Marketing Officer Coromandel International Ltd
Beed,Latur, Osmanabad , Maharashtra
2012.07 - 2017.07
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
Consulted with product development teams to enhance products based on customer interest data.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Coached management team on effective communication tactics with staff and customers regarding organization changes.
Developed innovative and targeted collateral to support overall branding objectives.
Increased consumer retention by reactivating dormant consumers through retention campaigns.
Developed strategies to incorporate PR and media to further enhance brand and build market share.
Increased market awareness and penetration through development of creative collateral.
Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
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