Badrinath Ranganatha
Bengaluru
Summary
Results-driven Marketing Specialist with over 3 years of experience in strategic market analysis, digital marketing, and client relationship management. Demonstrated expertise in leading market expansion initiatives, particularly between Australia and India, and in executing data-driven marketing strategies that enhance brand visibility and engagement. Proficient in leveraging marketing technologies such as HubSpot, SEMrush, Apollo, and Canva to drive campaign performance and achieve business objectives. Recognized for developing compelling content, managing cross-functional teams, and forging strategic partnerships to facilitate cross-border business opportunities. Adept at analyzing market trends, optimizing marketing efforts, and delivering innovative solutions that position companies as industry leaders.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sr. BD
Feedback Advisory Services Pvt Ltd
10.2023 - 06.2024
- Spearheaded strategic initiatives to identify and target high-potential clients within target market segments
- Cultivated and maintained strong relationships with key decision-makers and stakeholders, positioning Feedback Advisory Ltd as a trusted advisor and preferred partner.
- Formed a strategic partnership with Austrade to facilitate research studies for Australian companies seeking expansion into India, and vice versa, enhancing cross-border business opportunities.
- Managed social media content for feedback consultancy, posting 2-3 times weekly
- Developed content for research materials and implemented a social media strategy.
- Transformed the company's social media presence to regular content updates, improving brand awareness and audience engagement metrics,
- Authored and published bi-weekly blogs on the company website and LinkedIn, positioning the firm as a thought leader and driving engagement metrics.
- Coordinated with the market research team to assist in studies, ensuring timely delivery of insights to clients.
- Established avenues for selling research materials through partnerships with top international publishers.
- Developed partnerships and nurtured client relationships.
- Conducted comprehensive primary and secondary market research initiatives to gather insights into industry trends, competitor analysis, and consumer preferences.
- Utilized various methodologies such as surveys, focus groups, and data analysis tools to collect and interpret market data, providing valuable insights for strategic decision-making.
- Utilized a combination of digital marketing tactics, including content marketing, email campaigns, and lead nurturing initiatives, to attract and convert prospects into customers.
- Implemented targeted lead-generation strategies to identify and engage potential clients for Buildmat.
- Collaborated with cross-functional teams to ensure alignment with brand guidelines, messaging consistency, and compelling visual storytelling to enhance brand perception and drive engagement.
- Designed and executed targeted mail campaigns to engage prospective clients and nurture relationships throughout the marketing funnel.
- Developed personalized content and messaging tailored to the needs and interests of different client sentiments, maximizing campaign effectiveness and response rates.
- Monitored campaign performance metrics and conducted A/B testing to optimize email content, subject lines, and call-to-action strategies for continuous improvement.
- Utilized specialized AI tools for marketing, such as Hubspot,SEMrush, and Canva to enhance marketing efforts and streamline processes.
Senior Sales Executive
Huviair Technologies Pvt Ltd
Bengaluru/Australia
09.2022 - 09.2023
Buildmatablished metrics and KPIs to measure the success of marketing strategies and made adjustments based on performance data and market feedback.
Monitored campaign performance metrics and conducted A/B testing to optimize email content, subject lines, and call-to-action strategies for continuous improvement.
Represented and played a crucial role in promoting the company's services at key industry events, such as the Sydney Build Expo and Melbourne Expo in March 2023.
Collaborated with cross-functional teams, including product development, sales, and customer support, to ensure alignment and readiness for market entry.
Coordinated with local partners and agencies to execute marketing strategies and ensure compliance with regional regulations and standards.
Utilized specialized AI tools for marketing, such as HubSpot, SEMrush, Apollo, and Canva, to enhance marketing efforts and streamline processes.
Senior Associate
Trespect India Pvt Ltd
08.2019 - 06.2020
- Coordinate and execute real estate events such as property tours, seminars, and networking events to showcase properties, build relationships with potential clients, and generate leads.
- Communicate regularly with clients, stakeholders, and internal teams to provide updates on marketing and sales activities, property listings, market trends, and industry news, and gather feedback to improve marketing efforts.
- Create visually appealing collaterals such as property flyers, brochures, virtual tours, and presentations to showcase real estate listings and attract potential buyers and investors.
- Expand market reach and generate new business opportunities through proactive participation in industry events and strategic prospecting initiatives to identify and engage with qualified leads.
- Guide clients through the entire customer journey map from initial inquiry to closing, providing expert guidance on financing options, legal considerations, and property valuation to facilitate seamless and successful transactions.
- Execute robust marketing and sales strategies tailored to the real estate market, encompassing prospecting, lead qualification, negotiation, and closing techniques to drive property sales and revenue growth.
- Design a strategic referral program to incentivize satisfied clients to recommend the company's real estate services to their network.
- Creating targeted marketing materials using email campaigns, and social media posts to promote the program, track its effectiveness through analysis, and continuously refine it for optimal lead generation.
- Attend networking events to establish connections with potential clients, industry peers, and referral sources.
- Cultivate relationships and rapport with attendees to generate leads, foster referrals, and drive sales opportunities.
Senior Relationship Manager
Proptiger Marketing Services Pvt Ltd
Bengaluru
10.2018 - 08.2019
- Design and implement extensive marketing strategies to promote real estate projects
- Produce various types of engaging content, including blog posts, social media updates, videos, and infographics
- Perform market research to identify industry trends, customer preferences, and competitor activities, using these insights to refine and enhance marketing and sales strategies
- Work closely with sales teams to generate qualified leads through targeted marketing campaigns, events, and networking activities, ensuring seamless integration between marketing and sales efforts
- Plan and execute marketing and sales campaigns across multiple channels, including online and offline social media, email marketing, and events, to effectively promote residential real estate properties and drive customer
engagement
Education
MBA - Marketing
MPBIM, Bangalore University
Bengaluru, KA06-2017
Bachelor of Commerce - Marketing
Christ University
Bengaluru, KA03-2015
Skills
- Social Media Management
- Graphic Design
- Digital Marketing
- Campaign tracking
- Copywriting
- Direct Mail Campaigns
- Marketing material design
- Market Trend Analysis
- Marketing campaign strategy
- Content Marketing
- International Marketing
- Pricing Analysis
- Promotional planning
- Branding
- Data Analysis and Performance Optimization
- Market Forecasting
Certification
- Digital Marketing Certified- Hubspot Academy
- Digital Marketing expert Certified- Indian Council for Technical Research and Development
- Responsible AI- Institute of Applied Technology, NSW Government
- Foundation of Digital Marketing and E-Commerce- Google
- Business Communications- HP Life
Languages
Kannada
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Tamil
Proficient (C2)
C2
Telugu
Proficient (C2)
C2
Accomplishments
“A STUDY ON UNDERSTANDING THE ACCEPTANCE OF FACIAL CARE & MAKE UP PRODUCTS IN BEAUTY SALONS WITH SPECIFIC REFERENCE TO NASHJACK SALON, BENGALURU”
"AN ANALYSIS ON CUSTOMER SATISFACTION TOWARDS HOTEL SUKH SAGAR, BENGALURU"
Timeline
Sr. BD
Feedback Advisory Services Pvt Ltd
10.2023 - 06.2024
Senior Sales Executive
Huviair Technologies Pvt Ltd
09.2022 - 09.2023
Senior Associate
Trespect India Pvt Ltd
08.2019 - 06.2020
Senior Relationship Manager
Proptiger Marketing Services Pvt Ltd
10.2018 - 08.2019
MBA - Marketing
MPBIM, Bangalore University
Bachelor of Commerce - Marketing
Christ University
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