Aishwarya Sharma
Brand Strategist, Digital PR Consultant & Activist
Delhi,DL
Summary
Proactive and achievement-oriented Brand Strategist bringing more than 4 years of social media marketing and leadership experience with special emphasis helping numerous brands with CSR and social media strategy and story telling experiences through activism. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
EXECUTIVE SUMMARY CAREER HIGHLIGHTS/ MILESTONES
- United Nations Ambassador - Global Goals Ambassador, Goal 10, Reduced Inequalities
- Recognized as the First Fashion Activist of India
- India Ambassador for Mahendra Singh Foundation, New York since 2018
- Collaborated with leading brands in India and International including GUCCI, Dyson, MG Motors, ITC, TogetherBand,Amnesty International, Water Aid, Tencel Global,Elle India, Cosmopolitan.
- Ranked amongst ‘Top 5 bloggers to follow’ in India,Blog Obviously USA
- 40 under 40 as declared by NewsX
- Featured in Hindustan Times, ANI, PTI, Your Story, Indian Express, Hans India, Yahoo, Outlook, Social Ketchup and major digital platforms, campaign ambassador for #TakeThePowerBack. Social Media Ambassador for Amari Foundation, Goal Representative for Global Goals, #TogetherBandofficial & UN Foundation.
Overview
5
5
years of professional experience
21
21
years of post-secondary education
3
3
Languages
Work History
Social Media Brand Strategist
Figuramoda
New Delhi, Delhi
02.2017 - Current
- Brand Strategist & Digital PR Consultant with 4+ years of experience in brand & social media management. Specializes in digital and social media language.
- Have worked with top brands in the industry and represent various NGOs nationally & internationally.
- Providing holistic space for brands from lifestyle to fashion background to impact social change and engage public into storytelling and dialogue.
- Creative,determined & result oriented individual with excellent communication and interpersonal skills.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Developed insights on marketing campaigns to assess performance against goals.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Lifestyle & News Media Intern
Press Trust Of India (PTI)
New Delhi, DL
- Encouraged clients to set and achieve reasonable goals on weekly basis.
- Established relevant information from a pool of news resources on an everyday basis thus bringing clarity to information.
Corporate Communications Intern
Zee Media Corporation
New Delhi, DL
- Wrote press releases for routine use and crisis management.
- Developed strong professional relationships by interacting and communicating effectively with wide variety of colleagues and external contacts.
- Cultivated and maintained strong relationships with media outlets.
- Secured media coverage for clients, company and specific campaigns.
Fellowship Scholar
Wordsworth
New Delhi, DL
- Created opportunities for students to network directly with leaders in field.
Fashion Intern
Harpers Bazaar Bride
New Delhi, DL
- Researched current fashion trends and competitor activity.
- Researched current trends and wrote weekly blog posts for company's website.
- Planned special fashion events, invited guests and contacted media outlets.
- Led aesthetic vision and creation of new fashion products.
Content Editor
BAHA Magazine
New Delhi, DL
India's First Tribal Magazine
- Optimized content with key search terms to drive traffic and online visibility.
- Authored and edited original content across diverse media formats.
- Simplified technical documentation to enhance readability and audience comprehension.
Advocate
Channv Foundation
New Delhi, DL
Advocacy and Campaigner for Stop Acid Attacks, India.
- Supported more than 30 individuals with legal, physical or mental health concerns in dealing with routine needs and complex problems
- Social Media Awareness and Campaign Coordinator
- Managed fundraisers and women's rights advocacy for survivors of acid attacks in India.
Education
MBA - Business Management
07.2019 - 07.2021
Post Graduate Diploma in Business Management
Bachelor of Journalism - Bachelors in Journalism & Mass Communication
08.2014 - 05.2017
High School Diploma -
03.1998 - 05.2014
Graduated High school with major in Science Studies
Skills
Strategic planning
Brand development
Public and Media Relations
Dependable and Responsible
Corporate Communications
Campaign management
Websites
Accomplishments
- Recognized as First Fashion Activist of India by major Indian Publications including Hindustan Times, ANI, PTI, Your Story, Indian Express, Hans India, Outlook, TOI.
- United Nations Ambassador - Global Goals Ambassador, Goal 10, Reduced Inequalities
- India Ambassador for Mahendra Singh Foundation, New York since 2018
- Social Media Ambassador for Amari Foundation, India
- Women's Rights Advocate Advocate with Channv Foundation
- Smile Ambassador for Stop Acid Attacks, India
- Collaborated with prestigious leading brands in India and International including GUCCI, Dyson, Mg Motors, ITC, TogetherBand,Amnesty International
- Ranked amongst ‘Top 5 bloggers to follow’ in India,Blog Obviously USA
- 40 under 40 as declared by NewsX
Additional Information
The aim is to build,manage and offer a holistic space for brands and NGOs to come together to impact social change and engage with masses through direct advertising, story-telling, campaigns both off and on ground and to develop a streamlined communication with the stakeholders.
I have previously conducted CSR activities with the following NGOs and Organisations such as HelpAge India & UK , Stop Acid Attacks, Amari Foundation, MSF New York, Water Aid India, Goonj, One Up Action (USA), TogetherBand (UK), Shiksha Rath (India), Wordsworth, GUCCI Equilibrium, GUCCI India, Chaanv Foundation (India), Save Rural India ( Maharashtra), Stop Acid Attacks and Amnesty International.
Timeline
Narsee Monjee Institute of Management Studies - MBA, Business Management
07.2019 - 07.2021
Social Media Brand Strategist - Figuramoda
02.2017 - Current
Vivekananda Institute of Professional Studies, - Bachelor of Journalism, Bachelors in Journalism & Mass Communication
08.2014 - 05.2017
Cambridge Foundation School - High School Diploma,
03.1998 - 05.2014
Lifestyle & News Media Intern - Press Trust Of India (PTI)
Corporate Communications Intern - Zee Media Corporation
Fellowship Scholar - Wordsworth
Fashion Intern - Harpers Bazaar Bride
Content Editor - BAHA Magazine
Advocate - Channv Foundation