Marketing Officer
Coromandel International Ltd
Beed,Latur, Osmanabad , Maharashtra
07.2012 - 07.2017
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Consulted with product development teams to enhance products based on customer interest data.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Coached management team on effective communication tactics with staff and customers regarding organization changes.
- Developed innovative and targeted collateral to support overall branding objectives.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Increased market awareness and penetration through development of creative collateral.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.