BADAL SHAH

Innovative and results-driven professional specializing in digital marketing, branding, and strategic communications with a passion for the travel and lifestyle industries. Armed with a strong academic foundation in marketing and media, coupled with hands-on experience in high-stakes client management, market research, and campaign execution. Skilled in crafting compelling brand narratives, managing multi-channel marketing strategies, and leveraging digital tools to enhance engagement and drive measurable results. Recognized as a creative thinker and effective communicator, with a proven track record of leading successful initiatives, winning business plan competitions, and delivering impactful solutions. Eager to blend strategic insight with creative excellence to elevate brand value and drive business success.

• Product Launch Campaign Design and Strategy for New Sneaker
  Brand.
• Comprehensive Marketing Funnel Implementation for
  Consumer Engagement.
• Multi-Channel Campaign Presentation with Branding, Targeting, and KPI Analysis.
• Emotional Branding Analysis: Associating Brand Perception with Key Emotions.
• Customer Loyalty and Brand Equity Assessment Using Keller's
  Brand Equity Pyramid.
• Film Trailer Production Project: From Concept to Final Cut.
• Economics : Survey of Demand for Mobile data & regression analysis of the same.
• Finance : Balance sheet analysis of Tata Motors & Maruti Suzuki.
• Marketing : Presentation on Marketing Segmentation of Mahindra & Mahindra.
• Organizational Behavior : Article on Adult Learning.
• IT, Microsoft Office : (HLOOKUP, VLOOKUP, PMT, Pivot, PowerPoint).
• Strategic Branding Redesign: Developing Revised Branding Proposals for Existing Brands.

• Coordinator of Student Council at ISB&M, Kolkata.
• Coordinator of Lifestyle Development Cell at ISB&M, Kolkata
• Educator at NGO 'Helping Rays'.
• Coordinator of Digi-eye Cell at ISB&M, Kolkata.
• Participated & Won B-plan competition on 'AI Venture: Empowering the Future of Business with Artificial Intelligence' held at ISB&M, Kolkata.
• Participated in BIG-BULL (Stock Trading Competition), FORZA held at ISB&M, Pune.
• Successfully done Marketing Campaign at Homesfy Realty Ltd.

• Culinary Enthusiast: Skilled in cooking diverse cuisines and wine tasting, with a passion for exploring global gastronomy.
• Swimming: Dedicated swimmer with a focus on fitness and endurance.
• Creative Writing: Proficient in writing fiction and poetry, showcasing storytelling and creative expression.
• Travel Exploration: Passionate about exploring new destinations and immersing in diverse cultures.
• Solo Traveler: Experienced in planning and executing solo trips, embracing adventure and independence.