Azim I. Shaikh
Sales Manager
Pune
Summary
Sales & Marketing professional prepared for leadership roles.
Proven ability to drive revenue growth and enhance client relationships. with close to 11 years of experience in Planning & Execution of Sales & Marketing campaigns and Managing BTL activities in Alco Beverage Industry.
Experience in Sales and distribution management
Goal oriented professional with a track record of consistently meeting monthly and operational targets
Overseeing the Sales function and Trade Marketing operations for region, involving Branding, activations, consumer & trade promotions, event planning & execution, market analysis, and market share tracking.
Extensive knowledge in penetrating new territories and promoting product lines.
Successful at improving sales procedures to streamline and strengthen processes.
Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
14
14
years of professional experience
4
4
Languages
Work History
ROM & MP Sales Manager
Nao Spirits & Beverages PVT LTD
11.2019 - Current
- Successfully launched Greater Than Gin & Hapusa Himalayan Dry Gin in ROM & MP
- Handling 7 Distributor in ROM & 1 Distributor in MP
- I looking after a Primary & Secondary sales, Claims & Payment recovery for all 8 distributors
- Maintaining excellent relationships with On- and Off-Premise customers at all levels, with a specific focus on gaining opportunities for increased partnership in brand building activities
- Regularly identifying and pursue new business development opportunities
- Implementing and evaluating promotional activities in On and Off Premise outlets in accordance with the Annual plan and WOB guidelines
- Provide training material and conduct training for customers and distributor partner staff when required
- Market intelligence – collection, collation, analysis and presentation of competition information
- Handling customer relations issues, enabling quick resolution, and client satisfaction.
- Responsible for Increasing sales revenue by developing and implementing effective sales strategies.
- Maintaining relationships with customers and finding new ones by identifying needs and offering appropriate services.
- Building long-lasting client relationships through excellent customer service and consistent followups.
Assistant Manager On & Off Pune
White Owl Breweries Pvt Ltd.
03.2017 - 11.2019
- Achieving brand distribution and visibility objectives based on organizational goals
- Responsible & working closely to drive the distribution team & execute specific secondary placement targets for White owl in tap & Bottles
- Conduct regular and systematic customer visits according to work plan and customer coverage within the territory
- Maintaining excellent relationships with On- and Off-Premise customers at all levels, with a specific focus on gaining opportunities for increased partnership in brand building activities
- Regularly identifying and pursue new business development opportunities
- Implements and evaluates promotional activities in On and Off Premise outlets according to annual plan and WOB guidelines
- Provides training material and conduct training for customers and distributor partner staff when required
- Market intelligence – collection, collation, analysis and presentation of competition information
Sales Executive
DeeJay Distilleries Pvt Ltd.
03.2016 - 02.2017
- Consistently track and optimize return on investment (ROI) on customer spend
- Lead the development and effective delivery of strategic customer business plans
- Monitor and evaluate plan implementation and performance versus goals
- Execute accurate monthly forecast and manage selling costs
- Provide accurate reports on monthly accruals
- Track territory volume and gross profit (GP)
- Distributor Management for secondary & primary
CSR
SABMiller India
02.2012 - 03.2016
- Responsible for business planning, sales forecasting and assessment of revenue potential in business opportunities
- Responsible for handling 200 accounts
- Regional business strategy planning and implementation of the same
- Preparing Quarterly plans, Monthly reports & Market Share Trackers for all months
- Identifying prospective clients, mapping their requirements and designing plans for new business development
- Responsible for launching and establishing all the New Product Range
- Accountable for designing and rolling out various promotional activities for various categories in coordination with the Brand Team
- Achieve distribution objectives by maximizing brand availability, product visibility and freshness in the most cost effective manner
- Following up for timely and quality service deliveries to the accounts as well as ensuring timely and efficient payments to them
- Negotiating between Outlets and Distributor on credit and supply agreements
- Compile & report competition activities and provide analysis based on local conditions
Education
HSC - Maharashtra Board
Shambaji Rao Shinde College of Arts & Commerce
SSC - Maharashtra Board
Mahavir High School
B.C.A. -
Ashwath Infotech Tilak Maharashtra University
Skills
Wide expertise in MS Office tools
Sales tracking & planning
Client relationship management
Performance management
Vendor management
KPI tracking
Sales forecasting
Key account management
Promotional sales events
Persuasive negotiations
Personal Information
Languages
2,6,6,5
Timeline
ROM & MP Sales Manager
Nao Spirits & Beverages PVT LTD
11.2019 - Current
Assistant Manager On & Off Pune
White Owl Breweries Pvt Ltd.
03.2017 - 11.2019
Sales Executive
DeeJay Distilleries Pvt Ltd.
03.2016 - 02.2017
CSR
SABMiller India
02.2012 - 03.2016
SSC - Maharashtra Board
Mahavir High School
HSC - Maharashtra Board
Shambaji Rao Shinde College of Arts & Commerce
B.C.A. -
Ashwath Infotech Tilak Maharashtra University
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