Summary
Overview
Work History
Education
Skills
Interests
Timeline
SalesManager

Balaji. Maddela

Sales Manager
Guntur,ANDHRA PRADESH

Summary

Results-oriented Territory Sales Manager with high energy levels and passion for customer service and sales. Polished in increasing sales volume by developing business opportunities and implementing effective sales programs. Critical thinker possessing first-rate multitasking, problem-solving and communication skills. Expertise in reducing turnover and minimizing shrinkage. Industrious Territory Manager willing to work long hours and put in miles to transform mediocre territories into successful enterprises. Enthusiastic about meeting with customers, promoting products and driving revenue growth. Proven success in business development and new market cultivation.

Overview

4
4
Languages
8
8
years of post-secondary education
11
11
years of professional experience

Work History

Territory Sales Manager

Reliance Retail Limited
Vijayawada, ANDHRA PRADESH
07.2020 - Current
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
  • Carefully analyzed data to determine most effective sales strategies.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Offered new and existing customers profitable products to maintain strong territory-wide revenue.
  • Led targeted training programs to educate staff on product benefits and service capabilities.
  • Tracked changing product lines to effectively meet dynamic market demands.
  • Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
  • Attracted new clientele and developed customer relationships by hosting product-focused events.
  • Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

Store Manager

Reliance Retail Limited
Guntur, ANDHRA PRADESH
11.2018 - 06.2020
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
  • Rotated merchandise and displays to feature new products and promotions.
  • Protected store from loss or theft by setting and enforcing clear security policies.
  • Managed inventory control, cash control and store opening and closing procedures.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
  • Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Delivered positive results by controlling monthly operations budget and limiting financial discrepancies.
  • Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
  • Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
  • Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
  • Rotated stock to achieve optimum appeal and minimize shrinkage.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.

Department Manager

Future Group(Big Bazaar) Limited
Vijayawada, ANDHRA PRADESH
11.2016 - 10.2018
  • Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Worked actively with management team to create daily and weekly sales plans based on weekly sales trends.
  • Arranged sales incentives with store management and vendor representatives to reward deserving team members for exceeding expectations.
  • Developed empowering employee culture focused on equipping employees to independently meet customer needs.
  • Devised processes to boost long-term business success and increase profit levels.
  • Managed inventory and receiving operations to maintain optimal stock levels and meet expected demands.
  • Formulated pricing policies by reviewing merchandising activities and determining additional needed sales promotions.
  • Analyzed and interpreted store trends to facilitate planning.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.

Store Manager

F Store
Guntur, ANDHRA PRADESH
11.2014 - 11.2016
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
  • Protected store from loss or theft by setting and enforcing clear security policies.
  • Managed inventory control, cash control and store opening and closing procedures.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Analyzed and interpreted store trends to facilitate planning.
  • Supervised guests at front counter, answering questions regarding products.

Department Manager

Future Group(Big Bazaar) Limited
Vijayawada, ANDHRA PRADESH
04.2013 - 10.2014
  • Prepared detailed reports for management to clarify existing trends, review sales and inventory data and support shrink minimization and safety awareness.
  • Kept employee workloads fair and balanced to achieve objectives while maintaining high job satisfaction.
  • Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
  • Motivated associates to consistently deliver effective selling behaviors through coaching and recognition.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Communicated with managers of other departments to maintain transparency.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Approved regular payroll submissions for employees.

Stock Control Manager

TATA Group(Star Bazaar) Trent Hypermarket
Chennai, Tamilnadu
02.2012 - 04.2013
  • Inventoried warehouse stock on monthly, quarterly and annual basis.
  • Scanned and entered new inventory, updated numbers and investigated variances.
  • Offered expertise in inventory management and current stock levels to internal teams and customers to facilitate accuracy and product availability.
  • Trained new staff on job duties, company policies and safety procedures for rapid onboarding.
  • Strengthened inventory processes to balance supply needs with budget and space limitations.
  • Recorded information, shortages and discrepancies to keep records current and accurate.
  • Evaluated supplies and product inventory to check for quality and quantity issues and returned unacceptable materials to vendors.
  • Used hand-held devices and computers to record and monitor inventory levels and completed audits to uncover and address inaccuracies.
  • Maintained strong vendor connections, including arranging pricing and delivery structures and managing specific shipment or paperwork concerns.
  • Led warehouse improvement initiatives to advance operational efficiencies and increase revenue.

Stock Controller

TESCO STORES Ltd, In UNITED KINDOM
Luton, Bedfordshire
02.2010 - 02.2012
  • Determined and performed appropriate adjustments of authorized stock levels.
  • Evaluated supplies and product inventory to check for quality and quantity issues and returned unacceptable materials to vendors.
  • Selected by general and warehouse managers to tackle special projects, expediting stock implementation during shortages.
  • Recorded information, shortages and discrepancies to keep records current and accurate.
  • Attended and participated in sales meetings to stay abreast of current offers and product issues.
  • Kept all documentation and records accurate and up-to-date with latest data to prevent errors in processing or delivery.
  • Placed products in correct storage locations to keep stock areas organized and inventory counts accurate.
  • Changed sales floor signs to show current pricing and support product promotions.
  • Collaborated with backroom and receiving team, working night shifts to support inventory fulfillment goals.
  • Checked packages and merchandise for damage and notified vendors.
  • Applied proper safety procedures in warehouse, stockroom and store and immediately informed management of safety concerns.
  • Removed all debris and packaging from boxes and separated for recycling or disposal.
  • Performed inventory control, such as counting and stocking merchandise.

Education

Master of Science - Biotechnology

University of Bedfordshire
Luton, United Kingdom
02.2009 - 08.2010

Master of Science - Organic Chemistry

Nagarjuna University
Guntur
04.2003 - 04.2006

Bachelor of Science - Chemistry

Venkateswara University
Kavali
04.1999 - 09.2002

Skills

Vendor management

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Interests

Traveling

Reading books

Cooking food

Timeline

Territory Sales Manager

Reliance Retail Limited
07.2020 - Current

Store Manager

Reliance Retail Limited
11.2018 - 06.2020

Department Manager

Future Group(Big Bazaar) Limited
11.2016 - 10.2018

Store Manager

F Store
11.2014 - 11.2016

Department Manager

Future Group(Big Bazaar) Limited
04.2013 - 10.2014

Stock Control Manager

TATA Group(Star Bazaar) Trent Hypermarket
02.2012 - 04.2013

Stock Controller

TESCO STORES Ltd, In UNITED KINDOM
02.2010 - 02.2012

Master of Science - Biotechnology

University of Bedfordshire
02.2009 - 08.2010

Master of Science - Organic Chemistry

Nagarjuna University
04.2003 - 04.2006

Bachelor of Science - Chemistry

Venkateswara University
04.1999 - 09.2002
Balaji. MaddelaSales Manager