Bala SUBRAMANIAN

18+ years of cross functional experience | Entrepreneur | Marketing | Retail | Partnership & Alliance | E-commerce & New Initiative Professional.

Ratnadeep Retail | Heritage Foods Ltd | Future Group | Cavin Kare Group | DPI Media

• Ideation & Innovation
• Founders' Validation
• Early Traction Strategies
• Scaling Expertise
• Cofounder Onboarding
• Board Formation
• Mentoring & Funding Support

Professional Achievement – Received an award in "100 Most Influential Marketing Leaders" recognized by World Marketing Congress 2018.

Spearheading Omni-Channel & Digital solutions entrepreuer leader driving results Formulating strategic plans in Experienced and results-driven entrepreneur leader specializing in developing and implementing omni-channel and digital solutions. Skilled in formulating strategic plans to leverage changing marketing dynamics and capitalize on business opportunities. Proven track record of meeting budgeting and revenue targets through effective short-term leasing strategies. Proficient in utilizing various communication channels, including print, signage, radio, PR, and social media, to increase retail footfall effectively. Adept at managing brand collaborations to drive value and enhance overall brand presence.

Retail | FMCG | Health & Beauty| Media| Fintech

1. RETAIL – FOOD Key Accomplishments:
- Successfully executed e-commerce marketing tie-ups, driving increased online visibility and sales.
- Designed and implemented brand activation strategies and experiential promotions, resulting in heightened awareness and sales.
- Established strategic partnerships and alliances to strengthen marketing capabilities and support strategic growth.
- Recruited and trained high-performing teams across three states, driving overall business success.
- Managed non-trading business income of INR 3 crores through the launch of Ratnadeep Gift Card in association with Qwikcilver Technology Partners.

2. Health & Beauty Key Accomplishments:
- Orchestrated successful brand activations, PR campaigns, events, and Ad campaigns to drive sales and brand recognition.
- Executed 365-days activations at large format stores, collaborating with brands like Dr. Scholl, L'Oréal, Lakme, Manipal Cure & Care, and VLCC.
- Led the launch and management of new locations for Green Trends Salon and Limelite Salon.
- Developed and implemented innovative marketing strategies, including a beauty calendar for Limelite Salon, resulting in improved marketing outcomes.
- Played a key role in the Tattoo Launch and International Tattoo Day for Limelite Salon.

3. Marketing Key Accomplishments:
- Managed clients across various industries, including Airtel, Hutch, RMZ Corp, ITTINA Builders, Lakme, Shaw Wallace, Bangalore Central, Favourite Shop, Trigger Jeans, Crocodile, Indigo Nation, Scullers, and HLL (Bru, Lipton, Kwality Walls).
- Achieved a marketing breakthrough by selling LED display ads for the Indo-Pak cricket match in Bangalore, March 2005.

4. Media Sales Key Accomplishments:
- Secured strategic tie-ups and collaborations with ICICI, ITC, MAA TV, LAKME, Green Trends Salon, Nivea, Pedigree, Pudhia Thalaimurai, Radio City, SBI, TVS, Max Fashion, Yes Bank, and Vodafone.
- Received recognition as the "Most Admired Food & Grocery Retailer of the Year - 2014 to 2017" at the IRF through association with Progressive Grocer.
- Received the Golden Spoon Award for Ratnadeep Supermarket at the India Food Forum Award 2019.
- Successfully integrated digital wallet platforms such as Paytm, Mobikwik, and Freecharge for seamless payment transactions.
- Facilitated entry into prominent retail establishments, including Food Bazaar, Brand Factory, Pantaloons, Central, and Big Bazaar Store (Wellness - Ameerpet).
- Achieved sales worth INR 67 lakhs (Aug 07/Jan 08) and INR 74 lakhs on 'Big Days' for Big Bazaar.