B. Bala Raja

Company Overview: CORRIDOR Aviation Service Software streamlines aviation maintenance operations by automating processes and improving information flow through its modular design, covering areas like inventory, maintenance, sales, and accounting.

Key Responsibilities:

• Optimized digital marketing campaigns across various channels to improve key performance indicators (KPIs) such as CTR, conversion rate, and cost per acquisition (CPA).
• Implemented A/B testing methodologies to optimize ad copy, landing pages, and targeting.
• Implemented conversion tracking to accurately measure campaign effectiveness and ROI.
• Developed and executed email marketing campaigns to nurture leads and drive conversions.

Company Overview: Ceipal is a scalable, AI-driven, total talent acquisition platform. Ceipal’s industry leading ATS and CRM solutions empower recruiters and staffing professionals to efficiently identify, assess, engage, hire, and onboard the best talent.

Key Responsibilities:

• Planned and executed SEO, SEM, and display advertising campaigns.
• Analyzed the market reports, interpreted the results, and made necessary changes to campaigns.
• Ran paid advertising campaigns using Google Ads and LinkedIn Ads.
• Conducted SEO audits and implemented on-page SEO to elevate web page rankings in Google search.
• Associated with various bloggers and websites to generate quality backlinks.
• Collaborated with marketing teams to design promotional materials such as ebooks, brochures, posters, and infographics.

Company Overview: Kore.ai provides an end-to-end, comprehensive AI powered 'no-code' platform that serves as a secure foundation for enterprises to design, build, test, host and deploy AI-rich virtual assistants.

Key Responsibilities:

• Coordinated with marketing and sales teams as well as key agency media partners to gather information towards analyzing efficacy and Return on Investment (ROI) of all brand management events.
• Launched paid media campaigns targeting specific audiences to generate qualified leads.
• Created landing pages and blogs using Hubspot.
• Managed the social media calendar and scheduled posts across platforms to boost engagement and followers.

Key Responsibilities:

Project: Andhra Pradesh Rural Inclusive Growth Project - Society for Elimination of Rural Poverty (SERP)

• Launched and monitored social media campaigns.
• Managed website content.
• Worked on different marketing channels like SMS campaigns, Email campaigns, and Video marketing.
• Presented the project updates to the client and got necessary approvals.

Company Overview: Kalgudi is a business network platform for the agri community, which includes Farmers, Farmer producer organizations(FPO's), Exporters, Importers, Traders, Brokers, Warehouses, Transporters, Agriculture students, Agriculture professionals, etc.

Key Responsibilities:

• Handled end-to-end functionality of the Content module of the project Kalgudi.
• Interacted with the client, gathered requirements and prepared the BRD and FRS.

Key Responsibilities:

• Managed back office functions using Finacle, FCRM.
• Handled foreign exchange services.