Amit Dutta Purkayastha
Kolkata
Summary
sales & marketing Advisor covering eastern India market development across 5+ states, including Assam, West Bengal, and Odisha. Guides 20+ field staff per month in field sales support, market intelligence, and brand positioning for agrochemical products, and leads 8+ launch meetings per year while aligning launches and promotion plans with state-level demand. Brings added strength in product development and regulatory affairs from registration and dossier work.
Overview
35
35
years of professional experience
Work History
sales & marketing Advisor
CropshreeLifesciences Pvt Ltd
05.2025 - Current
- Coordinate 20 customer touchpoints weekly to support active relationships and follow-up across the assigned region.
- Track [number] territory accounts monthly to maintain coverage across Assam, West Bengal, and Odisha.
- Apply market intelligence to identify regional demand shifts, competitor activity, and growth opportunities across the assigned states.
- Strengthen key account management by maintaining relationships with distributors, growers, and field stakeholders throughout the territory.
- Support product promotion through field visits, launch coordination, and clear positioning for crop solutions in priority markets.
Marketing Lead-East Zone
Growero Technologies Pvt Ltd
07.2024 - 03.2025
- Track 20 monthly market updates across the East Zone to shape regional marketing priorities and field execution.
- Build regional plans for Assam, Bengal, Odisha, Jharkhand, and Chhattisgarh to support consistent market coverage.
- Analyze competitor activity and customer trends to strengthen market intelligence and guide positioning decisions.
- Partner with sales teams on brand management, field support, and account follow-up for priority territories.
Zonal Manager-Sales &Marketing
Safex Chemicals India Ltd,Indo Swiss Chemicals Ltd,Smith n Smith Chemicals(Group Companies of Jaycee Group)
11.2016 - 06.2024
- Monitored 20 weekly market intelligence updates to support pricing, competitor tracking, and field planning.
- Tracked 10 monthly territory reviews across assigned zones to stay aligned on coverage, priorities, and follow-up actions.
- Managed key account relationships across Bengal, Bihar, Orissa, Jharkhand, and N.E. India to support steady business coverage.
- Coordinated product promotion with field teams, distributor partners, and trade contacts to strengthen brand visibility.
- Supported regulatory affairs work by following up on product registration, dossier preparation, and label claim management tasks.
National Manager- Business Development
GeolifeAgritech Pvt Ltd
07.2014 - 10.2016
- Reviewed 20 monthly market opportunities to support national business development decisions and campaign focus.
- Managed 1 quarterly product plans across pan-India marketing and development priorities for core offerings.
- Directed pan-India marketing initiatives to strengthen product positioning and support core business growth.
- Coordinated product development inputs with internal teams to advance launches and refine commercial offerings.
- Built business development relationships with field and channel stakeholders to expand market presence across regions.
Manager-Marketing & Product Development
Krishi Rasayan, Kolkata
07.2011 - 06.2014
- Coordinate 5 regional reviews monthly with sales teams to align promotional priorities across West Bengal and Assam.
- Review 2% market share trends quarterly to refine positioning and support stronger product mix decisions.
- Directed market development plans to strengthen product positioning, brand management, and competitive presence in tea markets.
- Drove product promotion activities with field teams, tailoring messaging for growers and tea estates across priority territories.
- Supported launch planning and cross-functional coordination for new products entering West Bengal and Assam.
Manager, Product Development
Biostadt India Ltd
01.2010 - 06.2011
- Supported monthly regulatory follow-ups with CIB to keep applications progressing across product submissions.
- Managed about 18 CIB applications, including packaging endorsements, label claims, import permits, and 9(4) cases.
- Coordinated product registrations and dossier submissions across functions, supporting selling permissions and new product introductions.
- Led launch meetings for Maiden (Hexythiazox) across tea plantation markets in Tamil Nadu, Kerala, Assam, and North Bengal.
- Developed leaflets, brochures, interactive videos, and campaign plans to strengthen marketing support and field execution.
- Liaised with universities, research organizations, and international manufacturers to generate data and advance product introductions worldwide.
Technical Executive
Novartis India Ltd, PR& D Division
01.1997 - 01.2003
- Supported 5 product launches annually by coordinating technical inputs, launch readiness, and field rollout planning.
- Liaised with SAUs, research institutes, and other bodies to support pipeline product development and technical validation.
- Conducted in-house trials to refine dosages, assess efficacy, and support product development decisions.
- Guided sales staff on product positioning, technical details, and launch communication for new offerings.
Sales Executive
Hindusthan Ciba-Geigy, Agrochemicals Division
01.1994 - 01.1996
- Tracked 25 field reports monthly to support market intelligence and territory planning.
- Coordinated 20 distributor touchpoints weekly across Assam's tea garden network.
- Collaborated with a team of 9 to market agrochemicals to tea gardens through the distributor network in Assam.
- Maintained regular contact with tea estates to strengthen relationships and support sales generation.
- Supported product promotion and territory management for tea garden accounts across the region.
Research Assistant
national wasteland Development Board, Ministry of Environment & Forests
01.1992 - 01.1994
- Maintained 15 coordination touchpoints quarterly with Forest Departments on social forestry matters and related updates.
- Reviewed 100 forest management assessments annually to support field-level understanding of practices across N.E. India.
- Evaluated forest management practices across N.E. India to support regional planning and field review work.
- Participated in national-level seminars on forestry topics to stay current on policy and technical developments.
- Coordinated with Forest Departments on social forestry activities and maintained regular communication with field stakeholders.
Area Development Manager
Biostadt India Ltd
09.2003
- Conducted 60 field visits monthly to tea estates and tea house offices to support relationship-building and product awareness.
- Tracked 50 competitor updates weekly to strengthen market intelligence and inform territory plans across tea markets.
- Led focused promotion of Biozyme and Hexythiazox to expand product adoption in tea-growing regions.
- Trained field personnel on Crop Variants and supported their rollout into approved product lists across multiple states.
- Maintained strong tea estate relationships through regular outreach to support sales generation and local product awareness.
Education
Master of Science - Agriculture, Soil Physics & Soil & Water Conservation
Bidhan Chandra KrishiViswavidyalaya
West Bengal01-1992
Bachelor of Science - Agriculture
Andhra Pradesh Agricultural University
Hyderabad01-1988
All subjects
St Edmund’s School
Shillong05-1982
Pre University Science - Science
St Edmund’s College
Shillong05-1982
Skills
Market intelligence
Brand management
Product promotion
Key account management
Territory management
Product development
Regulatory affairs
Product registration
Dossier preparation
Label claim management
Sales forecasting
Salary
Negotiable
Preferred Place of Posting
KOLKATA
Timeline
sales & marketing Advisor
CropshreeLifesciences Pvt Ltd
05.2025 - Current
Marketing Lead-East Zone
Growero Technologies Pvt Ltd
07.2024 - 03.2025
Zonal Manager-Sales &Marketing
Safex Chemicals India Ltd,Indo Swiss Chemicals Ltd,Smith n Smith Chemicals(Group Companies of Jaycee Group)
11.2016 - 06.2024
National Manager- Business Development
GeolifeAgritech Pvt Ltd
07.2014 - 10.2016
Manager-Marketing & Product Development
Krishi Rasayan, Kolkata
07.2011 - 06.2014
Manager, Product Development
Biostadt India Ltd
01.2010 - 06.2011
Area Development Manager
Biostadt India Ltd
09.2003
Technical Executive
Novartis India Ltd, PR& D Division
01.1997 - 01.2003
Sales Executive
Hindusthan Ciba-Geigy, Agrochemicals Division
01.1994 - 01.1996
Research Assistant
national wasteland Development Board, Ministry of Environment & Forests
01.1992 - 01.1994
Pre University Science - Science
St Edmund’s College
All subjects
St Edmund’s School
Bachelor of Science - Agriculture
Andhra Pradesh Agricultural University
Master of Science - Agriculture, Soil Physics & Soil & Water Conservation
Bidhan Chandra KrishiViswavidyalaya