Health & Fitness management
BAKTHA SABARI RAJAN V
Mechanical Engineer
Chennai
Summary
Versatile Executive Director focused on promoting mission and increasing effectiveness of key programs. Passionate about managing and overseeing implementation of company's daily operations. Quick and firm decision-maker possessing first-rate communication and organizational skills. Recognized for successfully collaborating with management to develop work plans, financials and strategies. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
31
31
years of professional experience
4
4
years of post-secondary education
5
5
Language
Work History
Executive Director
SRIT, MSP of Railtel Corporation of India Limited
Chennai
2021.08 - Current
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
- Aligned department vision, goals and objectives with company strategy to achieve consistently high results.
- Worked closely with organisational leadership and board of directors to guide operational strategy.
- Marketing: Build brand focus in conjunction with operational requirements
- Established new customer service and problem resolution processes to improve client satisfaction rates.
- Ensure maximum brand visibility and capture optimum market shares
- Technical Service Operations: Supporting Sales on technical aspects- product feedback, Presale inspections, Product demos, competitor’s products comparison & technical discussions, Analyzing Technical complaints and work with team closely to reduce the same month on month etc
- Team Management: Providing direction, motivation and training to field Sales team, Tech team on PR Skills and ensuring optimum performance
- Recruiting, mentoring & training executives and managers to deliver quality services in market
- Responsible for P&L of Business in TN & Pondicherry as Business Head
- Essence or Role:
- Ascertain current situation, identify Gaps and implement SOP to improve performance
- Increase efficiency of existing team by assessing their skills
- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Achievements in Journey so far:
- Scaled up base from 65,000 customers to 1 lakh plus in 7 months
- Churn prevention and control to retain base by deploying daily tracker management and deploying Tele-callers for retention and follow up
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Sales Tracker management deployed to maximise productivity of All available channel partners at District levels and Executive levels
- Identified Low performing partners and established contacts one to one to revive them back
- Simplified Consumer Plans and offers from 178 Packages to 8 packages, MAJOR DRIVE to Compete with Competition and retention of base
- Social Media Handle for TN exclusive launched in Facebook, Instagram and twitter and started promoting brand, product, awareness that Rail Wire is available for retail consumers across
- Business promotion tie-ups with MSOs, New Concept in Rail wire Business model implemented and signed up MSOs across in Rest of Tamilnadu and work in progress in Chennai.
Executive Director
Pe-Local Fintech P Ltd
Chennai
2021.02 - 2021.07
- Start-up Payment Gateway Company by funded by Pay-U Money), Executive Director Responsible for Sales and Distribution Channel – Cable Tv Vertical, ISP, Pharmaceutical industries
- Updated and maintained membership database on consistent basis
- Worked closely with organizational leadership and board of directors to guide operational strategy
- Created promotional materials and provided insightful information to social media, websites and print media to educate public
Head of Business Development Strategy
K-Net Solutions P Ltd
Chennai
2017.01 - 2020.12
- Group company of Sun Network
- Responsible for P& L for TamilNadu ISP Business, under the Brand name “Cherrinet” – First ISP in the Country to provide 1 Gbps Speed
- Essence of Role-
- Identified business development challenges and customer concerns for proactive resolution.
- Business Planning for next 3 years and present to Board of Sun Network
- Played Vital Role to launch New plans and First of its Kind in country among all ISPs
- Responsible for launching INDIA’s First UNLIMITED Data plans with 100 Mbps Speeds, 1 Gbps Speed
- Organized Local cable operators meet across TamilNadu in all Corporation Headquarter towns / City’s connected with 3000+ Operators during these meets
- Taken High Speed Broadband to next level through these Channels
- Launched Business Operations successfully in New Urban Cities of TamilNadu
- Evaluated staff performance and provided coaching to address inefficiencies.
- Gathered, organized and input information into digital database.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
Vice President of Operations
Hathway Cable and Datacom Limited
Bangalore
2014.01 - 2017.01
- Operations for South India - ISP
- Responsible for P&L of State capitals for Karnataka, Telungaana and Tamilnadu based out of Bangalore
- Essence of Role-
- Present Business Plan to President of Company for next 2 years, convince management on Capital Expenses and Operational expenses and Business Strategy to be adopted and successfully implementing approved Business Plan
- Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands
- Drive all Functional team Heads of Sales, Marketing, HR & Admin, Finance, Accounts, Billing and Collection, Customer Care, Call Center, Technical team, Training and Development
- Travel Across all locations frequently and interact with front line teams of all functions, understand their concerns and take actions to support them to function effectively to achieve business goals of organization
- Oversaw hiring, adding valuable, talented professionals to strengthen management team.
- Periodically visit to customer places to understand service expectations and improve service levels
- Review weekly basis and daily basis teams on their performance
- Ensure adequate training is imparted to front line executives in Sales, Customer care and Call center
- Work closely with marketing team for 360 degree approach in generating revenue for company.
- Applied excellent problem-solving, process development and strategic implementation skills to lead and support all areas of operations.
Retail Operations Head
Tata Tele Services limited
Chennai
2012.01 - 2014.01
- Circle Retail Operations Head, for TamilNadu
- WON the Best National Retail Head Award for 2 consecutive Years – 2013 & 2014
- ESSENCE OF ROLE- Key Accountabilities
- Propelled market share to surge ahead of competitors and earn #2 ranking in country from 19th Rank in previous Year
- Business Transformation: o Scaling Up Operations as per market Opportunity
- Scaled up foot print from 55 stores to 80 outlets in TN
- Kept close eye on department employees and customers to assess theft risks and maintain loss prevention goals.
- Recruited, managed and motivated 250 -member retail team to give every guest positive and memorable experiences.
- Manage P & L as Profit Centre Head for Retail Business in TN from 80 Outlets
- Formulate and implement circle retail strategy, in order to attain market leadership, through growth in revenue market share and improvement in customer experience
- Managing Direct reporting Team of Various functions like Sales, Customer Service, HR, Marcom, Finance, Estate Management and SCM
- Managing a team size of 250 People spread across TN
- Reduced expenses by renegotiating vendor contracts to eliminate waste and boost cost savings
- Set and updated weekly work schedules to meet coverage demands by considering factors like expected customer levels, planned promotions and individual employee strengths.
- Assigned jobs to individual employees by considering factors such as previous training, current abilities and general knowledge.
Head of Business Development Strategy, 3G
Bharti Airtel Limited
Chennai
2011.01 - 2012.01
- Head of Business Development Strategy, 3G, for KTN Hub ( Kerala and TamilNadu)
- Responsible for setting up Sales & Operations Processes for Roll out of 3G for KTN Hub since launch
- Collaborated with sales and marketing departments to support project rollout.
- Formulate overall Circle Level strategy to drive profitability & Growth of the respective channel like DSA, DST, Retail and Enterprise
- Training & Developing Team to Promote 3G Data Business across all the verticals in Kerala & TN
- Evaluated staff performance and provided coaching to address inefficiencies.
- Resolved problems, improved operations and provided exceptional service.
Head of Sales & Marketing, Data Business
Reliance Communications Limited
Chennai
2002.01 - 2011.01
- Data Products & Smart Phones for TN & KL Hub
- Managing Data Business for TamilNadu & kerala
- Scaled up KTN HUB with Revenue 131 CR ANNUAL.…WON MULTIPLE AWARDS YEAR`ON`YEAR FOR BEST PERFORMANCE AT NATIONAL LEVEL
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
Education
AMIE - Mechanical Engineering
Institution of Engineers
Calcutta 1987.07 - 1991.03
Skills
Report compilation
Accomplishments
- Won Year on Year Best Performance Award at Country Level in Reliance communication Limited
- Started a new Business vertical, DATA BUSINESS and scaled up revenue from zero to 131 crores in First Year in Reliance communication from Kerala & Tamil Nadu
- Best Retail Operations Head award won 2 consecutive years in Tata Docomo at Country Level
Interests
Drawing & Painting
Won Couple of awards during High school days and have done many portraits and clay modelling. Continue to do sketching as on date.
Timeline
Executive Director
SRIT, MSP of Railtel Corporation of India Limited
2021.08 - Current
Executive Director
Pe-Local Fintech P Ltd
2021.02 - 2021.07
Head of Business Development Strategy
K-Net Solutions P Ltd
2017.01 - 2020.12
Vice President of Operations
Hathway Cable and Datacom Limited
2014.01 - 2017.01
Retail Operations Head
Tata Tele Services limited
2012.01 - 2014.01
Head of Business Development Strategy, 3G
Bharti Airtel Limited
2011.01 - 2012.01
Head of Sales & Marketing, Data Business
Reliance Communications Limited
2002.01 - 2011.01
AMIE - Mechanical Engineering
Institution of Engineers
1987.07 - 1991.03
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