B. KRISHNA MOHAN
Hyderabad
Summary
General Manager with a proven track record in implementing strategic initiatives that enhance profitability and sales performance. Recognized for excellence in operational management and customer service delivery. Expertise in motivating and developing teams to excel in competitive markets.
Overview
14
14
years of professional experience
Work History
GM Operations
Hedge Fertility Center
04.2024 - Current
- Presently taking care of Madhapur, Malakpet, Suchitra, Miyapur, Attapur, Secunderabad Centers.
- Ensure that All Center Managers implement action plan for achievement of their financial targets (Weekly/Monthly)
- Meeting With Center managers of Stimulation Plan divided week wise in co-ordination with RM’S as per the LMP patient list and checking their visit dates.
- Regular meeting with IVF Consultants of All centers with Center Mangers and Submitting the Week wise D2 potential list and Fixing appointment Schedule with Doctors- PALASH.
- Checking with Center Managers that all new patients registered has Met with RM’S for the treatment advised and have a regular Follow-up.
- Ensuring all Centers RM’S follow up the SOP’S as per the Given Guidelines for Better Conversion.
- Timely Documentation and Discussing with Center managers regarding Revenue Stream/ Waterfall report every 15 days and check the status of Revenue generations/ OPU Status.
- Conducting meeting Freezing Task team and Amount is collected on time.
- Regular Meeting and Co-ordination with Embryologist regarding Lab consumptions vs Patient Wise.
- Ensure timely Documentation is followed by Jr. Drs/ Consultants/ RM And all departments.
- Co-ordination with ART Banks and Arranging Donors as per the art guidelines with discussing with CM’S AND RM’S.
- Ensure that QAI(Quality) is maintained across all departments.
- Addressing any issues of Patients and Helping them in terms of Discounts/ Or Related to Clinical and diverting them to Concern departments or Center heads.
- Ensure that all CM/IPOP/ Phycological counsellors conducting COH. HOJ with Ivf positive patient’s vs Bhcg Negative patients and giving them Second chance Of Pregnancy.
- Checking with Pharmacy/ Lab consumption week wise and Conducting Monthly audit.
- Ensure that all GRE Are spending time with Patients and Taking NPS Score and same Is reviewed with Center managers on daily basis.
- Weekly meeting with Coo/ Medical Director and explain the progress of Stimulations/opus/ Revenue target achievement and issues related.
- Discussion on P&L Of each center and explaining to the Cener managers about the Contribution margin and EBIDTA.
- Attending session with Medico -Legal team regarding the compliance issues and addressing with CM’S/IPOP/ Doctors/ Embryology.
- Maintaining all MIS Reports are generated In Palash.
- Helping all RM’/Center Managers to achieve their OPU’S/Revenue budget.
- Looking After All Statutory Licenses of All centers on time.
Regional Head- OPERATIONS
Ferty9 Fertility Center
12.2019 - 03.2024
- Handled 5 Centers in Telangana region (Secunderabad, Lbnagar, KPHB, Karimngar, Warangal) Handle 2 Centers in Andhra Pradesh (Vijayawada, Vizag.)
- Generated Revenue of 98 Cr in the financial year of 22-23 from the above centers with 3349 OPU’S And with an RPO of 3.06 lacs.
- Ensure that All Center Managers implement action plan for achievement of their financial targets (Weekly/Monthly)
- Meeting With Center managers of Stimulation Plan divided week wise in co-ordination with RM’S as per the LMP patient list and checking their visit dates.
- Regular meeting with IVF Consultants of All centers with Center Mangers and Submitting the Week wise D2 potential list and Fixing appointment Schedule with Doctors- PALASH.
- Checking with Center Managers that all new patients registered has Met with RM’S for the treatment advised and have a regular Follow-up.
- Ensuring all Centers RM’S follow up the SOP’S as per the Given Guidelines for Better Conversion.
- Timely Documentation and Discussing with Center managers regarding Revenue Stream/ Waterfall report every 15 days and check the status of Revenue generations/ OPU Status.
- Conducting meeting Freezing Task team and Amount is collected on time.
- Ensure timely Documentation is followed by Jr. Drs/ Consultants/ RM And all departments.
- Co-ordination with ART Banks and Arranging Donors as per the art guidelines with discussing with CM’S AND RM’S.
- Ensure that QAI(Quality) is maintained across all departments.
- Addressing any issues of Patients and Helping them in terms of Discounts/ Or Related to Clinical and diverting them to Concern departments or Center heads.
- Ensure that all CM/IPOP/ Phycological counsellors conducting COH. HOJ with Ivf positive patient’s vs bhcg Negative patients and giving them Second chance Of Pregnancy.
- Checking with Pharmacy/ Lab consumption week wise and Conducting Monthly audit.
- Ensure that all GRE Are spending time with Patients and Taking NPS Score and same Is reviewed with Center managers on daily basis.
- Weekly meeting with Coo and explain the progress of Stimulations/opus/ Revenue target achievement and issues related.
- Discussion on P&L Of each center and explaining to the Cener managers about the Contribution margin and EBIDTA.
- Attending session with Medico -Legal team regarding the compliance issues and addressing with CM’S/IPOP/ Doctors/ Embryology.
- Maintaining all MIS Reports are generated In Palash.
- Helping all RM’/Center Managers to achieve their OPU’S/Revenue budget.
Regional Business Manager
Nova IVI
Hyderabad
08.2018 - 11.2019
- Areas Covered: Telangana
- To meet all leading Gynecologist in and Around of Telangana.
- Develops and manages professional development plans for all direct reports.
- Monitors, manages, and maintains accountability for performance of region by developing strategies to achieve sales point and revenue growth, regional profitability, service, and financial goals Plan and Executing B2B activities at Doctor Places at regular Intervals.
- Conducting RTM, CME’S and IUI Workshops with referral Doctors in each region.
- Maintaining relationship with Operations and Clinical team for OPU’S-B2B and Revenue generation of the centre.
- Monitoring the team's performance and motivating them to reach targets.
Regional Head-Operations
Morpheus IVF
Hyderabad
09.2016 - 07.2018
- Centers: Hyderabad, Vijayawada, Vishakhapatnam, Chennai, Trichy, Madurai
- Starting of New LLP/Franchise Centers Setup across south India by Detailing of Morpheus Business modules.
- Selection of obs/Gynae doctors who Is passion in IVF Business.
- Started 1 LLP Center in Secunderabad/ 3 Franchisee centers (Karimnagar, Trichy, Madurai).
- Setting up of All centers in terms of Business plan of KEY EQUIPMENTS AS WELL AS Sundry Equipment’s of Business ratio of 51:49 For All LLP centers.
- Checking In and OUT Time of All new centers and updating the LLP/Franchise Center Construction as per the project designed by the project team. ( Eg: Center area as per sq.ft, and OT, IVF LAB/ Embryology lab/andrology room/ recovery room and Prepared snag list.
- Co-ordination with Morpheus Training team and Inhouse Doctors and arranging Training to LLP Doctors/Franchise Doctors.
- Arranged successful Training session for All LLP Centers doctors in Germany in coordination with Business head and CEO/ Doctor teams.
- Selection of Counsellors for All LLP/Franchise centers and setting up their training Sessions who are directly responsible for Operations/Revenue generations.
- Conducted Successful B2C Camps and B2B Camps to start generation of Business across all centers in coordination of Marketing Agencies and Marketing Camp.
- Preparing Budget And assigning of OPU targets for all centers in co-ordination with Business head.
- To Coordinate with counselor for follow up.
- IL / AL Gap
- IL – Immediate LEAD 0 – 45 DAYS
- AL – ACTIVE LEAD 46-90 DAYS
- GAP 91-270 DAYS
- Co-ordination with Pharma companies and Surgical companies as per the No. of Stimulations/OPU/ET’S.
- Conducted Regular weekly meeting With Counsellors to check the status of Weekly Stimulations and Batch Allocations of patients.
- Co-ordination with all doctors regarding OPU’S Time and ET’s time and Arranging Embryology team as per the schedule.
- Target achievement of OPU’S of each Center and Focus on Revenue generation as per the company targets.
- Two time got Best achievement award for doing Highest Number of OPU’S for Chennai/ Vijayawada.
- Checking P&L Of each center in co-ordination with Accounts team of all centers locally and Head office- Mumbai.
Regional Sales Manager – Women’s Care Division
Mylan Pharmaceuticals Private Limited
Hyderabad
03.2012 - 09.2016
- Areas Covered: Telangana, Coastal Andhrapradesh.
- Market and promote women’s care products to Gynecologist and IVF doctors in Hyderabad region.
- Marketed Progesterone (Myprog Capsules), Estradial valerate (Myestra) and IVF products like MYHCG, MYHMG, MYFSH.
- Also launched Contraceptive Product portfolio in entire region.
- Maintaining and increasing sales of company's products.
- Reaching the targets and goals set for area and ensuring team earns incentives.
- Establishing, maintaining and expanding customer base.
- Servicing the needs of existing customers.
- Increasing business opportunities through various routes to market.
- Setting sales targets for individual reps and the team as a whole.
- Recruiting and training sales staff.
- Allocating areas to sales representatives.
- Developing sales strategies and setting targets.
- Monitoring the team's performance and motivating them to reach targets.
- Compiling and analysing sales figures.
- Possibly dealing with some major KOL customer accounts by myself.
- Collecting customer feedback and market research.
- Reporting to senior managers.
- Keeping up to date with products and competitors.
Education
B.Pharmacy -
K.M.College of Pharmacy
Madurai01.2000
Skills
- Revenue generation
- Financial analysis
- Compliance management
- Quality assurance
- Operational oversight
- Customer relationship management
Timeline
GM Operations
Hedge Fertility Center
04.2024 - Current
Regional Head- OPERATIONS
Ferty9 Fertility Center
12.2019 - 03.2024
Regional Business Manager
Nova IVI
08.2018 - 11.2019
Regional Head-Operations
Morpheus IVF
09.2016 - 07.2018
Regional Sales Manager – Women’s Care Division
Mylan Pharmaceuticals Private Limited
03.2012 - 09.2016
B.Pharmacy -
K.M.College of Pharmacy