Overview
Work History
Education
Skills
Certification
Summary
Timeline
Generic
BABULI NAIK

BABULI NAIK

Hyderabad

Overview

9
9
years of professional experience
1
1
Certification

Work History

Data Analyst

06.2024 - Current
  • Used Tableau and SQL to redefine and track KPIs surrounding marketing initiatives, and supplied recommendations to boost landing page conversion rate by 38%
  • Led a team of 4 analysts to brainstorm potential marketing and sales improvements, and implemented A/B tests to generate 15% more client leads
  • Redesigned data model through iterations that improved predictions by 12%
  • Discovered new storage and tracking method of live data, and wrote and directed SOPs for analyst team.

Digital Marketing Manager

Mantra Technologist
06.2024 - Current
  • Built targeted audience segments and marketing models to generate meaningful insights from campaign data, optimizing strategies and boosting successful lead conversion rates by 20%
  • Google Ads: Responsive Search Ads, Dynamic Search Ads, Display Ads, Video Ads, Local Search Ads, Performance Max, Smart Campaigns, Discovery Campaigns, Remarketing, Shopping Campaigns, A/B Testing, and Problem Solving and Meta ads
  • Campaign Strategy: Keyword Research, Targeting, Platform Selection, Budget Management, Data Analysis.

Digital Marketing & PPC Expert

WIN Creative India Pvt Ltd.
11.2022 - 05.2024
  • As a Digital Marketing & PPC Executive, you will be responsible for managing and executing various online advertising campaigns to maximize brand visibility and generate quality leads.

Digital Marketing

Vermillion Agency Pvt Ltd.
06.2020 - 11.2022

Derma Sciences

11.2015 - 05.2020

Education

B. Tech (ETC) -

Synergy Institute of Engineering & Technology

Skills

  • Problem-solving
  • Communication
  • Analytics Thinking
  • Python (Scikit-learn)
  • SQL

Certification

Data Science & Machine Learning, Scaler, 2023 - 2025

Summary

Aspiring Data Analyst with a strong foundation in statistical analysis, data visualization, and database management. Proficient in Excel, SQL, Python, and Tableau. Passionate about leveraging data-driven insights to solve complex problems and drive business decisions. Eager to apply my analytical skills and enthusiasm for data in a dynamic and growth-oriented organization.

Timeline

Data Analyst

06.2024 - Current

Digital Marketing Manager

Mantra Technologist
06.2024 - Current

Digital Marketing & PPC Expert

WIN Creative India Pvt Ltd.
11.2022 - 05.2024

Digital Marketing

Vermillion Agency Pvt Ltd.
06.2020 - 11.2022

Derma Sciences

11.2015 - 05.2020

B. Tech (ETC) -

Synergy Institute of Engineering & Technology

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