Hi, I’m
ANAND BABU
EXPERTISE IN PRODUCT DEVELOPMENT
Chennai,TN
Reality is nothing but a collective hunch.
Lily Tomlin and Jane Wagner
Summary
Dynamic and results-oriented Senior Manager with extensive experience in the leather garments and accessories exporting industry, dedicated to driving business growth and operational efficiency. Proven leader of high-performing teams, with a track record of implementing strategic initiatives and cultivating a collaborative culture that fosters innovation. Expertise in market research, sales forecasting, and product development, with a strong focus on aligning business strategies with current market trends. Committed to contributing to a progressive organization that values knowledge application and teamwork for mutual success.
Overview
21
years of professional experience
1970
years of post-secondary education
1
Certificate
3
Languages
Work History
BHARTIYA INTERNATIONAL Ltd
Assistant General Manager - PD & Merchandising Head
04.2012 - Current
Job overview
- Developing marketing strategies and plans.
- Contributing to product development and new product launches.
- Managing budgets and resources.
- Influencing pricing strategies and overall brand awareness.
- Responsible for planning, implementing, and managing marketing strategies to promote a company's products or services.
- Collaborating with product development teams to ensure new products align with brand values and meet customer needs.
- Co-originating with designers and direct buyers.
- Introducing new articles and simulations to buyers to enable them to expand the business.
- Systematic follow-up and each stage from order confirmation to the execution of orders at the correct time and meeting correct delivery schedule.
- Conducting Pre-Production Checks, Initial Production Checks, inline Production Checks and Final Random Inspections by our Factory QA.
- Successfully obtained training record with capability to make complex ideas, concepts, and Items accessible and user friendly to customers, clients, and personnel.
- Formulate, expand, and execute making of -LEATHER BAGS, WALLETS, LEATHER WOVEN BAGS, and CANVAS BAGS, BACK PACKS & LEATHER & WEBBING BELTS.
- Michael Kors, CHLOE, RALAPH LAUREN, COACH, FOSSIL.
- Teamwork, effective communication, Strategic thinking, Decision-making and conflict resolution strategies.
- Implemented and developed operational standards, policies and procedures.
- Provided strong leadership to enhance team productivity and morale.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Mentored junior staff members for skill development and career progression within the organization.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
- Increased customer satisfaction with timely project deliveries and seamless communication.
- Achieved operational excellence by streamlining processes and implementing best practices.
- Implemented innovative solutions to overcome challenges, leading to enhanced productivity levels.
- Consolidated vendors and renegotiated contracts to optimize costs.
- Executed appropriate staffing and budgetary plans to align with business forecasts.
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
- Enhanced company reputation by driving successful initiatives that addressed client pain points effectively.
- Ordered new equipment and inventory and scheduled repairs for damaged equipment.
- Launched comprehensive customer feedback system, leading to enhanced product features and higher customer satisfaction rates.
- Coordinated cross-departmental projects to improve product delivery timelines, enhancing customer satisfaction.
- Managed scheduling and payroll, optimizing labor costs while maintaining staff satisfaction.
- Coordinated with multiple departments to ensure seamless operations, leading to enhanced customer experience.
- Interacted well with customers to build connections and nurture relationships.
LEATHER CRAFTS INDIA LTD
Sr. Merchandiser & Shipment Planning
03.2011 - 02.2012
Job overview
- Responsibility in sampling and design involves developments of products as per buyers' specifications in terms of construction and quality right from Fabric development, selection of trims, finishing details, thus offering a complete package for production.
- Successfully obtained training record with capability to make complex ideas, concepts, and Items accessible and user friendly to customers, clients, and personnel.
- Inventive in merchandising and demonstration of products and successfully exporting them with full expertise.
- Manage and administer all Product Development Procedures and Operations, which include the manufacturing and testing of prototype models of cycles.
- Conceive, expand, and produced leather finished products for the buyers in Europe and USA BUYERS.
- Formulate, develop, and execute the making of LEATHER WALLETS, LEATHER BELTS.
- Conducting meetings regarding quality call outs/Manufacturing alerts/Manufacturing improvement processes received from the customer.
- Coordinate with Lab technicians- Testing of Raw Materials and Finished Goods and escalate the result to the customer.
- Communicating the Monthly/weekly production plan to the buying team to have a better perspective.
- Evaluating the initial production and guiding to improve/Meet standards.
- Strong analytical and interpretive skills.
- Effective communication skills.
- Initiative-taking.
- Independent Working.
- Customer friendly attitude.
- Mentored junior merchandisers to develop their skills and enhance team performance overall.
- Planned and participated in conference calls and meetings with planning and management departments.
- Developed strong vendor relationships to negotiate better pricing, improving profitability for the company.
- Managed seasonal merchandise transitions smoothly, ensuring timely delivery of fresh inventory while minimizing leftover stock.
- Implemented effective markdown strategies to clear slow-moving items without compromising profit margins.
ASPEN TRADING Private Ltd
Merchandiser, Planning & Quality Assurance
03.2009 - 02.2011
Job overview
- Company Overview: (Head Office Denmark)
- Guiding the factory sampling team on the process by clarifying the tech pack details and to make the sample as production friendly.
- Coordinate with the factory techno team suggesting the reinforcements to improve the hand feel and durability of the product!
- Set up production flow in production lines, cells or modules and improve efficiency prior to bulk production.
- Evaluating the initial production and guiding to improve/Meet standards.
- Responsible for Finished goods AQL Audit.
- Coordinate with the production team to meet the delivery date with quality.
- Guiding the production team in lean set up to reach the target with a steady progression.
- (Head Office Denmark)
- Pilot Studies: A Pilot run is the best tool to implement prior to bulk production it is recommended that prior to start-up of bulk production, a pilot run of 50 to 100 units is produced to eliminate mistakes in production, unfortunate quality issues and assuring the use of correct material.
- Set up production flow in production lines, cells or modules and improve production efficiency.
- Eliminate the thinking process of workflow when bulk is introduced, eliminating idle time or wasted time or replacement of materials.
- Apply the correct equipment, attachments, and jigs to production lines for best efficiency and output.
- Take corrective action on quality concerns prior to bulk production for fail proof quality issues during bulk production.
- Top of line review: Top of line review is a process, evaluating the initial output in conformance with the pilot run units and the confirmation sample.
- Top of line review will give more confidence to run the bulk without hesitation.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Verified products appeared at correct locations in proper quantities.
- Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
- Inspected merchandise for quality and arranged proper display location on floor.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Assisted customers in locating desired items or suggesting suitable alternatives when necessary, contributing to an elevated shopping experience.
- Reduced out-of-stock instances by conducting regular audits, adjusting inventory counts, and communicating discrepancies to management.
- Trained new team members in merchandising best practices, ensuring a cohesive approach across the store.
- Contributed to a safe and welcoming shopping environment by adhering to store policies, addressing potential hazards, and maintaining clean, orderly merchandise displays.
- Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Created visual displays to highlight new and featured products.
- Monitored and replenished display inventory and restructured according to available stock.
FARIDA PVT LTD.
Asst. Quality Assurance
04.2007 - 01.2009
Job overview
- Company Overview: [An ISO9001-2000 certified organization]
- Quality Controller of all the Finished shoes
- New Product Development quality review and validation.
- Risk Analysis preparation.
- [An ISO9001-2000 certified organization]
- Strong analytical and interpretive skills.
- Effective communication skills.
- Initiative-taking.
- Independent Working.
- Contributed to a positive work environment with strong interpersonal skills and proactive teamwork attitude.
- Worked closely with management to provide effective assistance for specific aspects of business operations.
- Safeguarded sensitive information through proper documentation handling, data entry, and record maintenance procedures.
- Assisted manager in all aspects of business operations.
- Greeted guests in with friendliness and professionalism.
Hirsch Watch Straps Pvt Ltd
IQC & Final Quality Assurance
11.2004 - 12.2006
Job overview
- Quality inspection on the inward materials.
- Maintaining the quality standards Files. Preparing KPI for every quarter.
- Maintaining product file and make sure to incorporate time- to-time changes asked by the Customers after proto comments.
- Updating the quality KPI for each brand order to the team concerned (Merchandising Manager).
- Final Quality Controller of all the Finished watch straps.
- Establishing the Shipment Records, materials rejection reports, Buyer warehouse rejection Records.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Self-motivated, with a strong sense of personal responsibility.
- Skilled at working independently and collaboratively in a team environment.
Education
NIFT (National Institute of Fashion Technology)CHENNAI
Marketing & Merchandising from Fashion Garment
01.2010
Alagappa University Karaikudi, India
MBA from Marketing Management
04.2001
University Overview
- Continuing education in costing analysis
MADRAS UNIVERSITYCHENNAI
BBA from Marketing Management
08.2013
University Overview
- Completed professional development in marketing research
STATE BOARD OF TECHNICAL EDUCATIONCHENNAI
DIPLOMA IN LEATHER TECHNOLOGY from LEATHER TECHNOLOGY
10.2004
University Overview
- Completed professional development in veg tanned
Skills
WFX
Interests
Playing Chess
Cricket
Table Tennis
Billiards
Football
Badminton
Reading Books
Listening Music
Accomplishments
- Collaborated with team of 10 in the development of cost analysis.
- Documented and resolved samples tracking which led to payment on track.
- Achieved 100% by introducing WFX for consumption driven tasks.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 15 to 20 staff members.
- Achieved Lay norms efficiency through effectively helping with optitex software implementation.
- Achieved 100% by completing effective materials purchases with accuracy and improving profit margins.
- Resolved product issue through consumer testing.
Affiliations
- Lions Club
- Project Management Institute
Certification
CM - Certified Manager Certification
Timeline
CM - Certified Manager Certification
01-2024
Assistant General Manager - PD & Merchandising Head
BHARTIYA INTERNATIONAL Ltd
04.2012 - Current
Sr. Merchandiser & Shipment Planning
LEATHER CRAFTS INDIA LTD
03.2011 - 02.2012
Merchandiser, Planning & Quality Assurance
ASPEN TRADING Private Ltd
03.2009 - 02.2011
Asst. Quality Assurance
FARIDA PVT LTD.
04.2007 - 01.2009
IQC & Final Quality Assurance
Hirsch Watch Straps Pvt Ltd
11.2004 - 12.2006
Alagappa University
MBA from Marketing Management
04.2001
NIFT (National Institute of Fashion Technology)
Marketing & Merchandising from Fashion Garment
2007.01
MADRAS UNIVERSITY
BBA from Marketing Management
STATE BOARD OF TECHNICAL EDUCATION
DIPLOMA IN LEATHER TECHNOLOGY from LEATHER TECHNOLOGY
Languages
English
Tamil
Hindi
Summary
Seeking a long-term career in the field of Leather garments & Accessories exporting with dynamic aim to be associated with a progressive organization that gives scope to apply my knowledge and skills in the areas of development of business, in tune with the latest trends and be a part of team that dynamically works towards the growth in the organization and thereby gain satisfaction in all aspects in the progress., Looking for suitable opportunities to work in a challenging environment where needed to enhance skill level and knowledge., To make a sound position in the management and work enthusiastically in a team to achieve the goal of the organization with devotion and hard work., To succeed in an environment of growth and excellence and earn a job which provides me job satisfaction and self-development and help me achieve personal as well as organization goals., To be involved in work where I can utilize skill and creatively involved with system that effectively contributes to the growth of organization., To be an astute learner and the best performer in your organization. So that I can build an innovative career in your esteemed organization by using my skills and other significant talents., To excel in my field through hard work, research, skills, and perseverance. To serve my parents, and my country with the best of my abilities., Experienced and initiative-taking managers bring forth valuable industry experience and a passion for management. Results are oriented with a proven history of collaborating with team members to achieve goals. Experienced in both retail and culinary settings, and adept at effectively managing all operations. Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
Disclaimer
Chennai, 2023-10-01, B. ANAND BABU
Availability
See my work availability
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Available
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morning
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Cricket , music , Running
- Creative Hobbies: Painting, drawing, graphic design, playing a musical instrument, writing, blogging, photography, or crafting.
- Physical Activities: Sports (team or individual), hiking, yoga, swimming, or other fitness activities.
- Intellectual Pursuits: Reading, learning languages, coding, gaming, or pursuing online courses.
- Community Involvement: Volunteering, fundraising, or participating in community events.
- Other Hobbies: Cooking, baking, gardening, travel, or woodworking.
Section name
- Passport Number: P4215539
- Father's Name: Mr. M. Bhuvaneshwaran
- ID Type: Passport
- ID Number: P4215539
- Date of Birth: 15.06.1985
- Marital Status: Married
Work Preference
Work Type
Full TimeSummary
Seeking a long-term career in the field of Leather garments & Accessories exporting with dynamic aim to be associated with a progressive organization that gives scope to apply my knowledge and skills in the areas of development of business, in tune with the latest trends and be a part of team that dynamically works towards the growth in the organization and thereby gain satisfaction in all aspects in the progress., Looking for suitable opportunities to work in a challenging environment where needed to enhance skill level and knowledge., To make a sound position in the management and work enthusiastically in a team to achieve the goal of the organization with devotion and hard work., To succeed in an environment of growth and excellence and earn a job which provides me job satisfaction and self-development and help me achieve personal as well as organization goals., To be involved in work where I can utilize skill and creatively involved with system that effectively contributes to the growth of organization., To be an astute learner and the best performer in your organization. So that I can build an innovative career in your esteemed organization by using my skills and other significant talents., To excel in my field through hard work, research, skills, and perseverance. To serve my parents, and my country with the best of my abilities., Experienced and initiative-taking managers bring forth valuable industry experience and a passion for management. Results are oriented with a proven history of collaborating with team members to achieve goals. Experienced in both retail and culinary settings, and adept at effectively managing all operations. Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
Disclaimer
Chennai, 2023-10-01, B. ANAND BABU
Cricket , music , Running
- Creative Hobbies: Painting, drawing, graphic design, playing a musical instrument, writing, blogging, photography, or crafting.
- Physical Activities: Sports (team or individual), hiking, yoga, swimming, or other fitness activities.
- Intellectual Pursuits: Reading, learning languages, coding, gaming, or pursuing online courses.
- Community Involvement: Volunteering, fundraising, or participating in community events.
- Other Hobbies: Cooking, baking, gardening, travel, or woodworking.
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