Travelling, Writing, Singing, Photography
Balaji Iyer
Digital Marketer
Mumbai
Summary
Passport Number- N0045128
Date Of Issue- 27/05/2015
Date Of Expiry - 26/05/2025
Name- Iyer Balaji Chandrashekaran
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
Work History
Sr. Marketing Associate
Tata Capital Financial Services Ltd
Mumbai
12.2022 - 06.2023
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Developed pre-season marketing plans to support department and divisional product strategies.
- Managed 3 projects to build reputation and obtain new traffic.
- Edited and assembled training materials and reports to meet business requirements.
Branding Intern
Social Beat
Bangalore
09.2022 - 11.2022
- Researched awareness of brand and content trends and platforms.
- Conducted consumer surveys and analyzed purchasing trends.
- Assisted marketing team with developing brand strategies.
- Engaged with targeted audiences through interviews, focus groups, meetings and social media.
- Contributed to production, collateral, photography, videography and other brand projects.
- Contributed to mock-ups, email campaigns, and social media content.
- Scheduled social media postings to advertise products and generate site traffic.
- Developed content in line with brand's voice, tone and guidelines for website, news releases and social media.
Sr. Marketing Associate
Motilal Oswal
Mumbai
06.2022 - 08.2022
- Developed pre-season marketing plans to support department and divisional product strategies.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Used search engine optimization to improve traffic to brand websites.
- Coordinated art and graphics creation for effective merchandising.
- Edited website content and database to keep information correct and up-to-date.
- Performed ongoing analysis to develop and advance future marketing strategies.
- Developed questionnaires and facilitated focus group discussions.
- Generated reports to support development and implementation of marketing plans.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
Digital Marketing Freelancer
Hexaware Technologies
Mumbai
12.2021 - 05.2022
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Monitored online trends, conversations and innovations to optimize strategies.
- Maintained in-depth understanding of industry practices and trends to best promote products.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Researched and analyzed industry trends to inform search marketing strategies.
Marketing Executive
GBK Group (On 11 Months Contract)
Mumbai
01.2021 - 11.2021
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Coordinated appointments and meetings for marketing director with 5 active projects.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Established targets for social media platforms to reflect business objectives.
Sr. Admin Executive
Edelweiss Financial Service Ltd
Mumbai
04.2019 - 12.2020
- Organized due diligence in preparation for sale of business unit.
- Implemented company policies, technical procedures and standards for preserving integrity and security of data, reports, and access.
- Established clear and competitive goals, growth roadmaps, and strategic business plans.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Reviewed employee concerns and new opportunities to drive business strategies.
- Collaborated with back-office team members to facilitate seamless business execution.
- Anticipated and tracked operational and tactical risks to provide strategic solutions.
- Established and implemented departmental policies, goals and objectives.
- Assisted in employee appraisals, promotions and terminations based on performance reviews.
Sr. Executive
Platinum One Business Solutions
Mumbai
09.2017 - 04.2019
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Enabled revenue generation by pursuing partnerships, sourcing funding, and capitalizing on market opportunities.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Developed program to promote new managers from within, building and maintaining cohesive leadership structure.
Education
Bachelor Of Computer Science - Computer And Information Sciences
KM Agrawal College
Mumbai 06.2014 - 08.2017
Skills
Research and trend analysis
Social Media Strategy
Communications management
Analytical support
Content Creation
Market Analysis
Branding
Business Development
Campaign management
Business administration
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Interests
Timeline
Sr. Marketing Associate
Tata Capital Financial Services Ltd
12.2022 - 06.2023
Branding Intern
Social Beat
09.2022 - 11.2022
Sr. Marketing Associate
Motilal Oswal
06.2022 - 08.2022
Digital Marketing Freelancer
Hexaware Technologies
12.2021 - 05.2022
Marketing Executive
GBK Group (On 11 Months Contract)
01.2021 - 11.2021
Sr. Admin Executive
Edelweiss Financial Service Ltd
04.2019 - 12.2020
Sr. Executive
Platinum One Business Solutions
09.2017 - 04.2019
Bachelor Of Computer Science - Computer And Information Sciences
KM Agrawal College
06.2014 - 08.2017