Work History
Education
Skills
Additional Information
Work Preference
Timeline
CustomerServiceRepresentative

BAISHALI ROY

Mumbai

Work History

Product Manager

ICICI Bank
Mumbai
01.2008 - 01.2022
  • Merchant Payment and
  • Collection solutions -, - Managed API Integration for UPI Product: Spearheaded compliance, fraud, and chargebacks API integration for UPI products within the merchant aggregator platform, ensuring robust security and seamless operations
  • Risk Analysis and Mitigation: Conducted in-depth analysis of the business portfolio to identify risk trends and recommended effective steps to minimize risks, enhancing overall system integrity
  • Fraud Chargeback Reduction: Implemented advanced merchant profiling and screening techniques that significantly reduced fraud and chargeback incidents, leading to improved financial stability and trust
  • Product & Service Management: Analyzed and managed products and services for merchants, optimizing offerings to meet market demands and drive customer satisfaction
  • Business MIS Management: Oversaw business Management
  • Information Systems (MIS) to drive transaction growth
  • Nationwide Training and Development: Led comprehensive product training and development programs across India, equipping teams with the knowledge and skills to maximize product usage and efficiency
  • Collaborated with auditors to understand aggregator-level merchant flows and identify high-risk, suspicious merchants, leading to reduced future risks
  • Dedicated Compliance Officer with expertise in API UPI and merchant aggregator business, aiming to leverage analytical skills and fraud management experience to drive growth and ensure security within a dynamic organization.

Accountant

Sparsh Magic
08.2019 - 10.2019
  • Set up and configure Tally ERP software according to the organization's requirements
  • Manage and maintain the company's financial data
  • Enter and reconcile financial transactions, such as Sales, Purchases
  • Payment Receipts, Journal Entries and Generate financial reports.

Education

MBA - WITH BUSINESS ANALYTICS & MARKETING

IBMR - IPS Academy
2022

B.COM - WITH COMPUTER APPLICATION

Pioneer Institute of Professional Studies, KENDRIYA VIDYALAYA
2020

Skills

  • SKILLS Customer Analysis and Data Analysis
  • Market Research and trend analysis
  • Data Visualization:
  • MS Excel, Power BI, GoogleSheet
  • Presentation: MS PowerPoint & GoogleSlides, Tally ERP with GST
  • Digital Marketing: Social media, Lead Generation, Web searching
  • And Keywords
  • SQL, Tableau, Python
  • Microsoft Office
  • KPI Tracking

Additional Information

  • – SOUND BOX – - Collaborated on a soundbox project, stand up the design and implementation of audio features to enhance user experience. 2 - QR CODE – - Developed customized QR code solutions tailored to client specifications. - Contributed on innovative QR code designs. 3- BIG BAZAAR - MAJOR REPORT PROJECT (MRP) FORECASTING SALES PROMOTION - Utilized data analytics and market trends to drive informed decision- making, resulting in optimized promotional strategies and increased revenue. 4 – ZOMATO - ZOMATO RESTAURANT NETWORK ANALYSING USING POWER BI. - Created a comprehensive network analysis of the Zomato restaurant ecosystem using Power BI. Utilized advanced data visualization and Page 3 analytical tools to identify key trends, customer behaviours, and restaurant relationships within the Zomato network.

Work Preference

Work Type

Full Time

Location Preference

HybridOn-SiteRemote

Important To Me

Career advancement

Timeline

Accountant

Sparsh Magic
08.2019 - 10.2019

Product Manager

ICICI Bank
01.2008 - 01.2022

MBA - WITH BUSINESS ANALYTICS & MARKETING

IBMR - IPS Academy

B.COM - WITH COMPUTER APPLICATION

Pioneer Institute of Professional Studies, KENDRIYA VIDYALAYA
BAISHALI ROY