional with excellent client engagement and development skills. Promoting more than 6+ years working for organizations in Marketing sector.
Overview
6
6
years of professional experience
Work History
Digital Marketing Consultant
E365 India Private Limited
11.2023 - Current
- Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
- Conducted regular competitor analysis, adapting tactics as needed to maintain a competitive edge in the marketplace.
- Improved audience targeting by segmenting marketing lists based on demographic information and behavioral data.
- Increased website traffic by implementing effective search engine optimization strategies.
- Managed pay-per-click advertising campaigns to drive targeted traffic and maximize return on investment.
- Collaborated with internal teams such as design, development, and copywriting to ensure cohesive execution of multi-channel marketing initiatives.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Cultivated strong client relationships through regular communication and providing valuable insights on campaign performance.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Conducted consultations with teams from more than 10 internal verticals on digital marketing best practices as well as shared insights with them.
Digital Marketing Operations Executive
Yowza Consulting Private Limited
06.2023 - 09.2023
- Oversaw daily advertisement operations activities, ensuring smooth functioning across all platforms such as Meta, Google.
- Used data-driven decision-making techniques to identify areas of improvement within the digital operations processes.
- Implemented strategic initiatives that resulted in significant improvements in ad performance.
- Integrated marketing plans to reach wider audience and push business prospects closer to conversion.
Digital Marketing Associate
Deskfrog Communications Private Limited
10.2021 - 01.2023
- Worked meticulously to deliver exactly against client briefs, ensuring campaign voice and image perfectly matched brand specifications
- Closely monitored digital campaign performance analytics, accurately identifying successes and areas for improvement
- Designed graphics and promotional material using Canva
- Used SEO expertise with Google Analytics knowledge to deliver wide-reaching, high-performing digital marketing campaigns
- Implemented and optimized PPC, search, display, and video ads
- Provided clients with updates on marketing strategy and campaign results
- Designed and developed unique Wordpress websites.
Owner
Plantster
04.2018 - 01.2022
- Conduct competitor and market analyses to stay updated on activities, opportunities, and threats
- Developed successful strategies to reach new customers
- Establishing relationships with suppliers
- Devising effective methods to reach out to customers
- Single-handedly managed to acquire products and deliver
- Maintaining long-term customer relationships
- Social Media Planning and Management.
Digital Marketing Executive
Buzzbites Media & Entertainment Private Limited
08.2020 - 09.2021
- Defined clear metrics to measure the impact and track the progress of ongoing and newly launched campaigns
- Promote the company's products and services through digital platforms and manage the company's digital assets
- Communicated with clients about marketing strategy and campaign results
- Developed content and creative ideas for clients and the company
- Writing SEO-friendly content for websites for companies and clients.
Digital Marketing Executive
Bizztimes Private Limited
09.2019 - 08.2020
- Took ownership of new client acquisition via digital marketing channels, devising strategies and managing marketing plan delivery
- Demonstrated key understanding of customer relationships to effectively enhance customer experiences
- Monitored campaigns to enforce adherence to agreed timeframes, budgets, and requirements
- Researched market trends and emerging industry innovations to bring fresh ideas to new campaigns.
Education
Master of Business Administration - Marketing
Narsee Monjee Mumbai
Mumbai, MHBachelor of Business Administration - Marketing
¡LEAD
Kolkata, WBSkills
Digital B2B & B2C Marketing
Digital Marketing Management
Metrics monitoring
Social Media Best Practices
Keyword Research Analysis
Facebook, Google, and other Platform Ads
Team Leadership
WordPress
Canva Designs
Whatsapp Marketing
Search Engine Optimisation
Customer Relationships
Hobbies
- Dancing
- Traveling
- Photography
- Networking
- Movies
Timeline
Digital Marketing Consultant
E365 India Private Limited
11.2023 - Current
Digital Marketing Operations Executive
Yowza Consulting Private Limited
06.2023 - 09.2023
Digital Marketing Associate
Deskfrog Communications Private Limited
10.2021 - 01.2023
Digital Marketing Executive
Buzzbites Media & Entertainment Private Limited
08.2020 - 09.2021
Digital Marketing Executive
Bizztimes Private Limited
09.2019 - 08.2020
Owner
Plantster
04.2018 - 01.2022
Master of Business Administration - Marketing
Narsee Monjee Mumbai
Bachelor of Business Administration - Marketing
¡LEAD
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