DEEPANANDH B
MERCHANDISING MANAGER
Tirupur,TN
Summary
Dynamic Senior Merchandiser with over 18 years of experience in the apparel export industry, specializing in end-to-end merchandising operations from yarn program to shipment for esteemed global buyers such as PICO and FOTL. Proven expertise in costing, sourcing, production planning, vendor negotiation, and quality control drives successful project outcomes. Demonstrated leadership in managing high-performing teams while fostering strong buyer relationships and ensuring timely deliveries with a commitment to quality and profitability. Strategic thinker dedicated to optimizing processes and enhancing operational efficiency within the merchandising landscape.
Overview
18
18
years of professional experience
Work History
Senior Merchandiser
Alagendira Exports
Tirupur, India
02.2025 - 12.2025
- Managed vendor relationships to enhance product selection and availability.
- Analyzed sales data to inform inventory management and optimize product placement.
- Led cross-functional teams in executing promotional campaigns to drive customer engagement.
- Managed comprehensive workflow encompassing inquiry development, yarn booking, production planning, and shipment to ensure timely delivery.
- Executed in-season pricing strategies, promotions, and markdowns to reach financial targets.
- Developed strategic merchandising plans aligning with market trends and customer preferences.
Senior Merchandiser
AKR Industries Pvt Ltd
Tirupur, India
02.2022 - 01.2025
- Streamlined supply chain processes, reducing lead times and improving efficiency.
- Mentored team members on best practices in merchandising and inventory control.
- Researched new vendors, acquired samples and negotiated merchandise deals.
- Developed strong relationships with suppliers, securing better deals and exclusive products.
- Motivated and mentored merchandise team to achieve high performance and job satisfaction.
Team Lead
Texport Syndicate I Ltd
Yeswanthpur, Bangalore
03.2019 - 04.2021
- Established open and professional relationships with team members to achieve quick resolutions for various issues.
- Led cross-functional teams to improve operational efficiency and productivity.
- Managed schedules, accepted time off requests and found coverage for short shifts.
- Implemented standard operating procedures to enhance workflow processes and reduce errors.
- Streamlined communication channels between departments to foster collaboration and information sharing.
- Conducted regular team meetings to assess progress, provide feedback, and motivate staff towards goals.
Senior Merchandiser
Richa Global Exports Pvt Ltd
Jigani, Bangalore
12.2015 - 01.2019
- Led merchandising strategies to optimize product placement and inventory management.
- Analyzed market trends to inform seasonal buying decisions and enhance product offerings.
- Mentored junior merchandisers, fostering professional development and enhancing team performance.
- Implemented cost-effective sourcing strategies that improved supplier relationships and reduced expenses.
- Streamlined merchandising processes, improving efficiency in product assortments and replenishment cycles.
Senior Merchandiser
Maestro Fashions
Bommasandra, Bangalore
06.2011 - 12.2015
- Led merchandising strategies to optimize product placement and inventory management.
- Analyzed market trends to inform seasonal buying decisions and enhance product offerings.
- Mentored junior merchandisers, fostering professional development and enhancing team performance.
- Implemented cost-effective sourcing strategies that improved supplier relationships and reduced expenses.
- Streamlined merchandising processes, improving efficiency in product assortments and replenishment cycles.
- Collaborated with cross-functional teams to develop promotional campaigns and drive sales growth.
- Conducted regular sales analysis to identify opportunities for product line expansion and enhancement.
Junior Merchandiser
Go Go International Pvt Ltd
Tirupur, India
09.2007 - 05.2011
- Analyzed market trends to optimize product selection and pricing strategies.
- Coordinated with vendors to ensure timely delivery of merchandise.
- Streamlined ordering processes, improving efficiency in procurement operations.
- Assisted senior merchandisers with planning and executing promotional campaigns for seasonal events and sales.
Education
Bachelor of Science - Computer Applications Development
Madurai Kamaraj University
Salem, India04-2007
Computer Applications Development
Rajaji Institute of Technology
Salem04-2003
PART-TIME - AMQC
NIFT-TEA
Tirupur, India01-2009
Skills
- Relationship management with buyers
- Product development expertise
- Price negotiation expertise
- Vendor and supplier collaboration
- Execution of production plans
- Quality assurance and compliance
- Training and development
- Order management expertise
- Effective communication
- Strategic leadership
- Analytical problem solving
- Effective team collaboration
- Organizational time strategies
- Logical evaluation
Additional Information
- PICO, USA - MEN'S UNDER GARMENTS
- FRUIT OF THE LOOMS, USA - UNDER GARMENTS FOR BOY'S & GRILS UPTO AGE - 12
- LC WAIKIKI, TURKEY - NEWBORN, BOY'S & GRILS - DRESS, PYJAMA, MIX AND MATCH VALUE ADDED DRESS
- MARKS & SPENCERS, UK - LADIES CAUSUAL WEARS - BOTH IN KNITTED AND WOVEN
- MAYROL, SPAIN - BOY'S & GRIL'S - T-SHIRTS , DRESSES, PYJAMA UPTO TEENAGE
LANGUAGES
Tamil (R/W/S)
English (R/W/S)
Hindi (S)
Kannada (S)
Timeline
Senior Merchandiser
Alagendira Exports
02.2025 - 12.2025
Senior Merchandiser
AKR Industries Pvt Ltd
02.2022 - 01.2025
Team Lead
Texport Syndicate I Ltd
03.2019 - 04.2021
Senior Merchandiser
Richa Global Exports Pvt Ltd
12.2015 - 01.2019
Senior Merchandiser
Maestro Fashions
06.2011 - 12.2015
Junior Merchandiser
Go Go International Pvt Ltd
09.2007 - 05.2011
Bachelor of Science - Computer Applications Development
Madurai Kamaraj University
Computer Applications Development
Rajaji Institute of Technology
PART-TIME - AMQC
NIFT-TEA
Declaration
I hereby declare that the above details furnished by me are true to the best of my knowledge. Place: Tirupur Date
Personal Information
- Father’s name : V.Balasubramaniam
- Date of birth : 05-06-1983
- Sex : Male
- Marital Status : Married
- Religion : Hindu
- Availability : 2 Weeks