Babli Godha
Bengaluru
Summary
Visual Merchandising professional with over 8 years of experience in top retail brands such as Ace Turtle (Wrangler, Lee, ToysRus), Lifestyle, and Shoppers Stop. Specializes in impactful window displays, planograms, and digital visual assets that adhere to global brand guidelines. Demonstrated success in managing pan-India rollouts, new store openings, and vendor relationships while maintaining budgetary controls. Skilled in integrating physical and digital retail to enhance brand storytelling and customer engagement.
Overview
8
8
years of professional experience
Work History
Creative VM Lead - Wrangler & ToysRUs
Ace Turtle Pvt Ltd
10.2024 - Current
- Directed comprehensive creative strategy for visual merchandising of Wrangler, Lee, and Toys'R'Us brands in India.
- Conceptualized impactful window displays and promotional campaigns to enhance customer engagement.
- Coordinated team efforts to ensure consistent implementation of visual merchandising strategies across retail locations.
- Spearheaded creative elements for six new Wrangler store launches within six months, overseeing all design aspects.
- Planned season planograms in accordance with global standards.
- Oversaw store layout designs and managed vendor relationships for efficient execution.
- Developed budgets and negotiated vendor contracts to uphold quality standards while managing financial resources.
- Collaborated with digital teams to create optimized website banners for desktop and mobile platforms.
Creative Visual Merchandiser
Lifestyle Pvt Ltd
11.2022 - 09.2024
- Implemented comprehensive go-to-market plans centered on seasonal themes and promotional events.
- Designed eye-catching window displays and in-store focal points to promote seasonal collections effectively.
- Constructed prototypes for props that resonate with brand aesthetics and campaign goals.
- Worked collaboratively with production, buying, and marketing teams to ensure unified visual strategies.
- Led complete design execution of window displays and seasonal campaigns consistent with brand identity.
- Drove concept development for visual communications supporting in-house and partner collections.
- Collaborated strategically with teams to synchronize creative direction with business targets.
- Managed vendor production and installations to deliver consistent quality across all stores.
Unit VM Head & CCA
Shoppers Stop
Jaipur
10.2017 - 10.2022
- Executed visual merchandising guidelines at WTP Jaipur and Jaipur Airport, reporting to VM Head and Store Manager.
- Conducted weekly updates on mannequin displays and window styling, tracking performance metrics for optimization.
- Conceptualized promotional displays aligned with marketing strategies to enhance customer engagement and sales.
- Trained operations team on standardized visual presentation, ensuring consistency with brand aesthetics.
- Collaborated with Zonal, Area, and Store Managers for cohesive visual merchandising across locations.
- Developed in-store communication materials with marketing team to improve shopping experiences.
- Managed budgeting, purchase orders, and vendor relations for cost-effective visual merchandising procurement.
- Coordinated visual merchandising setup for new store openings to ensure brand consistency from launch.
Education
MASTER OF FASHION MANAGEMENT -
NIFT
Hyderabad01.2017
Bachelor of Fashion Technology -
IIS UNIVERSITY
Jaipur05.2015
CBSE 12th -
RYAN INTERNATIONAL SCHOOL
Jaipur05.2012
Skills
- Adobe Illustrator and Photoshop
- Microsoft Office Suite
- Leadership and communication
- Social media marketing
- Creative problem-solving
- Vendor management and coordination
- Team collaboration and support
- Merchandising and presentation skills
- Planogram and layout design
- Digital marketing strategies
- Budget management
Accomplishments
- Won Gold Award as 'Best VM' in Central Zone Shoppers Stop.
- Calista 4.0 (2016) - NIFT Hyderabad own Fashion Store - elected as lead 'BUYER'.
- BSc.FT 3 Consecutive years University topper First Place and Second Place.
- 'Dancer of the year' 2014-2015 - IIS University.
Hobbies and Interests
- Dancing
- Stitching
- Travelling
- Basketball
- Social media content
Personal Information
Title: Creative Visual Merchandiser
Timeline
Creative VM Lead - Wrangler & ToysRUs
Ace Turtle Pvt Ltd
10.2024 - Current
Creative Visual Merchandiser
Lifestyle Pvt Ltd
11.2022 - 09.2024
Unit VM Head & CCA
Shoppers Stop
10.2017 - 10.2022
MASTER OF FASHION MANAGEMENT -
NIFT
Bachelor of Fashion Technology -
IIS UNIVERSITY
CBSE 12th -
RYAN INTERNATIONAL SCHOOL