Bachu Mahesh
Hyderabad
Summary
Dynamic Sales and Marketing expert with 18 years of experience in senior roles across FMCG, Telecom, and WLA sectors. Specializes in business operations, project management, and distribution strategies, consistently delivering exceptional revenue results. Strong background in corporate communication and marketing initiatives. Aiming for a Branch Manager position to enhance company performance and drive growth.
Overview
22
22
years of professional experience
Work History
Zonal Operation Head
India 1 Payments Limited
Hyderabad
11.2022 - Current
- Handling Distributors, Network and Technical & Ops teams for Telangana.
- Width and Depth of Distribution –We appointed 12 distributors in Hyderabad, as well as distributors in Nizamabad, Amoor, Adilabad, Jagityal, and Medak.
- Managing a team of 25 who dealt with distributors in the assigned territory for ATMS and operations.
- Introduced new Loans /Insurance programs that increased our customers bases' engagement and participation of Franchisees.
- Through our Corporate company's and all Govt RTC, we increased market penetration and brand recognition.
- Choosing distributors in each town near Mandal Head Quarter was part of the market planning process.
- Because of this, our revenue has grown by 50% per month.
- The company deploys ATMs under the brand name Indian1ATMs.
- Identification Franchisee appointment and market potential and site roll out as per AOP plan.
- Loyalty customer vs non loyalty customer. 1.8X higher retention 25% higher txn / UU in a month.
- Achievements: I successfully established a distribution network in Hyderabad city by appointing 4 distributors within 1 month, leading to a significant increase in business.
- In a mere two months, we successfully expanded our distribution network to reach upcountry markets in Telangana, leading to a remarkable surge in our turnover.
- With the strategic appointment of 12 distributors, we achieved an impressive turnover of 2.2 crore in just three months.
- Driving Site efficiency, upkeep and operation and site up time and Audit Score.
- Would be responsible for Identifying Channel Partners for Sourcing & Filling Cash in our ATMs and Monitor daily Cash Sourcing & filling efficiency of the Channels.
Jio Center Manager
Jio Infocom Limited
Gudur
07.2019 - 11.2022
- As the Operations & Profit Center Head, I am accountable for driving revenues, sales, and marketing in coordination with various functions such as Network Planning, Customer Service, Finance, Device Care, Supply Chain, and Logistics.
- Notable accomplishments include doubling the monthly revenue by 87% from 4G GSM and achieving noteworthy revenue growth from Jio Fiber.
- I have demonstrated consistent geographical advancement across the zone, and AP Territories over three years.
- Moreover, I have played a pivotal role in the development and management of Fixed & Mobile Businesses in markets worth crore of revenue.
- In addition, I have led and reviewed organizational goals with a team of 25 On Roll and 35 Off Role employees.
- My contributions have been acknowledged by being the first to initiate a fully operational JIO Center in Gudur, in 2019, appointing and signing for RD (Handset Distributor) and ARD, as well as garnering recognition as the Best JIO CENTER WARD in the Group Level Competition for the first half-year of 2020.
- Furthermore, I have streamlined systems & processes to ensure rigorous adherence to all SOPs, statutory compliance's, and liaison with government officials.
- By leading and providing guidance to the resources of the Center, I have consistently delivered on the Business Plan while emphasizing the best Customer Experience.
- Lastly, I have spearheaded diverse go-to-market strategies tailored for each center to effectively manage City distribution plans.
- Achievements JIO: Lead Customer Market Share (CMS) to 36% and attained Dominant Position.
- Leading c - category Town operations with a Team Size of 30+ and retailing operations with revenue of 1.20 Cr p.m.
- Ensured E Node B Profitability with Distribution, Availability & Visibility.
- In 2017, I opened and managed the first fully operational JIO Center in Vinukonda.
- In the first half of 2017, I was honored to receive the Best JIO mobility Lead Award in the Group Level Competition.
- Additionally, I received recognition for making a significant contribution and being part of the Best Cluster in REC (Revenue Earning Customer).
- Than I got a promotion of Jio Center Manager.
- Managed a team of 2-Executives/Management Trainee’s and 5 Distributors to ensure Revenue through Handset sales.
- Accountable for Business Operations (Sales & Customer Service - CDMA, GSM Prepaid) as well as the infrastructure development R.COM.
- Accounted for business operations (Sales & Customer Service - CDMA, GSM Prepaid) and infrastructure development.
- Achievements: Contributed 20% to the zone towards Circle GSM Activation's and Handset & Data cards Primary.
- Best in south MNP contribution award winner.
Jio Mobility sale lead
Jio Infocom Limited
Bapatla
09.2015 - 07.2019
- Distributor Account Management: Driving BG level value sales through Regional Distribution Stockiest.
- Manage and grow infrastructure in line with Business growth plans.
- Ensure distribution and market hygiene through improvements in Retail satisfaction scores.
- Develop systems and processes to build in efficiency in the distribution structure and gain synergies.
- Retail Account Management: Complete ownership of Jio point Initiative (JP Area).
- Responsible for look and feel and product experience driven through retail channel.
- Drive Value sale along with unit sale by planning and executing category level activities.
- Maintaining the right category mix in the channel.
- Ownership for driving category and price band level market shares.
- Managing the organized retail channel and conflict management with general retail.
- Building relationship through strong engagement with key retail accounts to drive business and shop shares.
- Merchandising & maintaining high visibility of the product.
- Ownership of the brand in the marketplace.
- Conceptualize and Implement marketing activities to educate and build technology awareness.
- Monitoring Competitor activities in terms of product responses, pricing & trade discounts offered.
- Keeping a tab on their activities carried out at key accounts.
- Field force Management: Building competencies: Facilitating Training and educating Field sales force on product knowledge and soft skills to enable them to deliver better experience to the consumer.
- Ownership for the field force management: delivering promoter productivity through the right deployment and assessing their performance through certification program.
Channel Sales Manager – Retail / Distribution
TATA TELESERVICES Limited
Nandyal
09.2012 - 09.2015
- Establishing strong Distribution, systems & processes in the territory.
- Achieve Primary targets for Handsets, Data cards & Recharge Card Vouchers.
- Ensure Secondary sales target achievement for Handsets, Data cards & RCVs through DSR team.
- Ensure a high level of merchandising excellence including the use of signage’s, vinyl’s with a view to territory visibility leadership against competition.
- Visibility of product placed at retailer counters.
- Ensure extensive coverage by traveling in the allotted area.
- Constantly focus on increase distribution width/depth for Handsets, Data cards & RCVs.
- Monitoring the performance of distributors, preferred retailers take corrective actions.
- Ensure distribution and market hygiene through improvements in Customer Market share.
- Ensure settlement of all pending claims of every distributor serviced, are settled immediately.
- Ensure display of new samples and convey the prices to new distributors & retailers.
- Inform to all competitors activities to the management immediately.
- Key Achievements: Designed the best EVD Process.
- Designed the best claim settlement Process.
- Designed the best DUAO Process.
Assistant Manager
Aircel Limited
Tirupathi
01.2010 - 09.2012
- Achievement of Gross & Revenue targets as assigned.
- Designing strategies to get highest monthly SOGA.
- Ensure effective Channel engagement.
- Ensure Channel efficiency & derive expansion plans.
- Ensure Distributor / Trade adherence to Systems & Process.
- Planning unconventional activities to grow gross in low utilized BTS.
- Training & Developing DSE’s/Promoters etc.
- Widened business by successfully appointing new Distributors in the territory.
- Established strong Distribution systems & processes.
- Driven highest MNP Port-Ins during launch months February-to-March in the Zone.
- My territory is No.1 in Width & Depth in the zone.
- Monitoring the performance of distributors, preferred retailers take corrective actions.
- Inform to all competitors activities to the management immediately.
- Responsibilities: 3G Launch Pre Launch (3G) Ensure distribution channel in place for launch.
- Designing Channel infra planning.
- Ensure retail outlets mapping & Strategizing launch plan.
- Designing roles & responsibilities for sales team.
- Ensure proper training of team member.
- Post Launch (3G) Achievement of Sales & revenue target.
- Ensure effective Channel engagement.
- Ensure Channel efficiency & derive expansion plans.
- Adherence to Systems & Process.
- Team development & reframing organization structure (Sales).
- Key Achievements: Designed the Roles & Responsibilities for Sales Team.
- Designed the Distribution Guidelines & Norms for placement.
Senior Manager
Reliance Communications Limited
Ongole
03.2008 - 01.2010
- Establishing strong Distribution, systems & processes in the territory.
- Achieve Primary targets for Handsets, Data cards & Recharge Card Vouchers.
- Ensure Secondary sales target achievement for Handsets, Data cards & RCVs through DSR team.
- Ensure a high level of merchandising excellence including the use of signage’s, vinyl’s with a view to territory visibility leadership against competition.
- Visibility of product placed at retailer counters.
- Ensure extensive coverage by traveling in the allotted area.
- Monitoring the performance of distributors, preferred retailers take corrective actions.
- Develop systems and processes to build in efficiency in the distribution structure and gain synergies.
- Ensure distribution and market hygiene through improvements in Customer Market share.
- Ensure settlement of all pending claims of every distributor serviced, are settled immediately.
- Ensure display of new samples and convey the prices to new distributors & retailers.
- Inform to all competitors activities to the management immediately.
Assistant Zonal Manager
Aditya Birla Retail Limited
Hyderabad
11.2006 - 03.2008
- To ensure sales target achievement of 4 stores.
- Handling sales planning, assigning and monitoring of sales targets.
- To assess market potential and to project store wise business.
- Recruiting manpower for stores.
- Designing market development programs/strategies to attract customers.
- Organizing and monitoring household surveys.
- Handling a team of 3 Retail Outlet Managers, and subordinate staff.
- Enhancing knowledge and skills of the team; and motivating team members to achieve numbers.
- To ensure effective handling of all customer complaints.
Sales Officer
Gillette India Pvt. Limited
Guntur
03.2004 - 11.2006
Education
Master of Business Administration - Marketing
SRI VENKATESWARA UNIVERSITY
Tirupathi01.2004
P.G. Diploma - Computer Application
AIACE, Reg.Govt of A.P.
01.2001
B.Com -
SV University
Skills
- Market penetration
- Team management
- Distribution strategy
- Revenue growth
- Operational efficiency
- Customer engagement
Training
- Trained in coaching employees through difficult situations
- Mentoring peer groups regarding managerial effectiveness
Languages
- Hindi
- English
- Tamil
- Telugu
Timeline
Zonal Operation Head
India 1 Payments Limited
11.2022 - Current
Jio Center Manager
Jio Infocom Limited
07.2019 - 11.2022
Jio Mobility sale lead
Jio Infocom Limited
09.2015 - 07.2019
Channel Sales Manager – Retail / Distribution
TATA TELESERVICES Limited
09.2012 - 09.2015
Assistant Manager
Aircel Limited
01.2010 - 09.2012
Senior Manager
Reliance Communications Limited
03.2008 - 01.2010
Assistant Zonal Manager
Aditya Birla Retail Limited
11.2006 - 03.2008
Sales Officer
Gillette India Pvt. Limited
03.2004 - 11.2006
Master of Business Administration - Marketing
SRI VENKATESWARA UNIVERSITY
P.G. Diploma - Computer Application
AIACE, Reg.Govt of A.P.
B.Com -
SV University