B P ROY
Patna
Summary
Seasoned pharmaceutical professional with 30 years of experience in sales management, brand building, and team development. Proven track record of driving business growth, launching successful brands, and leading high-performing teams across diverse therapeutic areas.
Skilled in designing impactful training programs, building customer loyalty, and executing market strategies to boost profitability and market share.
A proactive leader with strong communication, mentoring, and stakeholder management abilities—focused on delivering results in dynamic, growth-driven environments.
Overview
30
30
years of professional experience
Work History
Sales Head
RAVIAN PHARMACEUTICALS LTD
Patna
05.2009 - 04.2024
- Strategically positioned brands such as IRUN, OXA CD, OXA C, and ELIVE to achieve market leadership across Bihar, Jharkhand, and the North-East region.
- Managed a monthly business volume of ₹90 lakhs, driving consistent growth and market penetration.
Zonal Sales Manager
TORRENT PHARMACEUTICALS LTD
Patna
02.2005 - 04.2009
- Spearheaded the successful launch of multiple brands across key specialties including Gastroenterology, Orthopedics, and General Medicine.
- Achieved strong market positioning for VELOZ-D and Alprax within their respective therapeutic segments.
- Led the launch of Torrent’s ALFA Division across Bihar, Jharkhand, and Odisha, establishing a robust regional presence.
Regional Sales Manager
INDCHEMIE HEALTH SPL
Patna
01.2002 - 01.2005
- Drove substantial growth for key brands including Cherri Cap & Syrup, Peptard, Bonstat, and Zenoxim, significantly increasing market share and visibility.
- Scaled business operations from ₹29 lakhs to ₹60 lakhs per month, demonstrating strong sales leadership and strategic execution.
- Mentored and developed ten internal team members, successfully promoting them from Medical Representatives to Area Sales Managers.
District Sales Manager
MODI- MUNDI PHARMA
Patna
02.1994 - 12.2002
- Pioneered the market launch of the organization with a strong brand foundation, introducing Unicontin, Nitrocontin, Diucontin, and Fecontin F from concept to successful commercialization.
- Enabled internal talent growth by guiding 2 DSMs and 8 PSOs through elevation programs, preparing them for the 'Next Level' leadership pipeline.
- Implemented and streamlined outstanding control mechanisms through the successful deployment of PDC, enhancing financial discipline and operational efficiency.
Education
MBA - Sales & Marketing
L.N. Mishra College of Business Management
M.Sc. - Pharmacy
L.N. Mithila University
DarbhangaB.Sc. - Chemistry
Science college
DarbhangaSkills
- Team leadership
- Employee training
- Problem solving
- Brand positioning
- Sales strategy
- Sales budgeting
- Team motivation
- Performance analysis
Territory Knowledge
- Bihar
- Jharkhand
- Uttar Pradesh
- Orissa
- North East
Training
- By Dilip G deshmukh at Pune, Nainital, Vizac & Simla.
- By S. Chandra at Bali, Indonesia.
- By G. N. Shukla at Ahmedabad.
Programmes conducted
- CME TYPE I
- CME TYPE II
- CME TYPE III
- Experience of Conducting More Than 100 programmes right from the level of RSM to ZSM.
References
Mr. Sanjay Deepak, Cluster Head, Alkem Laborotaries Laboratories, Mumbai, 9320289827
Timeline
Sales Head
RAVIAN PHARMACEUTICALS LTD
05.2009 - 04.2024
Zonal Sales Manager
TORRENT PHARMACEUTICALS LTD
02.2005 - 04.2009
Regional Sales Manager
INDCHEMIE HEALTH SPL
01.2002 - 01.2005
District Sales Manager
MODI- MUNDI PHARMA
02.1994 - 12.2002
MBA - Sales & Marketing
L.N. Mishra College of Business Management
M.Sc. - Pharmacy
L.N. Mithila University
B.Sc. - Chemistry
Science college
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