AZHARUDDIN SMD

• Headed 2 QSR brands (Meghduth Biryanis & Dragon's Kitchen) in 13 locations across Hyderabad (9) & Bengaluru (4)

Operations:

• Supervised the day-to-day ops and P&L
• Handled a team size of 100+ direct and indirect reportees
• Supervised the Indent procurement, and delivery from the Warehouse & Central Kitchen to the kitchens on time daily
• Took care of Quality and Ratings
• Worked directly with agencies & other sources to hire new employees
• Supervised the attendance & salaries

Sales:

• Grew the company from ~3 Cr to ~18 Cr in one year
• Worked closely with aggregator POC's to improve the sales
• Daily monitoring of the sale & make sure that there's no degrowth
• Done the ATL & BTL activities to create brand awareness & brand recall by working with IG Influencers, Youtubers like and Print Media
• Created special festive offers and promotions to boost sales
• Analyzed sales trends and customer feedback to identify areas of improvement and recommend strategies for increasing sales

Procurement:

• Approving authority for all the purchases made by the company (Hyd & B'lore)
• Took care of Indents and procurement by coordinating with the Purchase and Warehouse teams
• Explored the market to find out the lowest price and best quality products periodically
• Maintained strong Vendor Management relationships thus utilizing the same for credit period extensions, negotiations, best-in-market prices

Expansion:

• Identified the locations, establishing the new kitchens
• Launched 4 locations in B'lore in 6 months with end-to-end responsibility
• Expanded the sister concern brand, Dragon's Kitchen into all the existing locations in Hyderabad
• Launched the flagship store of Meghduth Biryanis in 30 days at a Shopping Mall
• Launched new products to improve sales

• Handled chain accounts and major OPD contributors to the city having a portfolio size of ~3 Cr
• Maintaining strong relationships with partners and driving them in their business growth
• Finding leads from the market and approaching/onboarding to the platform
• Managing sales/serviceability of the restaurant and helping them to grow as per the market
• Understanding the P&L and CODB, COGS of the restaurant, working on optimization, and helping in getting the restaurants to grow organically.

• Handled 2 Cities as Part of the Satellite Launch, I was instrumental in Shaping up the business and managing terms
• Handled a Portfolio size of ~2 Cr with sourcing ~6-8% Ads revenue of the portfolio and ~10-14 of RDGMV having a coverage of 50% accounts
• Awarded with the Chief Closure title in JFM - 21 Quarter
• Improved Revenue generation by expanding opportunities in Ads, Discounts, PN, Paid Account Management, Long Distance Monetization
• I worked on restoring Quality of Supply, and Cities Serviceability during COVID
• Undertook expansion into Stores vertical
• Virtually Onboarded ~75 Swiggy stores in 45 days in the First Lockdown
• Drove Ads Project for the city and increased Ads revenue by 27% in 5 months & achieved 100+ % every month
• Developed and managed a sales pipeline that tracked customer information and sales activities.

• Lead generation & Conversion (Client Acquisition)
• Single-handedly Launched 4 New areas of Swiggy (Hyderabad) With 30+ Restaurants in each area by signing them on City's Avg Commercials
• Overall as a Sales Manager, I have onboarded 300+ Restaurants in 9 Months
• Worked on Maximum Order Volume of Restaurants by strategically planning marketing levers on Swiggy
• Utilized data analytics to help clients to grow businesses
• Ensured that the client received contractual service expectations
• Strategic Account Management meetings with Clients on a regular basis
• Active as a bridge between the client and the Public for the client's Product Promotion
• Best Sales Manager in OND - 19 Quarter.

• Launched a new vertical called Swiggy "POP" - Single Serve Meal in Satellite Cities
• Identified the best sellers, and negotiated with the Key Accounts for Single serve meals
• Created Single Served menu for ~100 restaurants across 3 satellite cities
• Tackled the supply gaps for cuisines and created exclusive items for POP
• Helped partners by providing packaging materials, and photo shoots
• Trained and Launched the Tier 2 & 3 cities.

• Launched several restaurants and outlets successfully on our sites
• Operationalized complete functioning from onboarding to making the restaurant live for public orders
• Handled concerns at every level including payment, delivery executive, and other real-time issues
• Maintained high-level client satisfaction with recognized continuous appreciation
• Supported vendors with their queries and resolved issues consistently round the clock.

• Launched 5 cities in the AP&T cluster
• Ensured ~16L GMV savings per month by stabilizing Restaurant Health Metrics for Hyderabad & satellite cities with acceptance>95%, MFR>81%, Edits<0.2%, RDC<0.3%
• Reduced the wrong item orders by ~50%, spillage issue orders by ~50%, and missing item orders by ~30% in just 3 months as a part of a special project
• Reduced Delivery cost (~Rs.2) resulting in ~27L revenue savings by optimizing restaurant waiting time for top accounts in the city
• Guided 5 of my teammates to be promoted into cross-functional roles
• Streamlined T+2 launches and photo shoot scheduling & Induction processes.

• As a Student counsellor, I assisted the undergraduate students in choosing a suitable course basis their interests and branch
• As a Sales Associate, I generated and converted leads through field sales, cold calling, and visiting the colleges.