BABITA KUMARI
Social Media Assistant Manager
Jaipur
Summary
Professional Experience with more than 8 years responsible for planning, implementing, managing and monitoring company's Social Media as well planning and executing strategy in order to increase brand awareness, Customer Handling, Improving Marketing efforts and increase sales through social media marketing
Overview
9
9
years of professional experience
Work History
Social Media ( Assistant manager)
DealShare
02.2021 - 08.2024
- Led a team managing communication channels including email, WhatsApp, chat, and social media (Facebook, Instagram, Twitter, LinkedIn, Google My Business, Play Store)
- Developed engaging marketing materials using Canva, enhancing brand visibility across social media platforms. Collaborated with team members to design visually appealing presentations and promotional graphics, improving overall communication and outreach effectiveness. Leveraged Canva's templates and tools to streamline the design process, resulting in a 30% reduction in project turnaround time.
- Executed targeted email marketing campaigns that increased engagement rates by 25%, leveraging analytics to optimize content and timing. Developed compelling copy and eye-catching designs to enhance brand messaging and drive conversions. Managed subscriber lists and A/B testing to continuously improve campaign performance and reach.
- Ensured professional responses to uphold the company's online reputation and analyzed feedback to identify improvements
- Resolved complaints, managed reviews, and promoted brand advocacy through positive engagement
- Organized social media events, communicated product updates, and provided training to enhance customer service
- Tracked KPIs and stayed updated on social media trends to improve customer experience
Social Media Team Lead
DealShare
10.2019 - 02.2021
- Led and mentored a social media team, cultivating a collaborative atmosphere for goal achievement
- Crafted and executed strategic social media plans in alignment with marketing objectives, backed by market analysis and audience insights
- Ensured brand consistency and quality content across platforms, while promoting innovation through trend awareness and community engagement initiatives
Social Media Executive
DealShare
05.2018 - 10.2019
- Proficiently managed customer queries and comments on diverse social media platforms, ensuring prompt and constructive communication
- Proactively monitored online feedback to uphold brand reputation, effectively mitigating negative comments
- Demonstrated adept crisis management skills, handling sensitive situations with professionalism, and transforming challenges into positive interactions
Customer Care Executive and Quality Analyst
Teleperformance
07.2015 - 07.2018
- Managed domestic and international client interactions, ensuring high-quality service delivery
- Collaborated with quality assurance to enhance team efficiency and improve service standards, contributing to a 15% increase in customer satisfaction
Education
B.Ed - Education
Jammu University
12.2014
Skills
- Content Writing
- Vendor Management
- Team Management
- Customer Relationship
- ORM
- Artificial Intelligence
- Chat Process
- Console Monitoring
- Customer Retention
- Facebook Business Manager
- Instagram Marketing Fundamentals
Languages
English
Hindi
Hobbies and Interests
- Reading
- Yoga And Exercise
- Travelling
Projects
Play Store Rating, 1946 Days, Successfully boosted app ratings on the Play Store from 2.5 to 4.5 through strategic organic and non-organic methods, demonstrating proficiency in app optimization and user engagement strategies. Setup Play Store Process, 1946 Days, Developed and implemented a bespoke Play Store Process, specializing in the strategic management of reviews and responses. Freshdesk Setup, 59 Days, Acquired Freshdesk, a comprehensive ticketing tool, from a third party. After thorough implementation, it's now seamlessly integrated into our workflow. Call Center Setup, 28 Days, Spearheaded the setup of a fully operational call center using Convox and other third-party tools.
Sociallinks - Linkedin
linkedin.com/in/babitakumari-28804715b
Timeline
Social Media ( Assistant manager)
DealShare
02.2021 - 08.2024
Social Media Team Lead
DealShare
10.2019 - 02.2021
Social Media Executive
DealShare
05.2018 - 10.2019
Customer Care Executive and Quality Analyst
Teleperformance
07.2015 - 07.2018
B.Ed - Education
Jammu University
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