Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Rushin Ballu

SEO Professional & Manager
SURAT,Gujarat

Summary

Focused Project manager with 5+ Years of experience in Sales and digital marketing.


I have worked on sites like AudioAssemble.com, SkilledGolf.com. Where I have grown the revenue of the site by 100%. The sites were earning $2.5k per month, And I've grown them to $5k per month in a span of 8 months.


I have optimized all the old content, did a complete tech SEO audit and fixed a lot of small moving parts, published 200+ new content with the help of expert writers which I hired from Upwork and ProBlogger jobs, built links from sites like business insider, etc using HARO method.

Overview

8
8
years of professional experience
3
3
years of post-secondary education

Work History

SEO Manager

Vetted Deals LTD
London, United Kingdom
10.2022 - Current

I am managing a portfolio of 15 clients here. They are in various sectors like ecommerce, saas and content media.

I am managing a team of 20 people here. Our core offering at vetted deals is to help in managing your SEO operations. We help our clients with on page, off page, content creation, keyword research, technical seo, conversion rate optimization, etc.

I have helped grown some of the client's by 200-300% in a span of 1-1.5 years.

SEO / Project Manager

Blackbook Investments
Surat, Gujarat
04.2020 - 10.2022

I am managing a portfolio of 7 sites here, which are doing 1 Million pageviews per month in total and makes $30k per month in total.

We have a team of 15 people, which I manager here. My main goal is to increase the traffic and earnings both for each of the site.

The main business model here is to buy, grow and sell online content based business which are generating most of their revenue from affiliate income and display ads and getting most of their traffic from Google's organic search.

My main responsibilities here are as follows-

  • Find deals and analyze them to see if they are a good fit for us and would we be able to 2x-3x it in a year.
  • Creating strategical plans and growth plans for the next 2 years.
  • Doing keyword research and planning the content phase.
  • Getting the content written and upload through our team.
  • Find writers through platforms like Upwork, problogger jobs, Facebook Groups, etc.
  • Finding old content which isn't doing well, but has the potential to do well with just a little bit of a push.
  • Improving conversion rates.
  • Adding creative revenue sources like selling ebooks, creating a newsletter and sell space on it by cold emailing brands, find small sites for mergers to quickly grow, etc.
  • Handle our link building team.
  • Create monthly SEO and Finance reports for each site.

These are just some of the major tasks I am doing currently at this place.

Sales Associate

V Karan Gems
Surat, Gujarat
01.2016 - 03.2020

I started this job right after graduation. I worked there as a trainee at first and then ranked up to the sales associate in my third year over there.

I was responsible for handling their B2B sales. It was a diamond trading firm, and we used to sell diamonds to jewellery manufacturers and diamond exporters. We used to buy diamonds from diamond manufacturers.


In my last year I was handling a team of 10 people who were doing diamond assortment and grading and was also doing B2B sales of over $1 Million per month.


I also did a lot of online marketing and lead generation for them, I got them a lot of clients from NewYork and HongKong. I cold emailed 1000+ boutique jewellery stores in both of the above locations and secured 100+ clients through that. Because we could supply them diamonds at 20% less price than the market price, as we didn't had the overhead of an overseas office in those locations. It alone grew their sales by 20%

Education

Bachelors in Commerce - Accounting

DRB College
Surat
04.2013 - 03.2016

Authority Hacker PRO SEO Course -

Authority Hacker

Skills

    Project Management using Asana, Clickup

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Accomplishments

    I found a deal - TheGrumpyMechanic.com which was earning around $300 per month. I bought it - At that time it had 100 Articles and was on a growing trajectory.


    I then optimized all the old articles, rewrote all the introductions of the articles, changed most of the top picks of all the articles, fixed all amazon broken links, added 110 new articles, build 25 links from really good and relevant sites in the auto niche, and also added display ads.


    And the site went from making $300 per month to $1500 per month in just 6 months. That's a 500% increase in revenue. And we sold that site for $60k, just a couple of months ago.


    I am really proud of that site and the work I did on it.

Timeline

SEO Manager

Vetted Deals LTD
10.2022 - Current

SEO / Project Manager

Blackbook Investments
04.2020 - 10.2022

Sales Associate

V Karan Gems
01.2016 - 03.2020

Bachelors in Commerce - Accounting

DRB College
04.2013 - 03.2016

Authority Hacker PRO SEO Course -

Authority Hacker
Rushin BalluSEO Professional & Manager