Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Interests
Timeline
Baibhav Anand

Baibhav Anand

Marketing Content Specialist
Indore

Summary

Results-driven marketing strategist with 8+ years of experience across digital marketing, content strategy, and campaign execution in industries like blockchain, B2B SaaS, ERP, EdTech, and healthcare. Adept at orchestrating multi-channel growth strategies, engaging with global audiences, and managing content teams. Currently managing full-funnel marketing and ambassador programs for a blockchain testnet project while pursuing certification in Corporate Sustainability from Università Bocconi.

Overview

10
10
years of professional experience
2024
2024
years of post-secondary education
1
1
Certification

Work History

Marketing & Campaign Coordinator

IBVM Blockchain Project
01.2025 - Current
  • Led end-to-end campaign execution for Bitcoin Layer 2 testnet and TGE (Token Generation Event).
  • Recruited, trained, and managed global ambassador network with custom weekly roadmaps.
  • Designed & deployed airdrop and referral campaigns using Telegram and social channels.
  • Created token utility explainers, SEO content, and 'how to claim' guides for airdrop participants.
  • Organized influencer outreach across X, Reddit, and Telegram (30+ promoters onboarded).

Marketing Specialist

Quest GLT
10.2024 - Current
  • Created proposals, managed follow-ups, and supported business development initiatives.
  • Coordinated digital campaigns across LinkedIn, email, and B2B outreach.
  • Managed cross-department marketing coordination and brand content.
  • Increased LinkedIn engagement by 40% through optimized content calendar

Content Marketer (Freelance)

09.2023 - Current
  • Delivered website and social content for SaaS and Web3 clients.
  • Created SEO blog strategies that improved organic traffic by 30%.

Senior Content Writer

Transparency Market Research
01.2017 - 08.2023
  • Created B2B marketing content (white papers, manuals, e-books).
  • Led 6-member team for content delivery, reviews, and strategy alignment.
  • Boosted lead conversions by 20% via enriched product storytelling.

Content Writer

Deskera (Krawler Information Systems)
07.2016 - 12.2017
  • Developed product manuals, technical documentation, and blog content.

Content Writer

Allied Market Research
03.2015 - 07.2016

Education

PGDBM - Marketing Management

NMIMS CDOE
GPA: 67.29%

BBA - Hons.

NSHM College of Management
GPA: 7.5 CGPA

Corporate Sustainability - undefined

Università Bocconi
Coursera

Skills

Content strategy

Certification

Google Project Management Course Certification, 2024

Accomplishments

  • Managed over 50+ influencers and group collaborations for airdrop campaigns.
  • Reduced onboarding time for contributors by creating modular task documentation.
  • Improved segmentation response rate in email marketing by 25%.
  • Developed crisis communication frameworks for agile teams.
  • Increased email marketing response rates by 25% through segmentation and personalization.

Interests

🏞️ Sustainability Enthusiast – Actively exploring corporate sustainability and ethical marketing 📚 EdTech & Lifelong Learning – Passionate about online education; currently completing Coursera certification from Università Bocconi 📈 Crypto & Finance Trends – Follow Web3 innovations and marketing shifts in emerging tech sectors 🎨 Visual Storytelling – Enjoy designing infographics and experimenting with brand storytelling formats

Timeline

Marketing & Campaign Coordinator - IBVM Blockchain Project
01.2025 - Current
Marketing Specialist - Quest GLT
10.2024 - Current
Content Marketer (Freelance) -
09.2023 - Current
Senior Content Writer - Transparency Market Research
01.2017 - 08.2023
Content Writer - Deskera (Krawler Information Systems)
07.2016 - 12.2017
Content Writer - Allied Market Research
03.2015 - 07.2016
NSHM College of Management - BBA, Hons.
Università Bocconi - Corporate Sustainability,
NMIMS CDOE - PGDBM, Marketing Management

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Baibhav AnandMarketing Content Specialist