Book Reading, Hiking
BALAJI M
Business Development Manager
Chennai,Tamil Nadu
Summary
Skilled Business Development leader offering 10+ years of experience in leading operations and enhancing revenue.
Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities.
Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Multi-talented Senior Executive knowledgeable about sales, operations, and personnel management.
Overview
2025
2025
years of professional experience
3
3
years of post-secondary education
Work History
Business Development Manager
Titan Company
Tamil Nadu & Kerala
04.2023 - Current
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
Sr. Executive Business Development
LENSKART SOLUTION PVT LTD
Tamil Nadu & Kerala
6 2021 - 03.2023
- Responsible for identifying suitable properties for opening new retail stores in respective region
- Location & Catchment Analysis of new store locations & negotiating, acquiring and finalizing new properties
- Retail property search management, coordinating with key channels like property developers, landlords, project consultants
- Evaluate the property and review layout feasibility with the design team in accordance with our standard guidelines
- If any design changes are required, bring it up with the landlords and address it
- Liaising legal due diligence and paperwork involved in signing & acquiring
- Periodic review of the SLAs signed off with the property owners
- Comparing competitor expansion plans and sales strategies in order to define the network plan YOY
- Follow up with the land owner to ensure that the land lord's scope of work is completed and that possession for fit out is obtained within the time frame specified
- Initiate the Rent Reduction Process During the Period of Force Majeure (Lockdown)
- Continuously monitor and review Performance of the stores, and take appropriate action in accordance with guidelines
- Develop and maintain a pipeline of growth opportunities, both SSSG growth and acquisitions
- Helping Franchisee team for onboarding prospective business partners to operate Franchisee stores
- Coordination with various department internally till store launch
- Signed and Opened 40 stores for the calendar year 2022
- Streamlined operations for increased efficiency by identifying bottlenecks in sales processes and implementing targeted solutions.
Store Manager
BATA INDIA LTD
Chennai
06.2019 - 06.2021
- Responsible for Business & profitability of Store
- Monitoring sales analysis
- Value added services and conversion
- Inventory Management
- Monitoring Competitors Activities
- Increased the YOY growth by 16 % in the assigned Store
Area Business Manager
Oyo Hotel and homes private limited
Chennai
06.2018 - 05.2019
- Responsible for Chennai Business & profitability of Franchise
- Network expansion in assigned territory by adding supply
- Monitoring sales analysis
- Value added services and converting new product sales
- Inventory Management on demand
- Monitoring Competitors Activities
- Increased the YOY growth by 22 % in the assigned territory within 11 months
- Converted 4 High Potential Customers for increasing revenue and growth
Territory Sales Officer
Hindustan Unilever Ltd (OOH)
Chennai
12.2017 - 05.2018
- Responsible for Chennai Business & profitability of Franchise
- Network expansion in assigned territory by adding supply
- Monitoring sales analysis
- New Store Opening
- Opened 3 Outlets in corporate campus
Area Coach
HATSUN AGRO PRODUCTS (IBACO)
Rest Of Tamil Nadu
06.2015 - 12.2017
- New Retail Stores Development
- Working with RSP team to improve their business
- Distributor's inventory monitoring on fortnight basis
- Proactive Marketing Approach in suggesting new areas of Business Development and new product development via systematic activity planning
- Demand Generation Activities (LSM, BTL activities)
- Appointed 5 Retail Stores Developed
- Introduced CFA and increased Revenue
- Logistics cost control
Assistant Manager
THE FRENCH LOAF (ORIENTAL CUISINES PVT)
Chennai
10.2012 - 03.2014
- New Store Role out
- Responsible for property P & L
- Proactive Marketing Approach in suggesting new areas of Business Development and new product development via systematic activity planning
- New Customers retention
- Demand Generation Activities (Trader Marketing)
- Appointed 3 Stores Developed
- Revenue achievement by high profitability products selling
- Supervised day-to-day operations to meet performance, quality and service expectations.
Shift Manager
PIZZA HUT (YUM RESTAURANT INTERNATIONAL)
Chennai
05.2008 - 02.2012
- New Product development
- Responsible team member activities
- New Customers retention
- Demand Generation Activities (Road Shows)
- Promotional activities for corporates
- Increased the service level from the end customer side
- Revenue achievement by SSSG & SSSTG
Education
Bachelor of Arts - Bachelor Of Commerce
Madras University
Chennai 04.2009 - 03.2012
Skills
Channel Management
Procedure Implementation
Performance Improvement
New product development
Customer Relationship Management
Demand Generation Activities
New Customer Development
Network Expansion
Customer Relationship Management
Languagecompetency
- English
- Tamil
- Telugu
Personal Information
- Date of Birth: 09/26/90
- Marital Status: Married
Trainingprogramsattended
- Inventory Management
- Inspire Training Module on various topics to forecast our own future strength.
Accomplishments
- Exceeded Annual objectives by 20%
- Won "Pride of South "(23-24) Award , a prestigious award given to the top performer in Titan Company
- Initiated the Rent Reduction process during the period of Force majeure (Lockdown)
- Documented and resolved the pending registration and agreement closure
- Signed & launched retail space sized about 40,000 sqft
Interests
Timeline
Business Development Manager
Titan Company
04.2023 - Current
Store Manager
BATA INDIA LTD
06.2019 - 06.2021
Area Business Manager
Oyo Hotel and homes private limited
06.2018 - 05.2019
Territory Sales Officer
Hindustan Unilever Ltd (OOH)
12.2017 - 05.2018
Area Coach
HATSUN AGRO PRODUCTS (IBACO)
06.2015 - 12.2017
Assistant Manager
THE FRENCH LOAF (ORIENTAL CUISINES PVT)
10.2012 - 03.2014
Bachelor of Arts - Bachelor Of Commerce
Madras University
04.2009 - 03.2012
Shift Manager
PIZZA HUT (YUM RESTAURANT INTERNATIONAL)
05.2008 - 02.2012
Sr. Executive Business Development
LENSKART SOLUTION PVT LTD
6 2021 - 03.2023