Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Freelance Contractor
Timeline
Generic

Balaji K

Chennai

Summary

Dynamic Public Relations Officer and Marketing Manager with over 5 years of experience in media relations and brand development. Proven ability to maintain a calm, analytical mindset in high-pressure situations, ensuring effective communication and strategic decision-making. Expertise in crafting compelling narratives that resonate with target audiences, driving engagement and enhancing brand visibility. Committed to leveraging innovative marketing strategies to elevate organizational goals and foster strong stakeholder relationships.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Public Relations Officer

Chennai Metro Rail (contracted Through KS SMART Solutions Pvt Ltd)
10.2023 - Current
  • Handling Honourable Chief Minister of Tamil Nadu events for Inauguration and construction site Inspections for Chennai Metro Rail.
  • Managing Media relations and networks and improving their interaction and Strengthen profile of Chennai Metro Rail Limited
  • Handling Press and Media for Chennai ,Coimbatore and Madurai Metro Projects.
  • Co- ordination with World Bank Delegates for Government Related meetings and Government Relations with Tamil Nadu.
  • Drafting Press Releases and Event Co-ordination of Internal Departments.
  • Organizing Digital Documentation of all News Coverage on CMRL for Official Record Management.
  • Organizing interviews of the project with Leading publications and news channels Regionally and Nationally.
  • Popularize CMRL Products and other related information using Influencers and Media Publications.
  • Developed and implemented social media strategy to increase engagement and reach new audiences.
  • Produced and distributed brochures, newsletters and press kits.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
  • Developed campaigns to increase public awareness of company and engage customers.
  • Gathered information on customer opinions and adjusted plans to capitalize on current trends.
  • Used [Hootsuite] to create and distribute press releases to media outlets.
  • Helped with photo and video production and performed visual and sound editing tasks.

Public Relations Officer & Marketing Manager

She India Magazine
05.2023 - 10.2023
  • PR Connection with reputed brands for sponsorships and Advertisement Branding.
  • Event Planning and Execution for Magazine cover Photoshoots.
  • Acquired Sponsporships for 3 Award Funtions She Beauty Awards, She Bazzar Awards and She Nakshathram Awards

Public Relations Officer & Brand Manager

Zero Gravity Photography
07.2019 - 05.2023
  • Proactively sought opportunities to improve current processes and introduce new approaches that contributed to the client's success.
  • Extensively used reporting and data analysis to track and report the effectiveness of the PR strategies and their impact on the organization's reputation.
  • Gathered information on customer opinions and adjusted plans to capitalize on current trends.
  • Experienced in developing and executing end-to-end influencer marketing strategies and campaigns across various social media channels including Instagram, YouTube, Facebook, and Twitter.
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Collaborate with cross-functional teams including product development, marketing, and operations to develop and implement strategic initiatives
  • Organizing and coordinating events such as press conferences, product launches, and Award Ceremony's, Some of (BehindWoods, Radio Mirchi, She India, Tamil Nadu Premier League)
  • Collaborating With Social Media Influencers and Celebrities for product promotion and Brand establishment.
  • Built and maintained strong relationships with existing clients and developed new business relationships to increase revenue.
  • Providing regular reports to the organization's leadership team on

Public Relations Executive

CARE EARTH TRUST
01.2019 - 07.2019
  • Created high-quality press releases, blogs and newsletters.
  • Developed and nurtured meaningful relationships with key media.
  • Assisted with planning, development and implementation of company for government projects and programs.
  • Worked with Government Higher Officials from Various Department do Tamil Nadu Forest Department, Tamil Nadu Pollution Control and Greater Chennai Corporation.
  • Developed campaigns to increase public awareness of company and engage customers.
  • Executed social media plans to create cohesive online presence.
  • Used various social media platforms for media and blogger outreach.

Education

Bachelors of Engineering - Electronics And Communication Engineering

PERI Institute of Technology
07.2019

Skills

  • Social media management
  • Celebrity Management
  • Reputation Management
  • Public Relations
  • Crisis Management
  • Campaign management
  • Branding
  • Communications development
  • Social media marketing
  • Business correspondence
  • Knowledge of public relations principles and practices
  • Analytical
  • Budgeting
  • MS Office
  • Google Sheets
  • CRM Management
  • Advertising Platforms
  • Google Analytics
  • Stakeholder relationship management
  • Promotion and outreach
  • Crisis management
  • Newsletter development
  • PR strategy oversight
  • Fact-checking
  • Media contacts management

Accomplishments

Urban Mobility India : Ministry of Housing and Urban Affairs conference in Gujarat in 2024 as Chennai Metro representative.

Certification

  • Certified Digital Marketing, Google
  • Certified Strategic Human Recourses
  • Certified Online Marketing, LinkedIn

Languages

Fluent in Tamil and English
Conversation in Malayalam

Freelance Contractor

  • Ravindra Bharathi Global School- Public relations Manager
  • E4Entertainment - Wedding Planning Company- Handling Social Media and PR Relations.
  • Pallavaram Bhai Briyani- Online Restaurant- Social Media Campaign Management.
  • Thoppi Vappa Briyani- Restaurant- Marketing Consultant.

Timeline

Public Relations Officer

Chennai Metro Rail (contracted Through KS SMART Solutions Pvt Ltd)
10.2023 - Current

Public Relations Officer & Marketing Manager

She India Magazine
05.2023 - 10.2023

Public Relations Officer & Brand Manager

Zero Gravity Photography
07.2019 - 05.2023

Public Relations Executive

CARE EARTH TRUST
01.2019 - 07.2019

Bachelors of Engineering - Electronics And Communication Engineering

PERI Institute of Technology

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Balaji K