UDITA NAWAL KAKANI

• Identifies new clients to partner with Coffic and manages business partnerships.
• Create a systematic, process-driven approach to partner outreach and relationship management
• Negotiate contracts in accordance with the company's guidelines and policies.

• Managing city level marketing activities like BTL events, sponsored campaigns, and partnerships with inter-related services.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Spearheaded expansion strategies to increase business market share, drive growth and bring in more than 5K new customers in 12 Months.
• Work closely across functions like sales, operations, finance and technical team to develop business in targeted market.
• Built and strengthened productive and valuable partnerships/franchisees.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.

• Write Tech-based content for a company as well as clients by doing thorough research into assigned topics in a complete manner
• Utilize exceptional writing, editing & proofreading skills to produce engaging & error-free Content
• Contributing to handling all social media platforms, creating video content, & oo various PR-led activities.

• Business development for Servers, MS Office 365, web & opp development projects
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Developed comparison tables of products and services by researching product pricing, ratings and performance.

Client - AC Nielsen Insights Group

• Project provides support with Primary Research and Consumer Measurement. Reports capture product performance compared to peers and provide valuable insights into product category changes and marketing/price/promotional effectiveness.
• Zero-in on the issue and identify the gaps using the drill down funnel approach .
• Handle FMCG market research for European Countries.