BABULI NAIK
Hyderabad
Overview
9
9
years of professional experience
1
1
Certification
Work History
Data Analyst
Hyderabad, IN
06.2024 - Current
- Used Tableau and SQL to redefine and track KPIs surrounding marketing initiatives, and supplied recommendations to boost landing page conversion rate by 38%
- Led a team of 4 analysts to brainstorm potential marketing and sales improvements, and implemented A/B tests to generate 15% more client leads
- Redesigned data model through iterations that improved predictions by 12%
- Discovered new storage and tracking method of live data, and wrote and directed SOPs for analyst team.
Digital Marketing Manager
Mantra Technologist
Hyderabad, IN
06.2024 - Current
- Built targeted audience segments and marketing models to generate meaningful insights from campaign data, optimizing strategies and boosting successful lead conversion rates by 20%
- Google Ads: Responsive Search Ads, Dynamic Search Ads, Display Ads, Video Ads, Local Search Ads, Performance Max, Smart Campaigns, Discovery Campaigns, Remarketing, Shopping Campaigns, A/B Testing, and Problem Solving and Meta ads
- Campaign Strategy: Keyword Research, Targeting, Platform Selection, Budget Management, Data Analysis.
Digital Marketing & PPC Expert
WIN Creative India Pvt Ltd.
Hyderabad, IN
11.2022 - 05.2024
- As a Digital Marketing & PPC Executive, you will be responsible for managing and executing various online advertising campaigns to maximize brand visibility and generate quality leads.
Digital Marketing
Vermillion Agency Pvt Ltd.
Gurgaon, IN
06.2020 - 11.2022
Derma Sciences
Gurgaon, IN
11.2015 - 05.2020
Education
B. Tech (ETC) -
Synergy Institute of Engineering & Technology
Skills
- Problem-solving
- Communication
- Analytics Thinking
- Python (Scikit-learn)
- SQL
Certification
Data Science & Machine Learning, Scaler, 2023 - 2025
Summary
Aspiring Data Analyst with a strong foundation in statistical analysis, data visualization, and database management. Proficient in Excel, SQL, Python, and Tableau. Passionate about leveraging data-driven insights to solve complex problems and drive business decisions. Eager to apply my analytical skills and enthusiasm for data in a dynamic and growth-oriented organization.
Timeline
Data Analyst
06.2024 - Current
Digital Marketing Manager
Mantra Technologist
06.2024 - Current
Digital Marketing & PPC Expert
WIN Creative India Pvt Ltd.
11.2022 - 05.2024
Digital Marketing
Vermillion Agency Pvt Ltd.
06.2020 - 11.2022
Derma Sciences
11.2015 - 05.2020
B. Tech (ETC) -
Synergy Institute of Engineering & Technology