B S Sumanth
Mysore
Summary
Experienced marketing professional with 12+ years in brand management, digital marketing, sponsorship strategy, advertising, and event marketing across retail, healthcare, and sports industries. Proven expertise in crafting marketing strategies that drive business growth, enhance customer engagement, and maximize ROI.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Manager – Leasing & Marketing
Mall of Mysore
Mysuru
08.2022 - Current
- Developed strategic marketing plans to enhance brand positioning and drive tenant revenue
- Led digital and offline campaigns across social media, print, and influencer marketing
- Secured sponsorship deals to increase revenue and brand collaborations
- Managed promotional events and seasonal campaigns to boost consumer engagement
- Utilized Google Analytics & Tableau for performance tracking and customer insights
- Tools: Google Ads, Facebook Business Manager, Zoho CRM, Tableau, Eventbrite, Adobe Photoshop
Marketing Manager
Nexus Centre City Mall (Blackstone Group)
Mysuru
01.2018 - 07.2022
- Led the rebranding from Forum Centre City Mall to Nexus Centre City Mall
- Increased sponsorship revenue by 100% through brand partnerships
- Executed digital marketing strategies for higher engagement and customer acquisition
- Organized large-scale events, increasing footfalls by 20% and turnover by 10%
- Managed PR, advertising, and promotional activities for tenant growth
- Tools: Google Ads, Facebook Business Manager, Sprinklr, Hootsuite, Salesforce, Nielsen Market Research
Branding & Communication Specialist
International Modern Hospital, Dubai
Dubai
12.2015 - 12.2017
Assistant Manager – Marketing
Harsons India AR Pvt Ltd (Mall of Mysore)
Mysuru
04.2013 - 10.2015
Marketing Analyst – Sponsorship & Media Evaluations
Repucom Media International Pvt Ltd
Bengaluru
08.2009 - 09.2010
Education
Master of Business Administration (MBA) - Marketing
M S Ramaiah Institute of Technology (VTU)
Bengaluru01.2012
Bachelor of Commerce (B.Com) - Finance
MES Main College
Bengaluru01.2009
Skills
- Marketing Strategy & Brand Management
- Digital Marketing (SEO, PPC, Social Media)
- Sponsorship & Advertising Campaigns
- Market Research & Consumer Insights
- CRM & Marketing Analytics
- Event Planning & Promotions
- Public Relations & Media Planning
Certification
- Successfully rebranded Forum Centre City Mall to Nexus Centre City Mall
- Increased sponsorship revenue by 100% at Nexus Malls
- Achieved 20% increase in footfalls and 10% in turnover through strategic marketing
- Boosted hospital profitability by 20% through negotiations and campaigns
- Certified in Google Ads & Digital Marketing Analytics
Languages
- English (Fluent)
- Kannada (Fluent)
- Hindi (Fluent)
- Tamil (Conversational)
Timeline
Senior Manager – Leasing & Marketing
Mall of Mysore
08.2022 - Current
Marketing Manager
Nexus Centre City Mall (Blackstone Group)
01.2018 - 07.2022
Branding & Communication Specialist
International Modern Hospital, Dubai
12.2015 - 12.2017
Assistant Manager – Marketing
Harsons India AR Pvt Ltd (Mall of Mysore)
04.2013 - 10.2015
Marketing Analyst – Sponsorship & Media Evaluations
Repucom Media International Pvt Ltd
08.2009 - 09.2010
Master of Business Administration (MBA) - Marketing
M S Ramaiah Institute of Technology (VTU)
Bachelor of Commerce (B.Com) - Finance
MES Main College