Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Interests
Timeline
Baibhav Anand

Baibhav Anand

Marketing Content Specialist
Indore

Summary

Results-driven marketing strategist with 8+ years of experience across digital marketing, content strategy, and campaign execution in industries like blockchain, B2B SaaS, ERP, EdTech, and healthcare. Adept at orchestrating multi-channel growth strategies, engaging with global audiences, and managing content teams. Currently managing full-funnel marketing and ambassador programs for a blockchain testnet project while pursuing certification in Corporate Sustainability from Università Bocconi.

Overview

10
10
years of professional experience
2024
2024
years of post-secondary education
1
1
Certification

Work History

Marketing & Campaign Coordinator

IBVM Blockchain Project
01.2025 - Current
  • Led end-to-end campaign execution for Bitcoin Layer 2 testnet and TGE (Token Generation Event).
  • Recruited, trained, and managed global ambassador network with custom weekly roadmaps.
  • Designed & deployed airdrop and referral campaigns using Telegram and social channels.
  • Created token utility explainers, SEO content, and 'how to claim' guides for airdrop participants.
  • Organized influencer outreach across X, Reddit, and Telegram (30+ promoters onboarded).

Marketing Specialist

Quest GLT
10.2024 - Current
  • Created proposals, managed follow-ups, and supported business development initiatives.
  • Coordinated digital campaigns across LinkedIn, email, and B2B outreach.
  • Managed cross-department marketing coordination and brand content.
  • Increased LinkedIn engagement by 40% through optimized content calendar

Content Marketer (Freelance)

09.2023 - Current
  • Delivered website and social content for SaaS and Web3 clients.
  • Created SEO blog strategies that improved organic traffic by 30%.

Senior Content Writer

Transparency Market Research
01.2017 - 08.2023
  • Created B2B marketing content (white papers, manuals, e-books).
  • Led 6-member team for content delivery, reviews, and strategy alignment.
  • Boosted lead conversions by 20% via enriched product storytelling.

Content Writer

Deskera (Krawler Information Systems)
07.2016 - 12.2017
  • Developed product manuals, technical documentation, and blog content.

Content Writer

Allied Market Research
03.2015 - 07.2016

Education

PGDBM - Marketing Management

NMIMS CDOE
GPA: 67.29%

BBA - Hons.

NSHM College of Management
GPA: 7.5 CGPA

Corporate Sustainability - undefined

Università Bocconi
Coursera

Skills

Content strategy

Integrated marketing campaigns

SEO

SEM

social media growth

email marketing

referral campaigns

HubSpot

Google Analytics

Canva

CMS

Sales Navigator

MS Suite

Strategic thinking

Stakeholder engagement

Project management

Remote collaboration

Certification

Google Project Management Course Certification, 2024

Accomplishments

  • Managed over 50+ influencers and group collaborations for airdrop campaigns.
  • Reduced onboarding time for contributors by creating modular task documentation.
  • Improved segmentation response rate in email marketing by 25%.
  • Developed crisis communication frameworks for agile teams.
  • Increased email marketing response rates by 25% through segmentation and personalization.

Interests

🏞️ Sustainability Enthusiast – Actively exploring corporate sustainability and ethical marketing 📚 EdTech & Lifelong Learning – Passionate about online education; currently completing Coursera certification from Università Bocconi 📈 Crypto & Finance Trends – Follow Web3 innovations and marketing shifts in emerging tech sectors 🎨 Visual Storytelling – Enjoy designing infographics and experimenting with brand storytelling formats

Timeline

Marketing & Campaign Coordinator - IBVM Blockchain Project
01.2025 - Current
Marketing Specialist - Quest GLT
10.2024 - Current
Content Marketer (Freelance) -
09.2023 - Current
Senior Content Writer - Transparency Market Research
01.2017 - 08.2023
Content Writer - Deskera (Krawler Information Systems)
07.2016 - 12.2017
Content Writer - Allied Market Research
03.2015 - 07.2016
NSHM College of Management - BBA, Hons.
Università Bocconi - Corporate Sustainability,
NMIMS CDOE - PGDBM, Marketing Management

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Baibhav AnandMarketing Content Specialist