Azim F. Parkar
Chief Marketing Officer
Mumbai,MH
Summary
Innovative Marketing leader with 19+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Chief Marketing Officer
MAZ Engineers
Mumbai, Maharashtra
09.2020 - Current
- Establish marketing goals and objectives.
- Plan, implement and manage marketing strategy.
- Determine KPIs for marketing department.
- Keep marketing budget in check.
- Track KPIs on regular basis and present reports.
- Create and present annual marketing plan and strategy.
- Use data and reports to make evidence-based decisions.
- Analyze company's marketing strategy and suggest improvements.
- Stay up to date with latest technology.
- Stay up to date with latest best practices.
- Design, plan and execute effective marketing campaigns.
National Marketing Manager
Jaguar Land Rover
Erbil, Iraq
10.2018 - 09.2020
- Overlooked Nationwide function of marketing for Jaguar Land Rover, Iraq.
- Evaluate and manage marketing financials.
- Built dependable and reliable team from scratch.
- Improved brand equity in the market from perils of misconceptions.
- Supervised marketing operation with diligence to improve customer reach by 50%.
- Efforts were put in to educate the market about products and services.
- Digitization of 50% of ATL marketing activities towards effective control over campaigns .
- Optimized the CRM function to improve quality of leads falling through the sales funnel.
- Established a robust financial control process to manage co-operative funds and claims.
- Through digitization, eased the reporting function and helped in elevating the bottomline.
Marketing Manager
British Council
Kuwait, Kuwait
10.2016 - 09.2018
- Responsible for business planning for each financial year.
- Optimally distributed allocated marketing budget towards various activities.
- Assessed marketing copy, art comps and final designs and compared with established specifications
- Evaluated competition through thorough market research resulting in an increase in market share by 15%.
- Effectively managed digital presence through targeted campaigns.
- Suggested and implemented various measures to enhance customer experience both at teaching centres and examination centres.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Every event was designed and conducted as a project with evenly distributed tasks saving an average by 10% cost.
- Stringent and fair policies were followed while procuring from various vendors keeping in mind best interests of both parties.
- Improved Share of Voice by maintaining good rapport with local media.
Marketing Supervisor
Mercedes-Benz
Kuwait, Kuwait
11.2010 - 10.2016
- Contributed towards Business Planning to ensure effective functioning of marketing strategy.
- Was responsible for marketing budget of After Sales and Used Cars department.
- Created and delivered effective communication plans with.
- Uplifted brand equity through effective channel management.
- Managed ATL/BTL/ Online campaigns with measured outcomes. This helped in optimizing spend per campaign.
- Visual Merchandising and presence of clear and easy to understand customer communications to improve visiting experience.
- Monitoring of competition and market trends so we can adapt and improvise throughout our marketing plan.
- Managed customer interaction at events organized at and off facility.
- Sourced and allocated resourceful vendors.
- Managed media relations with ease to be at the top of SOV by considerable margin(40% Approx).
Financial Sales Representative
Burgan Bank
Kuwait, Kuwait
04.2009 - 09.2010
- Oversaw financial sales to monitor compliance with legal requirements and company policies
- Was a high-performing sales rep with maximum percentage of conversions close to 75%.
- Implemented initiatives to improve customer satisfaction and increase repeat business
- Developed and maintained strong knowledge of multiple products and varying levels of benefits within each product
- Recognized and interpreted market trends in sales for improved reach.
Sales & Marketing
Arkaan International Group
Kuwait, Kuwait
02.2008 - 03.2009
- Business development & expand existing customer base.
- Analyze products/ Services and provide feedback to developers in order to enhance profitability.
- Deal with restaurants and cater to their requirements.
- Mystery shopping to monitor competition and market trends.
- Prepared merchandise for sales floor by pricing or tagging
- Increased sales by offering advice on purchases and promoting additional products
- Maintained records related to sales, returns and inventory availability
Customer Service
Global Services
Mumbai, India, India
07.2003 - 01.2008
- Managed a team of 20 Customer Service Representatives.
- Professional responsibilities.
- People management.
- Knowledge management.
- Training need analysis.
- Quality control.
- Operations management.
- Undertake professional appraisals of team members based on listed KPIs.
- Ensure optimum service delivery levels.
- Reporting and performance analysis according to call data.
Education
Post Graduate Diploma - Event Management
National Institute of Event Management
Mumbai, MH 06.2002 - 07.2003
Bachelor's degree - Business Administration
Mumbai University
Mumbai, MH 06.1999 - 10.2002
Skills
Market Analysis
Campaign management
Staff Training
Collateral development
Budgeting and Allocation
Public and Media Relations
Staff Management
Strategic planning
Marketing and advertising
Budgeting
Timeline
Chief Marketing Officer
MAZ Engineers
09.2020 - Current
National Marketing Manager
Jaguar Land Rover
10.2018 - 09.2020
Marketing Manager
British Council
10.2016 - 09.2018
Marketing Supervisor
Mercedes-Benz
11.2010 - 10.2016
Financial Sales Representative
Burgan Bank
04.2009 - 09.2010
Sales & Marketing
Arkaan International Group
02.2008 - 03.2009
Customer Service
Global Services
07.2003 - 01.2008
Post Graduate Diploma - Event Management
National Institute of Event Management
06.2002 - 07.2003
Bachelor's degree - Business Administration
Mumbai University
06.1999 - 10.2002